Amazon Ads Optimizing Match Types for Better ROI

Amazon Ads Optimizing Match Types for Better ROI

This article provides an in-depth analysis of automatic and manual targeting match types in Amazon Advertising, including close match, broad match, categories, complements, broad match, phrase match, and exact match, as well as the use of negative keywords. Through case studies, it offers sellers refined advertising strategies aimed at improving ad accuracy and efficiency. The goal is to help sellers optimize their Amazon advertising campaigns for better results and increased ROI by understanding and leveraging different match types effectively.

01/06/2026 Logistics Encyclopedia
Read More
Amazon Cuts Jobs Amid Tech Sector Economic Challenges

Amazon Cuts Jobs Amid Tech Sector Economic Challenges

Amazon announced layoffs exceeding 18,000 employees, marking the largest job cut in the tech industry. The decline of pandemic-related benefits and economic downturn are primary drivers. Amazon and other tech giants are adopting cost-cutting measures like layoffs and business restructuring to address these challenges. Following the announcement, Amazon's stock price rose, indicating investor optimism regarding the company's streamlining efforts. The move signals a broader trend of tech companies adapting to a changing economic landscape by prioritizing efficiency and profitability.

01/06/2026 Logistics Industry Insights
Read More
Affordable Strategies for Global Ecommerce Expansion

Affordable Strategies for Global Ecommerce Expansion

This article delves into the cost structure of independent e-commerce websites for cross-border trade, covering website building, promotion, and labor investment. It compares open-source and SaaS website building models, as well as free and paid traffic acquisition methods. Emphasizing rational planning, data-driven strategies, and refined operations, it argues that even with a limited budget, it's possible to successfully operate an independent website and achieve brand aspirations. The key is to be strategic and focus on efficiency.

01/06/2026 Logistics Encyclopedia
Read More
Amazons Costcutting Strategy Fuels Trilliondollar Resurgence

Amazons Costcutting Strategy Fuels Trilliondollar Resurgence

Amazon's stock has regained its trillion-dollar market capitalization, driven by cost-cutting and efficiency strategies, and optimistic market expectations for its cloud computing business. This article analyzes Amazon's strategic transformation, changes in its business structure, and the challenges it faces. It highlights that cloud computing services have become a growth engine, but e-commerce competition is intensifying, and the flywheel effect is weakening. Moving forward, Amazon needs to address these challenges with strong performance to consolidate its market position.

01/05/2026 Logistics Industry Insights
Read More
Mongolia Enhances Customs Audits with Wcobacked System

Mongolia Enhances Customs Audits with Wcobacked System

The World Customs Organization (WCO) is assisting Mongolian Customs in building an effective Post Clearance Audit (PCA) system to enhance regulatory efficiency, increase revenue collection, and promote trade facilitation. Through diagnostic missions and workshops, the WCO is tailoring solutions for Mongolian Customs, emphasizing internal process optimization, multi-agency cooperation, and voluntary compliance by businesses. This initiative aims to modernize Mongolian Customs and improve its overall performance in line with international standards, ultimately contributing to a more efficient and transparent trade environment.

01/05/2026 Customs Knowledge
Read More
WCO Enhances Kyrgyzstans Customs with Preruling System

WCO Enhances Kyrgyzstans Customs with Preruling System

The World Customs Organization (WCO) supports the Kyrgyz Republic Customs in developing an advance ruling system to enhance customs valuation efficiency and trade facilitation. Through workshops and capacity building, the WCO assists Kyrgyz Customs in building an efficient, transparent, and reliable advance ruling system. This aims to reduce trade risks for businesses, optimize supply chain management, and improve customs control effectiveness, ultimately promoting global trade facilitation. The system is expected to provide clarity and predictability, leading to smoother customs procedures and reduced delays.

01/05/2026 Customs Knowledge
Read More
Armenia Modernizes Customs with WCO Support to Boost Trade

Armenia Modernizes Customs with WCO Support to Boost Trade

The World Customs Organization (WCO) is assisting Armenia in developing a Mercator Implementation Plan. This plan aims to comprehensively improve customs clearance efficiency and trade facilitation in Armenia by optimizing key areas such as advance rulings, risk management, and the single window system. The initiative is expected to inject new vitality into Armenia's economic development by streamlining trade processes and reducing associated costs. The focus is on modernizing customs procedures to align with international best practices and facilitate smoother cross-border trade.

01/05/2026 Customs Knowledge
Read More
World Customs Organization Pushes Data Standardization

World Customs Organization Pushes Data Standardization

The 3rd Working Group on Data and Statistics (WGDS) meeting of the World Customs Organization (WCO) focused on customs data standardization, security, and collaboration. Through standardizing enforcement statistics, promoting best practices in data sharing, strengthening cybersecurity protection, and unifying data terminology, the meeting aimed to build a data-driven customs framework. This framework is designed to facilitate and secure global trade by improving data quality and interoperability among customs administrations worldwide. The ultimate goal is enhanced efficiency and effectiveness in customs operations.

01/05/2026 Customs Knowledge
Read More
Jordan Customs Streamlines Trade with Wcobacked Clearance Reforms

Jordan Customs Streamlines Trade with Wcobacked Clearance Reforms

With WCO support, the Jordan Customs Department held a workshop focused on optimizing fast clearance processes and enhancing trade facilitation. By establishing new Standard Operating Procedures (SOPs), Jordan Customs aims to standardize the expedited release of imported goods at air cargo facilities, fostering trade development. The GTFP project assists Jordan Customs in improving its fast clearance capabilities through various support activities, reducing trade costs and increasing trade efficiency. This initiative is crucial for streamlining customs procedures and promoting economic growth in Jordan.

01/05/2026 Customs Knowledge
Read More
Uzbekistan Boosts Customs Audits with Maldives Expertise

Uzbekistan Boosts Customs Audits with Maldives Expertise

Supported by the SECO-WCO Global Trade Facilitation Programme, a delegation from Uzbekistan Customs visited the Maldives to study post-clearance audit. Through experience exchange and practical exercises, Uzbekistan learned about the Maldives' best practices in risk management and trader compliance. Adapting these practices to their own context, Uzbekistan developed reform plans to improve its national post-clearance audit system and promote trade facilitation. The visit focused on building capacity and understanding practical implementation of modern audit techniques for enhanced efficiency.

01/05/2026 Customs Knowledge
Read More