Chinese Brand COROS Gains US Market Share with Datadriven Approach

Chinese Brand COROS Gains US Market Share with Datadriven Approach

COROS, with its focus and professionalism, creates products that meet the core needs of outdoor enthusiasts. Through strategies like signing top athletes as ambassadors, community marketing, and private domain operation, they successfully built a professional outdoor image. This allowed them to stand out in the highly competitive North American market and become a leader in the outdoor sports watch sector. Their success provides valuable lessons for Chinese brands seeking to expand globally, demonstrating the power of targeted product development and strategic marketing in a niche market.

01/27/2026 Logistics Industry Insights
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Logistics Industry Trends to Watch in 2025

Logistics Industry Trends to Watch in 2025

This selection of "must-read" articles from "Logistics Management" magazine for 2025 covers key areas: transportation trends, logistics technology, and global logistics. The articles delve into crucial topics such as data, artificial intelligence, automation, e-commerce, reverse logistics, talent reshaping, tariff policies, freight forwarding, 3PL, trucking, ocean shipping, and warehouse automation. The aim is to help logistics professionals gain insights into market changes and grasp future development directions, preparing them for the evolving landscape of the industry.

12/01/2025 Logistics Industry Insights
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Global Watch and Clock Manufacturing Industry Overview

Global Watch and Clock Manufacturing Industry Overview

This article provides a detailed interpretation of the classification standards for wristwatches, clocks, and their components, covering key elements such as HS codes, materials, and functions. It aims to offer a clear and comprehensive reference guide for professionals in the field, helping them better understand the complexities of the horology industry. It serves as a resource for accurate classification and efficient trade practices related to watches and clocks.

01/19/2026 HS Code Query
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Best Automatic Tents for Outdoor Enthusiasts

Best Automatic Tents for Outdoor Enthusiasts

This article provides an in-depth analysis of automatic tents from a data analyst's perspective, covering their classification, features, and key considerations for purchasing. Tents are categorized by usage (recreational and professional) and deployment method (fully automatic and semi-automatic). When choosing an automatic tent, factors such as space, weight, waterproofness, and wind resistance should be considered to select the outdoor gear that best suits individual needs. Prioritizing these elements ensures a comfortable and safe camping experience.

01/23/2026 Logistics Encyclopedia
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Global Watch Shipping Secure and Efficient Delivery Guide

Global Watch Shipping Secure and Efficient Delivery Guide

This article details the operational process, precautions, and relevant knowledge of international express delivery for electronic watches. It covers aspects such as selecting an international express company, preparing for shipment, transportation methods and costs, customs regulations, insurance purchase, and tracking inquiries. The aim is to help readers safely and efficiently complete the international shipping of electronic watches. Furthermore, it explores the role of international express delivery in cross-border e-commerce and global trade, providing insights into its significance in facilitating global commerce.

01/05/2026 Logistics Encyclopedia
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Global Logistics Market Trends to Watch in 2026

Global Logistics Market Trends to Watch in 2026

Flexport is launching a webinar series featuring industry experts providing in-depth analysis of the global logistics market. The series will forecast air and ocean freight market trends for 2026, interpret holiday consumption patterns and tariff policies, and showcase Flexport's latest technology. Participants can engage in live Q&A sessions, gain valuable market intelligence, and learn practical strategies to optimize their supply chains and gain a competitive edge. This series aims to empower businesses to navigate the complexities of the global market and prepare for future challenges.

01/05/2026 Logistics Industry Insights
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Outdoor Retailers Warned of Speedlab Trademark Crackdown

Outdoor Retailers Warned of Speedlab Trademark Crackdown

This article issues an urgent warning to outdoor sports equipment sellers: the well-known brand 100% SPEEDLAB has initiated rights protection lawsuits, focusing on trademark and design patents for products such as goggles, helmets, and gloves. Sellers are advised to immediately conduct a self-check of their product listings to avoid infringement risks and potential financial losses. Immediate action is crucial to ensure compliance and prevent legal repercussions related to selling potentially infringing outdoor gear.

01/06/2026 Logistics Industry Insights
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Google SEO Tips for Outdoor Gear Stores

Google SEO Tips for Outdoor Gear Stores

This article provides practical SEO strategies for outdoor gear businesses to improve their Google search rankings. These strategies include keyword optimization, high-quality original content creation, external link building, industry news publishing, and excellent user experience. By implementing these methods, businesses can increase their website's visibility in search results and attract more potential customers. Focusing on these key areas will contribute to a stronger online presence and improved organic traffic for outdoor gear retailers.

12/31/2025 Logistics Industry Insights
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Portable Projectors Transform Outdoor Entertainment and Business

Portable Projectors Transform Outdoor Entertainment and Business

This article provides an in-depth analysis of outdoor projectors, market demands, and marketing strategies, while also highlighting key considerations for cross-border e-commerce sellers. When selecting an outdoor projector, factors like brightness, dust and water resistance, and portability are crucial. Successful marketing strategies involve precise targeting, content marketing, and social media promotion. Furthermore, cross-border e-commerce sellers should pay attention to regulatory compliance, logistical considerations, and pricing strategies to ensure smooth business operations. This comprehensive overview aims to equip sellers with the knowledge needed to thrive in this growing market.

01/19/2026 Logistics Industry Insights
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