Amazon Adjusts Broad Match Sellers Report ACOS Spikes

Amazon Adjusts Broad Match Sellers Report ACOS Spikes

Amazon's broad match rule changes in advertising potentially impact seller ACOS. This article analyzes the differences between the old and new rules, reveals the impact, and provides strategies such as negative keywords, optimized keyword structure, and effective use of modifiers. It also explores Amazon's traffic challenges and future prospects, emphasizing the need for sellers to embrace change and strive for excellence. Sellers need to adapt to the changes to maintain and improve their ACOS in the long run.

01/04/2026 Logistics Industry Insights
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Douyin Sellers Adopt Strategies to Maintain High Shop Ratings

Douyin Sellers Adopt Strategies to Maintain High Shop Ratings

This article delves into the key factors for improving the Douyin Shop's Experience Score, providing a systematic strategy for enhancement. It covers various aspects, including logistics optimization, customer service improvement, supply chain management, and leveraging external resources. The aim is to help merchants achieve long-term stable growth in their Experience Score, thereby boosting shop traffic and conversion rates. The strategies offer a comprehensive approach to improving overall shop performance and customer satisfaction within the Douyin e-commerce ecosystem.

01/07/2026 Logistics Industry Insights
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Google SEO Guide for Beginners to Boost Rankings

Google SEO Guide for Beginners to Boost Rankings

This article unveils a brand-new Google SEO strategy, covering nine key techniques including keyword strategy, AI article optimization, website architecture, external linking, and user experience. It helps you quickly improve website rankings, surpass competitors, and achieve precise traffic and order growth. Master these secrets, and even beginners can easily dominate the first page of Google! This comprehensive approach provides actionable insights for boosting your online presence and driving measurable results through effective search engine optimization.

01/07/2026 Logistics Encyclopedia
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Ecommerce Sellers Adapt to Shifting Trends for Peak Season

Ecommerce Sellers Adapt to Shifting Trends for Peak Season

Experiencing a decline in Amazon peak season orders? Don't panic! This article delves into the reasons behind the drop, revealing the truth about weak demand in Europe and the US and overseas inventory backlogs. However, Yiwu's export data shows a positive trend, hinting at a brighter peak season. Cross-border veterans share secrets to boost sales, helping you refine product selection, optimize listings, and drive traffic through multiple channels to prepare for a peak season surge.

01/06/2026 Logistics Industry Insights
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Baidu Webmaster Tools Eases Website Redesign Process

Baidu Webmaster Tools Eases Website Redesign Process

Website redesigns with URL changes can pose SEO risks. This article delves into the redesign functionalities within Baidu Webmaster Tools, guiding users to prepare adequately before the redesign. It covers selecting appropriate redesign methods and monitoring the process to effectively mitigate negative impacts. By following these guidelines, users can ensure a smooth website transition and improve SEO performance during and after the redesign. This proactive approach helps maintain search engine rankings and minimize potential traffic loss.

01/06/2026 Logistics Encyclopedia
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Ebay Sellers Gain Edge with Search Ranking Strategies

Ebay Sellers Gain Edge with Search Ranking Strategies

eBay ranking optimization is crucial for increasing product visibility and sales. This article details eBay ranking optimization techniques from six aspects: keyword selection, category optimization, image quality, specification completeness, description writing, and attribute optimization. It aims to help sellers improve their product rankings and gain more business opportunities by providing practical strategies for enhancing product listings and increasing their prominence in eBay search results. Mastering these techniques can lead to increased traffic and ultimately, higher sales volume.

01/06/2026 Logistics Encyclopedia
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Amazon Sellers Guide to Reviving Listings and Increasing Sales

Amazon Sellers Guide to Reviving Listings and Increasing Sales

This article delves into Amazon Listing Refresh techniques, explaining its principles, applicable scenarios, operation methods, and precautions. Listing Refresh aims to revitalize older listings, regaining the 'new product' traffic boost to address issues like slow sales and negative reviews. The article details the steps involved in a technical refresh and reminds sellers to operate cautiously to avoid violations. The goal is to improve visibility and sales performance by essentially resetting the listing's perceived age within Amazon's algorithm.

01/06/2026 Logistics Encyclopedia
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Google Ads Strategies Boost Ecommerce Visibility Amid Zero Impressions

Google Ads Strategies Boost Ecommerce Visibility Amid Zero Impressions

This article delves into the common issue of 'no impressions' faced by independent website sellers when running Google Ads. It provides detailed solutions and optimization strategies from various perspectives, including ad review, campaign settings, budget bidding, and other influencing factors. The aim is to help sellers overcome traffic bottlenecks and maximize the effectiveness of their advertising campaigns. It offers practical guidance to diagnose and resolve issues preventing ads from being displayed, ultimately leading to improved visibility and performance.

01/06/2026 Logistics Industry Insights
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Google Ads 7 Campaign Types for Global Marketing

Google Ads 7 Campaign Types for Global Marketing

This article provides an in-depth analysis of seven major Google Ads types: Search Ads, Display Ads, Shopping Ads, App Ads, Video Ads, Smart Campaigns, and Performance Max campaigns. It details the advantages, suitable scenarios, and key operational points of each ad type, helping businesses make precise choices, drive efficient traffic, and succeed in the overseas market. The guide aims to empower businesses to leverage the right Google Ads strategies for optimal results in their global marketing efforts.

01/06/2026 Logistics Encyclopedia
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Amazons Climate Pledge Friendly Boosts Prime Day Sales

Amazons Climate Pledge Friendly Boosts Prime Day Sales

As Amazon Prime Day approaches, sellers face traffic bottlenecks. This article introduces Amazon's "Climate Pledge Friendly" certification, which grants green badges to eco-friendly products, offering benefits like free exposure, exclusive showcases, and improved search rankings. It also details the application process for the popular "Carbon Neutral" certification, helping sellers seize Prime Day opportunities and enhance product competitiveness. By obtaining these certifications, sellers can attract environmentally conscious customers and boost sales during this key shopping event.

01/06/2026 Logistics Industry Insights
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