Amazon Sellers Shift to Tiktok Live Amid Account Suspensions

Amazon Sellers Shift to Tiktok Live Amid Account Suspensions

Amazon sellers facing account suspension risks are driven to explore new growth channels. Brands like Pacsun have successfully transitioned to TikTok live streaming e-commerce, achieving over $90,000 in sales in a single livestream, demonstrating TikTok's significant potential. This article analyzes the market prospects, advantages, and risks of TikTok live streaming e-commerce. It provides sellers with strategies, emphasizing brand building, precise targeting, and content innovation. The shift highlights the need for diversification and adaptation in the evolving e-commerce landscape to mitigate risks and capitalize on emerging opportunities.

Clasado Expands Into Pet Nutrition with Prebiotics

Clasado Expands Into Pet Nutrition with Prebiotics

Prebiotic giant Clasado has entered the pet nutrition market with the launch of its pet brand, Bimuno Pet. Leveraging its expertise in gut microbiome science and its core ingredient, Bimuno® GOS, the company aims to establish a strong presence in the pet health sector. This move signifies a growing awareness of the importance of gut health for pets and the potential of prebiotics to improve their well-being. Bimuno Pet's focus on scientifically-backed ingredients positions it to capitalize on the increasing demand for premium pet food and supplements.

B2B Firms Weigh Custom Vs Offtheshelf Website Solutions

B2B Firms Weigh Custom Vs Offtheshelf Website Solutions

For foreign trade B2B companies, choosing between ready-made website packages and custom development depends on their development stage and market needs. Packages are ideal for initial market validation. Custom development becomes necessary later to enhance brand image and system scalability. Cost assessment should focus on long-term maintenance and ROI, not just initial expenses. If facing issues like low ad ROI and poor content synergy, consider solutions integrating AI-powered ad management with website building capabilities. This offers intelligent ad optimization and seamless content management for improved performance and efficiency.

Live Streamer Dong Yuhuis Lingerie Row Sparks IP and Platform Debate

Live Streamer Dong Yuhuis Lingerie Row Sparks IP and Platform Debate

The "underwear controversy" surrounding Dong Yuhui has sparked deep reflections on live streaming product selection, IP positioning, platform responsibility, and the social media ecosystem. The incident exposed shortcomings in the product selection process, highlighted the conflict between intellectual integrity and commercial value, and warned against the alienation of the social media environment. New Oriental should strengthen its corporate brand and achieve a win-win situation for both personal IP and the platform. The live streaming industry needs to be cautious in product selection, respect its hosts, and adhere to ethical bottom lines. Platforms should strengthen governance and create a healthy ecosystem.

Crossborder Ecommerce Adapts to Currency Volatility

Crossborder Ecommerce Adapts to Currency Volatility

This article analyzes the impact of USD exchange rate fluctuations on cross-border e-commerce. While a rising exchange rate can increase profits, it may also lead to decreased orders and intensified competition. The importance of order volume is emphasized, and strategies such as diversification and refined operations are proposed. Sellers are advised to focus on product quality and brand building, and to implement robust risk management to address the challenges posed by exchange rate volatility. Ultimately, proactive adaptation and strategic planning are crucial for navigating the complexities of currency fluctuations in the global e-commerce landscape.

Ryder Enhances Lastmile Delivery with Whiteglove Service

Ryder Enhances Lastmile Delivery with Whiteglove Service

Ryder's Last Mile Delivery focuses on providing a 'white glove' delivery experience for non-standard items. Through a professional team and innovative technology platform, Ryder offers end-to-end visibility, value-added services, and enhances customer satisfaction and brand loyalty, helping businesses win in the market. This includes specialized handling, assembly, installation, and debris removal, ensuring a premium delivery experience tailored to meet specific customer needs and expectations. The goal is to create a seamless and positive interaction from the moment the product leaves the warehouse until it's fully functional in the customer's home or business.

01/19/2026 Logistics
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BFE Express Expands Lastmile Delivery for Ecommerce Growth

BFE Express Expands Lastmile Delivery for Ecommerce Growth

BFE Express specializes in last-mile delivery, providing efficient and reliable smart delivery services to e-commerce platforms and local businesses through intelligent system management and a hyper-localized fulfillment network. Its core competitiveness lies in data-driven operational optimization and customized solutions. BFE Express aims to transform logistical challenges into competitive advantages, building a trustworthy logistics service brand. They focus on optimizing delivery routes and providing real-time tracking, ensuring customer satisfaction and efficient resource utilization. Their commitment to innovation and customer-centric solutions positions them as a leader in the rapidly evolving last-mile delivery landscape.

01/20/2026 Logistics
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Revlon Struggles As Tiktok Reshapes Beauty Industry

Revlon Struggles As Tiktok Reshapes Beauty Industry

Revlon's bankruptcy highlights the challenges traditional beauty brands face in the digital age. TikTok has emerged as a new battleground for beauty marketing, with brands like CeraVe, Garnier, and Elf Cosmetics achieving success through the platform. To thrive in a competitive market, traditional brands must embrace innovation, adapt to evolving trends, and prioritize engaging with consumers. This shift is crucial for maintaining relevance and leadership in the rapidly changing beauty landscape.

Oneroyal Names Marilena Iakovou CMO to Drive Global Growth

Oneroyal Names Marilena Iakovou CMO to Drive Global Growth

OneRoyal has appointed Marilena Iakovou as its Chief Marketing Officer. This strategic hire aims to strengthen the brand's presence and accelerate its global expansion efforts. Iakovou's expertise will be instrumental in optimizing the customer experience and driving growth across various markets. The appointment underscores OneRoyal's commitment to innovation and strategic development within the competitive FinTech landscape, positioning the company for continued success in its global ambitions.