Amazon Ads Launches Invalid Traffic Report to Safeguard Budgets

Amazon Ads Launches Invalid Traffic Report to Safeguard Budgets

Amazon Advertising Console introduces the 'Total Traffic and Invalid Traffic Report' to help sellers identify and filter invalid traffic, improving advertising efficiency. The report provides key metrics such as total impressions, invalid impressions, invalid impression rate, total clicks, invalid clicks, and invalid click rate. This empowers sellers to optimize advertising campaigns and avoid wasted budget by providing visibility into potentially fraudulent or non-genuine traffic sources. By understanding these metrics, advertisers can refine their targeting and bidding strategies for better ROI.

12/30/2025 Logistics Industry Insights
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Ebays Overseas Warehouse Program Compliance Tips for Sellers

Ebays Overseas Warehouse Program Compliance Tips for Sellers

This article provides an in-depth analysis of eBay's overseas warehouse shipping rules, focusing on key metrics such as on-time delivery rate, shipping time, and logistics tracking. It addresses common issues faced by sellers, including non-compliance with metrics and virtual overseas warehouses, offering detailed solutions. The aim is to assist eBay sellers in operating overseas warehouses in compliance with regulations, thereby enhancing their store's competitiveness and improving overall performance within the eBay marketplace. This ensures adherence to eBay's policies and promotes sustainable business growth.

12/29/2025 Logistics
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Amazon Tightens FBA Shipment Rules for Sellers

Amazon Tightens FBA Shipment Rules for Sellers

Amazon has introduced Shipment Performance metrics, requiring sellers to pay attention to key assessment points like labels and quantities to avoid exceeding limits, which could lead to FBA shipping restrictions or even account suspension. The new "Oversize" storage type also presents challenges for sellers of large items. This article provides a detailed interpretation of the Shipment Performance assessment rules and offers practical advice for sellers to comply with the new regulations, helping them operate compliantly and avoid risks. It focuses on understanding the performance metrics and providing actionable strategies.

12/30/2025 Logistics
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Key Factors in Selecting a Warehouse Management System

Key Factors in Selecting a Warehouse Management System

Choosing the right Warehouse Management System (WMS) is crucial for businesses. Companies need to define project milestones, create a shortlist of vendors, and focus on key metrics during the comparison. Effective implementation advice and team collaboration are essential for ensuring the successful launch of the system.

08/02/2025 Warehousing
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Unlocking The Secret To Improved Warehouse Efficiency A Comprehensive Assessment Analysis

Unlocking The Secret To Improved Warehouse Efficiency A Comprehensive Assessment Analysis

This article delves into how to enhance logistics efficiency through the assessment of warehouse operational effectiveness, covering aspects such as speed, resource utilization, operational quality, cost-benefit analysis, and customer satisfaction surveys. The aim is to assist companies in optimizing their operational processes to improve competitiveness and customer satisfaction.

07/25/2025 Warehousing
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Comprehensive Analysis of Logistics Costs Methods

Comprehensive Analysis of Logistics Costs Methods

Logistics cost analysis is crucial for effective supply chain management. This article presents several key metrics, including logistics cost to sales ratio, logistics cost to operating expenses ratio, and logistics function cost ratio. These ratios assist businesses in assessing the proportion of logistics costs relative to total operating expenses and sales, thereby promoting the rationalization of logistics and cost control.

07/17/2025 Logistics Encyclopedia
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Quest for Quality Awards Honor Logistics Excellence

Quest for Quality Awards Honor Logistics Excellence

"Logistics Management" announced the 2023 "Quality First" Awards, recognizing carriers, 3PLs, and ports for outstanding supply chain service. The selection was based on five key metrics, including on-time performance and value. The awards aim to promote efficient development within the logistics industry by highlighting best practices and encouraging continuous improvement in service quality and reliability across the supply chain.

02/04/2026 Logistics Industry Insights
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Ebay Sellers Face New Rules Amid Sales Growth Push

Ebay Sellers Face New Rules Amid Sales Growth Push

This article provides an in-depth analysis of various eBay selling rules, including order fulfillment, logistics tracking, anti-counterfeiting, account management, manipulation metrics, and duplicate listings. It aims to help sellers understand the platform's rules, avoid violations, and achieve compliant operations. By adhering to these guidelines, sellers can improve their store's sales performance and ultimately achieve success on the eBay platform.

12/29/2025 Logistics Encyclopedia
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Amazon Sellers Urged to Fix Performance Issues Promptly

Amazon Sellers Urged to Fix Performance Issues Promptly

Amazon store performance is vital for business operations, and should not be underestimated. Don't assume the 180-day rule automatically clears issues. Closely monitor performance metrics, proactively address complaints, ensure product quality, and promptly handle policy violations. Seek professional appeal services when necessary to prevent problems and ensure account health. Maintaining a healthy account is crucial for long-term success on Amazon.

12/29/2025 Logistics Encyclopedia
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