Ecommerce Firms Adopt New Tactics to Combat Fake Reviews
This paper explores the identification and response strategies for online sybil attacks in cross-border e-commerce. By analyzing the characteristics of fake reviews, it proposes methods such as proactive monitoring, establishing feedback mechanisms, and utilizing data analysis to help merchants effectively combat these attacks, protect their rights, and build a healthy e-commerce environment. The study aims to provide practical guidance for businesses facing the challenge of fake reviews and reputation manipulation in the global online marketplace.









