Amazon Ad ROAS Drops As Brands Shift to New Attribution Models

Amazon Ad ROAS Drops As Brands Shift to New Attribution Models

Amazon ad ROAS plummeting? Don't panic! Amazon has updated its ad display attribution rules with the new "Shopping Signals Enhancement" model. This article analyzes the impact of the new rules and provides three key strategies: update benchmarks, optimize budget allocation, and leverage comprehensive data. We also remind sellers to pay attention to aged inventory fees to avoid storage costs eroding profits. Embrace change, and refined operations are the key to success! Stay ahead by adapting to these changes and optimizing your Amazon advertising strategy for maximum ROI.

01/23/2026 Logistics Industry Insights
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Smartpushs Custom Attribution Boosts BFCM Marketing ROI

Smartpushs Custom Attribution Boosts BFCM Marketing ROI

With BFCM approaching, SmartPush introduces a custom attribution feature to help cross-border sellers accurately measure the value of marketing touchpoints and optimize budget allocation. By customizing attribution windows and UTM parameters, sellers can break free from the limitations of 'one-size-fits-all' attribution, more clearly identify channel contributions, and improve marketing efficiency. It's recommended to set the attribution period according to product characteristics; longer periods are suitable for high-priced, long-decision categories, while shorter periods are suitable for low-priced, impulse-buying categories.

01/23/2026 Logistics Industry Insights
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Datadriven Strategies to Boost Ecommerce in 6 Key Markets by 2026

Datadriven Strategies to Boost Ecommerce in 6 Key Markets by 2026

This paper delves into cross-border e-commerce product selection data from six key markets, including the US and Singapore, in early 2026. It emphasizes the importance of data-driven product selection and provides specific product recommendations tailored to each market's characteristics. The aim is to assist sellers in identifying product categories that align with their development stage and achieve sustainable growth in their cross-border business. By leveraging data insights, sellers can optimize their product offerings and enhance their competitiveness in the global marketplace.

01/23/2026 Logistics Industry Insights
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Amazon Ends FBA Prep and Label Services in Service Overhaul

Amazon Ends FBA Prep and Label Services in Service Overhaul

Amazon FBA's announcement to discontinue pre-processing and labeling services marks a significant shift in cross-border e-commerce operations. Sellers need to enhance their overseas localization capabilities, optimize supply chains, connect with reliable overseas warehouses, and adjust product selection strategies. Proactively addressing these new regulations is crucial to maintaining a competitive edge in the dynamic market. This change compels sellers to take more control over their inventory preparation and logistics, potentially leading to increased efficiency and cost savings with proper planning and execution.

01/23/2026 Logistics
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Yiya Selection Expands Amazon Sellers Sourcing Options

Yiya Selection Expands Amazon Sellers Sourcing Options

Easiapp Product Selection is a data-driven cross-border virtual factory intelligent connection platform under E-net Innovation Technology. Focusing on supply chain integration and technological innovation, it connects cross-border factories and sellers through big data analysis and real-time customer analysis systems. Easiapp provides accurate product selection suggestions, helping sellers create best-selling products and achieve growth in their cross-border e-commerce business. The platform leverages data to optimize product sourcing and empower sellers with informed decisions for increased success in the global marketplace.

01/23/2026 Logistics Industry Insights
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Ozon Fulfillment Guide Aids Crossborder Ecommerce Growth

Ozon Fulfillment Guide Aids Crossborder Ecommerce Growth

This article provides an in-depth analysis of key logistics settings for the Fulfillment by Seller (FBS) model on OZON. It covers aspects like freight cost composition, delivery method selection, and carrier evaluation. The article also introduces a series of industry summits and networking events hosted by DaShu Cross-border, designed to help Chinese sellers optimize their operations, seize industry opportunities, and enhance their competitiveness in cross-border e-commerce. These events aim to provide valuable insights and practical strategies for success on the OZON platform.

01/23/2026 Logistics
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UK Ecommerce Sellers Guide to Mastering Amazon FBA

UK Ecommerce Sellers Guide to Mastering Amazon FBA

This article provides a detailed overview of the Amazon FBA UK line service, covering its concept, advantages, operational procedures, and key considerations. It aims to assist cross-border e-commerce sellers in selecting suitable logistics partners to efficiently and safely deliver their products to UK consumers, thereby expanding their presence in the UK market. The article highlights the importance of choosing the right FBA line to optimize shipping costs and delivery times, ultimately contributing to increased sales and customer satisfaction in the competitive UK e-commerce landscape.

01/23/2026 Logistics
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Tianjinmalaysia Shipping Costs Transit Times Analyzed

Tianjinmalaysia Shipping Costs Transit Times Analyzed

This paper analyzes the key factors influencing sea freight costs from Tianjin Port to Malaysia, including cargo type, weight and volume, loading and unloading fees, fuel costs, and exchange rate fluctuations. It also explores the impact of shipping routes, vessel speed, weather conditions, and port congestion on shipping time. Furthermore, it provides information on major ports and sea freight inquiry channels, offering a reference for businesses to efficiently plan international trade transportation. This analysis helps businesses understand the complexities of sea freight and optimize their logistics strategies.

01/23/2026 Logistics
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Europe Streamlines Air Freight to Cut Costs and Delays

Europe Streamlines Air Freight to Cut Costs and Delays

This article provides an in-depth analysis of key aspects of European air freight imports, including efficient customs clearance processes, time-cost trade-offs, air route selection, suitable cargo types, and stringent packaging requirements. It aims to help importers gain a comprehensive understanding of European air freight, optimize their logistics solutions, and ensure the safe and efficient delivery of goods to their destination. The paper focuses on practical considerations for businesses engaging in air freight from Europe, highlighting best practices for a streamlined import experience.

01/23/2026 Logistics Encyclopedia
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Guide to Shipping Packages from Vietnam to China

Guide to Shipping Packages from Vietnam to China

This article provides a detailed explanation of the process, shipping options, cost calculation, customs clearance procedures, and frequently asked questions for cross-border shipping from Vietnam to China. It aims to offer readers a professional shipping guide, helping them optimize their shipping plans and ensure the safe and efficient delivery of their packages. The guide covers various aspects, including choosing the right shipping method, understanding import regulations, and avoiding common pitfalls. Ultimately, it aims to streamline the shipping process for individuals and businesses alike.

01/23/2026 Logistics Encyclopedia
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