Online Advertising Shifts From SEO to Paid Traffic Bidding

Online Advertising Shifts From SEO to Paid Traffic Bidding

This article delves into the evolution of online advertising, from display and targeted ads to bidding advertising, revealing the evolutionary logic from 'guaranteed volume' to 'guaranteed price'. It explores future trends such as programmatic buying and native advertising, providing practical suggestions for cross-border e-commerce advertising strategies. The aim is to help businesses achieve effective traffic monetization. The article provides insights into optimizing ad campaigns and maximizing return on investment in the competitive online advertising landscape.

12/29/2025 Logistics Encyclopedia
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US Freight Forwarders Adapt to Carrier Alliance Shifts

US Freight Forwarders Adapt to Carrier Alliance Shifts

This article delves into the freight forwarder ratio strategies of US line carriers. Through data analysis, it reveals how major carriers like CMA, MSC, and MSK respond in different market environments. The article emphasizes that carriers should maintain a balance between freight forwarder and direct customer cargo volume, fine-tuning it according to market changes to achieve stable revenue growth. For freight forwarders, understanding carrier strategies and choosing appropriate partners is crucial for success in the US market.

12/30/2025 Logistics Industry Insights
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Amazon Adds add to Cart Button to Search Results Boosting Sales

Amazon Adds add to Cart Button to Search Results Boosting Sales

Amazon has added an 'Add to Cart' button to its search results page, shortening the purchase path and boosting conversion rates. Sellers should check if this feature is enabled for their categories and optimize their listings accordingly. Focus on improving titles, images, star ratings, prices, and promotional offers to capitalize on peak season sales opportunities. This new feature allows customers to quickly add items to their cart directly from the search results, potentially leading to increased sales volume.

12/30/2025 Logistics Industry Insights
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US Rail Freight Gains in Carloads Loses in Intermodal

US Rail Freight Gains in Carloads Loses in Intermodal

Recent data presents a mixed picture for the US rail freight market. Traditional carload freight saw a slight increase, but intermodal transportation faces downward pressure. Year-to-date figures remain positive, but recent challenges are significant. Factors influencing these trends include economic cycles, supply chain disruptions, changing consumer demand, and the energy transition. Changes in rail freight volume are an important indicator of economic activity and warrant close attention. The overall trend suggests cautious optimism tempered by emerging headwinds.

02/04/2026 Logistics
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Trade Uncertainty Boosts North American Intermodal Growth

Trade Uncertainty Boosts North American Intermodal Growth

Multimodal expert Larry Gross pointed out at the RailTrends conference that international intermodal transportation is declining due to tariffs, while domestic intermodal is showing growth. He emphasized that domestic intermodal is key to future growth and requires attention to uncertainties such as global shipping, truck driver supply, and trade policies. Freight volume is projected to remain flat or slightly decrease by 2026. The future of freight relies on navigating these challenges and capitalizing on domestic opportunities.

02/04/2026 Logistics Industry Insights
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Long Beach Port Bets on Digitalization for Postrecovery Growth

Long Beach Port Bets on Digitalization for Postrecovery Growth

The Port of Long Beach is experiencing a rebound in throughput, with digitalization playing a crucial role. The port is enhancing data visibility through initiatives like the Supply Chain Information Highway and actively investing in infrastructure, particularly expanding rail capacity. Despite macroeconomic uncertainties, the Port of Long Beach remains cautiously optimistic about the future, projecting that 2023 throughput will exceed pre-pandemic levels. These digital advancements are vital to maintaining competitiveness and handling increased cargo volume efficiently.

02/04/2026 Logistics Industry Insights
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Ozon Expands Logistics Flexibility and Speeds Up Payments

Ozon Expands Logistics Flexibility and Speeds Up Payments

Ozon has upgraded its logistics cooperation model, supporting both full truckload (FTL) and less-than-truckload (LTL) transportation. Freight costs are calculated in real-time based on actual volume, significantly accelerating settlement speed. Operations are streamlined through the online "Voz Ozon" platform. Furthermore, multiple benefits are offered, including liability insurance, car rental discounts, and tax exemptions, helping carriers reduce costs and expand their business. This aims to facilitate smoother and more efficient cross-border shipping through the Ozon platform.

02/05/2026 Logistics
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Chinas Foreign Trade Hits Record Growth Amid Rising Market Entrants

Chinas Foreign Trade Hits Record Growth Amid Rising Market Entrants

In 2025, China's total foreign trade volume reached a record high, growing by 3.8% year-on-year, marking the ninth consecutive year of positive growth. Exports of high-tech and green products were particularly strong, and the vitality of private enterprises increased. The year saw a record 1.256 million new foreign trade companies registered, the highest in the last five years. Guangdong province led the nation in the number of foreign trade enterprises, indicating significant market potential.

02/05/2026 Logistics Industry Insights
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Shipping Firms Urged to Optimize Container Sizes for Cost Savings

Shipping Firms Urged to Optimize Container Sizes for Cost Savings

This article, from a data analyst's perspective, delves into the CBM size and loading capacity of shipping containers. It provides detailed data on common container types such as 20GP, 40GP, 40HQ, and 45HQ. Using real-world examples, it guides readers to comprehensively consider factors like volume, weight, and packaging to select the most economical and efficient container solution, ultimately optimizing sea freight costs. The analysis aims to provide practical insights for businesses involved in international trade and logistics.

02/05/2026 Logistics Encyclopedia
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Key Factors Shaping US Air Freight Speed and Efficiency

Key Factors Shaping US Air Freight Speed and Efficiency

This article delves into the time required for air freight to the USA, detailing key influencing factors such as customs clearance, flight schedules, destination airport, cargo type, and packaging volume. It also addresses frequently asked questions regarding air freight time efficiency and pricing. The aim is to provide readers with a comprehensive understanding of air freight to the USA, ultimately improving cross-border transportation efficiency. This knowledge empowers businesses to make informed decisions and optimize their supply chain processes.

02/06/2026 Logistics
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