Amazon Sellers Struggle With Rising Ad Costs Postholiday Sales

Amazon Sellers Struggle With Rising Ad Costs Postholiday Sales

During Black Friday and Cyber Monday, Amazon sellers often face the problem of rapid ad budget depletion with slow order growth. This article analyzes the performance differences between new and established listings under varying budgets. It reveals that increased budgets can lead to less targeted traffic and a decrease in organic orders. The article suggests sellers adjust bidding strategies based on the product lifecycle stage, emphasize product competitiveness, and take a rational approach to advertising by focusing on the product itself. Ultimately, product quality and relevance are key to success.

01/06/2026 Logistics Industry Insights
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Guide to Incoterms Simplifies Global Trade Rules

Guide to Incoterms Simplifies Global Trade Rules

This article systematically reviews common Incoterms in international trade, such as EXW, FOB, CIF, and DDP, explaining their core functions, division of responsibilities, and risk transfer. It also analyzes specific trade scenarios. The importance of choosing appropriate Incoterms and the key aspects of risk control are emphasized, aiming to help foreign trade practitioners better understand and apply international trade terms. Understanding these terms is crucial for successful international transactions and mitigating potential liabilities.

08/22/2025 Logistics Encyclopedia
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Major Shipping Lines Adopt Smart Strategies Amid Port Congestion

Major Shipping Lines Adopt Smart Strategies Amid Port Congestion

Unstable access to shipping company websites is a common pain point in the foreign trade and freight forwarding industries. This paper reviews the related issues and proposes coping strategies to mitigate risks by obtaining information through multiple channels. These strategies aim to help practitioners overcome the challenges posed by website downtime, ensuring business continuity and minimizing disruptions to their operations. By diversifying information sources, businesses can reduce their reliance on potentially unreliable websites.

08/22/2025 Logistics Encyclopedia
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Bank of China SWIFT Code Guide Eases International Transfers

Bank of China SWIFT Code Guide Eases International Transfers

This article provides a detailed explanation of the Bank of China's BKCHCNBJ260 SWIFT code structure. It also highlights key considerations for cross-border remittances and the advantages of using the Xe remittance platform. Through user reviews and frequently asked questions, the article aims to help readers better understand the cross-border remittance process, avoid common mistakes, and choose a more optimal remittance solution. It provides practical guidance for navigating international money transfers effectively and efficiently.

09/03/2025 International Settlement
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Unicaja Bank Simplifies International Transfers With SWIFT Code Guide

Unicaja Bank Simplifies International Transfers With SWIFT Code Guide

This article details Unicaja Bank's SWIFT code, UCJAES2MXXX, and provides a practical guide to cross-border money transfers. It covers when to use the code, how to avoid transfer errors, and how to receive international remittances. User reviews and a disclaimer are also included to help readers conduct international transfers safely and efficiently. The guide aims to provide a comprehensive understanding of using Unicaja Bank for international transactions and ensure a smooth transfer process.

09/02/2025 International Settlement
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8 Datadriven Revenue Models for Website Monetization

8 Datadriven Revenue Models for Website Monetization

This article, from a data analyst's perspective, deeply analyzes 8 mainstream website traffic monetization models, including advertising networks, affiliate marketing, e-commerce self-operation, virtual product sales, advertorial reviews, selling backlinks, EDM mailing lists, and website sales. It details the characteristics, advantages, disadvantages, and operational strategies of each model. The article emphasizes the crucial role of data analysis in traffic monetization, aiming to help website operators more effectively convert traffic into revenue.

01/04/2026 Logistics Industry Insights
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Vietnams Ecommerce Growth Lures Crossborder Sellers

Vietnams Ecommerce Growth Lures Crossborder Sellers

This article provides an in-depth analysis of the Vietnamese e-commerce market, revealing its high-growth potential and underlying reasons. It comprehensively reviews major e-commerce platforms such as Shopee, Lazada, and Tiki. The article also analyzes best-selling product categories in the Vietnamese market and highlights challenges related to logistics, payment methods, and language. This serves as a comprehensive guide for cross-border e-commerce sellers looking to capitalize on the Vietnamese market.

12/31/2025 Logistics Industry Insights
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Ebay Sellers Gain Edge with Key Listing Tools

Ebay Sellers Gain Edge with Key Listing Tools

This article reviews six eBay listing tools (including Auctiva), analyzing their features, costs, and target audiences. It aims to help sellers choose the most suitable tool for their needs, ultimately improving efficiency and boosting sales. The review covers key functionalities and provides insights into which tools are best for different seller profiles and business sizes. By comparing the options, sellers can make informed decisions and optimize their eBay listing process for maximum impact.

12/31/2025 Logistics Encyclopedia
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Amazon Ends Top Reviewer Badge Impacting Sellers

Amazon Ends Top Reviewer Badge Impacting Sellers

Amazon's removal of the "TOP Review" badge has sparked heated discussions among sellers. While the impact on review weighting remains unclear, the security and stability of reviews are still highly valued. This move may aim to purify the review environment. Sellers should focus more on product quality and user experience, while adapting to platform policy changes. Maintaining genuine customer relationships and proactively addressing feedback will be crucial for long-term success on Amazon.

12/29/2025 Logistics Industry Insights
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Amazon Adjusts Review Display Algorithm for Sellers

Amazon Adjusts Review Display Algorithm for Sellers

Amazon has adjusted its review weighting again, impacting buyer browsing experience and product conversion rates. The review display logic differs between mobile (logged-in vs. logged-out) and PC (logged-in vs. logged-out) states. Sellers need to pay attention to these rule changes, improve product quality, encourage buyers to leave reviews, and understand the appeal process. Monitoring these changes is crucial for maintaining product visibility and positive customer perception on Amazon.

12/29/2025 Logistics Industry Insights
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