Coconut Palm Faces Backlash Over Controversial Marketing Tactics

Coconut Palm Faces Backlash Over Controversial Marketing Tactics

Coconut Palm Group's live streaming e-commerce has sparked controversy. Its 'gray area' marketing tactics bring traffic but face risks like poor sales and damaged brand image. Facing declining market share and competition from emerging beverage brands, Coconut Palm needs to return to its products, improve quality, innovate flavors, and establish a positive and healthy brand image to achieve brand revitalization. The company's current approach is unsustainable and ultimately detrimental to its long-term prospects. A shift in strategy is crucial for survival and growth.

01/04/2026 Logistics Industry Insights
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VIVICYCLE Tests Livestream Fitness Market on Taobao

VIVICYCLE Tests Livestream Fitness Market on Taobao

Liu Genghong and his wife are transitioning to Taobao Live Streaming. His wife, VIVI, is piloting the move, simultaneously launching her personal brand, "VIVICYCLE." However, initial sales results are modest, and they face controversies over new product pricing and the potential impact of past "sugar water bird's nest" incidents. This move is seen as Liu Genghong's attempt to break through the traffic bottleneck on Douyin and build a long-term brand. Whether they can successfully navigate these challenges remains to be seen by the market.

01/04/2026 Logistics Industry Insights
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Chinese Apparel Brands Turn to Livestreaming Amid Global Market Pressures

Chinese Apparel Brands Turn to Livestreaming Amid Global Market Pressures

Facing new challenges in the global apparel market, Chinese apparel companies are actively transforming, from boss-led live streaming to overseas brand expansion, reflecting the industry's determination to change. This article analyzes the characteristics of the global apparel market and proposes solutions such as brand building, accurate product selection, and creating consumer scenarios. Using Shein as an example, it explores how Chinese apparel companies can seize opportunities in the global market and achieve sustainable development. The focus is on strategies for Chinese brands to succeed in a competitive international landscape.

01/05/2026 Logistics Industry Insights
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Tiktok Shop Expands in Southeast Asia Struggles in UK

Tiktok Shop Expands in Southeast Asia Struggles in UK

TikTok Shop exhibits contrasting performance in the UK and Southeast Asian markets. Southeast Asia, with its high acceptance of live streaming, price sensitivity, and convenient payment/logistics, presents a lucrative opportunity. Conversely, the UK market faces challenges due to cultural differences, trust issues, payment limitations, and logistical bottlenecks. Cross-border e-commerce businesses need to adopt differentiated strategies to succeed in the global market. Success hinges on understanding and adapting to the specific nuances of each region, tailoring approaches to resonate with local consumers and overcome existing infrastructure limitations.

01/05/2026 Logistics Industry Insights
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Amazon Sellers Adapt Strategies for Tiktoks Ecommerce Boom

Amazon Sellers Adapt Strategies for Tiktoks Ecommerce Boom

This article delves into the reasons why Amazon sellers face challenges on TikTok and provides TikTok product selection strategies and operational techniques. It emphasizes the importance of cultural differences and the role of short videos and live streaming in customer acquisition. The article aims to help cross-border e-commerce sellers break through in this new arena by understanding the platform's unique dynamics and tailoring their approach accordingly. Success on TikTok requires a shift in mindset and a focus on engaging content that resonates with the platform's audience.

12/31/2025 Logistics Industry Insights
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Tiktok Shop Seasia Gains on Double 11 As ERP Aids Crossborder Sales

Tiktok Shop Seasia Gains on Double 11 As ERP Aids Crossborder Sales

TikTok Shop's GMV in Southeast Asia increased by 2.3 times during the Double 11 shopping festival, highlighting the monetization potential of live-streaming e-commerce and short videos. Echain ERP is deeply adapted to the characteristics of TikTok Shop, providing accurate data analysis, intelligent advertising placement, refined influencer operations, efficient order management, and precise settlement profit calculation. It helps cross-border e-commerce sellers seize market opportunities and achieve business growth. Echain ERP empowers sellers to optimize their TikTok Shop performance and capitalize on the booming Southeast Asian market.

01/26/2026 Logistics Industry Insights
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Amazon Expands Streaming TV Ads for Targeted Growth

Amazon Expands Streaming TV Ads for Targeted Growth

Amazon Streaming TV (STV) ads leverage streaming platforms and Amazon data for precise targeting, enhancing brand awareness and conversion rates. Compared to traditional TV ads, STV advertising is more cost-effective, effectively reaching new customers and capturing a larger share of mid-to-long-term purchases. This article provides an in-depth analysis of STV advertising's operation, advantages, and suitability, helping you assess whether it's a good fit for your business growth. It highlights the targeted reach and data-driven approach that sets STV apart.

12/29/2025 Logistics Industry Insights
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Guide to Importing Live Piglets Under HS Code 010391

Guide to Importing Live Piglets Under HS Code 010391

This paper delves into the significance of HS Code 010391 in pork import and export, emphasizing the crucial impact of accurate classification on compliance, market access, and tariff costs. Understanding the HS Code allows traders to effectively reduce costs and avoid unnecessary trade risks. Accurate HS classification is essential for determining applicable tariffs and ensuring adherence to import/export regulations. Misclassification can lead to penalties, delays, and increased costs. Therefore, a thorough understanding of HS coding is vital for successful pork trade operations.

12/30/2025 HS Code Query
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New System LAR Verify Enhances Live Animal Transport Safety

New System LAR Verify Enhances Live Animal Transport Safety

LAR Verify is an automated compliance solution designed for live animal transportation. It offers real-time regulations, a user-friendly interface, and seamless integration to help airlines, freight forwarders, and ground handlers safely and efficiently manage live animal shipments. The solution reduces the risk of errors, streamlines processes, ensures compliance, and prioritizes animal welfare. It empowers users to navigate complex regulations with ease and confidence, ultimately contributing to the safe and humane transport of live animals.

12/30/2025 Logistics
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