Guide to Scaling Ecommerce Stores With Facebook Ads

Guide to Scaling Ecommerce Stores With Facebook Ads

This article provides independent website sellers with a practical guide to Facebook Ads, covering key aspects such as budget planning, campaign setup, retargeting strategies, key metrics interpretation, and conversion rate optimization. It aims to help sellers optimize advertising performance, reduce customer acquisition costs, and ultimately achieve sales growth for their independent websites. This guide offers actionable insights to improve ROI and drive more efficient advertising campaigns.

12/30/2025 Logistics Industry Insights
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Descartes Acquires Sellercloud for 11B to Boost Ecommerce Logistics

Descartes Acquires Sellercloud for 11B to Boost Ecommerce Logistics

Descartes acquired Sellercloud for $110 million, addressing gaps in its e-commerce logistics capabilities. This acquisition provides more comprehensive inventory and order management solutions, strengthening Descartes' competitive position in the market. Sellercloud's platform complements Descartes' existing offerings, enabling businesses to streamline their e-commerce operations from order placement to delivery. The integration will likely result in enhanced efficiency and improved customer experience for Descartes' clients.

01/15/2026 Logistics
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DMWH Expands As Material Handling Integrator Boosting Industry Efficiency

DMWH Expands As Material Handling Integrator Boosting Industry Efficiency

DMW&H was formed through the acquisition of W&H Systems by Dearborn Mid-West. The company provides material handling system solutions designed to improve efficiency and reduce costs. Their offerings encompass a wide range of automated systems and integrated solutions to optimize material flow within various industries. DMW&H aims to streamline operations and enhance productivity for its clients through customized and innovative material handling technologies.

01/19/2026 Logistics
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E2open Expands Supply Chain Tech with Logistyx Buy

E2open Expands Supply Chain Tech with Logistyx Buy

E2open acquired Logistyx Technologies for $185 million to strengthen its end-to-end supply chain management capabilities, particularly in global parcel and e-commerce transportation. This acquisition will integrate Logistyx's multi-carrier parcel management solution, enhancing E2open's service offerings and competitiveness. The deal aims to provide more comprehensive and efficient logistics solutions for businesses navigating the complexities of modern supply chains and growing e-commerce demands.

01/21/2026 Logistics
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Aidriven GEO Reshapes Marketing Strategies for Competitive Edge

Aidriven GEO Reshapes Marketing Strategies for Competitive Edge

Traditional SEO faces challenges with the rise of generative AI search. GEO expert Lei Yu proposes a "two core + four-wheel drive" optimization system, emphasizing humanized content and cross-validation to enhance AI trust. Case studies show significant increases in branded search volume and conversion rates, even with invisible direct traffic. GEO has become crucial for brand building and customer acquisition efficiency in the AI era.

01/23/2026 Logistics Industry Insights
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The Road to Internationalization for Domestic Logistics Enterprises Challenges and Strategies

The Road to Internationalization for Domestic Logistics Enterprises Challenges and Strategies

This article discusses the main challenges faced by domestic logistics companies when expanding overseas, including team dynamics, cultural differences, product shortages, inefficiencies, and unclear strategies. These challenges necessitate continuous optimization of internal management and transnational communication, as well as enhanced market research and resource investment to effectively navigate the complexities of the international market.

07/23/2025 Logistics Industry Insights
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Tiktokfueled Backpack Goes Viral Via Influencer Campaigns

Tiktokfueled Backpack Goes Viral Via Influencer Campaigns

Backpack demand is surging on TikTok, with transaction volume skyrocketing by 112.77%. This popular product, featuring exceptional storage capacity and an influencer marketing strategy, successfully attracts young consumers and has become a social media sensation. For brands expanding overseas, collaborating with influencers is a shortcut to quickly penetrate target audiences and achieve efficient product seeding.

12/31/2025 Logistics Industry Insights
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Sushen Supply Chain Expands Crossborder Ecommerce Logistics

Sushen Supply Chain Expands Crossborder Ecommerce Logistics

Shushi Supply Chain Co., Ltd. is a comprehensive service provider focusing on cross-border e-commerce logistics. It offers international express, air freight, sea freight, and overseas warehouse services, collaborating with international logistics giants such as DHL, UPS, and FedEx to ensure compliance and efficiency. Its timeliness stability and customer satisfaction are above the industry average.

09/16/2025 Logistics
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Navigating Fluctuating Tariffs: Strategies and Challenges for Cross-border E-commerce Sellers

Navigating Fluctuating Tariffs: Strategies and Challenges for Cross-border E-commerce Sellers

The frequent changes in the US tariff policy pose numerous challenges for cross-border e-commerce. Sellers need to optimize their logistics strategies by adopting an 'overseas warehouse + local fulfillment' model to enhance logistics efficiency and reduce costs. Additionally, rising compliance requirements compel sellers to improve the accuracy of their declaration information to mitigate customs clearance risks.

06/25/2025 Logistics
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Reasons for FBA Return Label Changes and Solutions

Reasons for FBA Return Label Changes and Solutions

This article explores the main reasons for label changes due to Amazon FBA returns, such as high return rates and damaged packaging. It also provides corresponding solutions, including re-listing products for sale using overseas warehouses and choosing professional service companies to control label change costs. Through these measures, sellers can effectively reduce economic losses caused by returns.

07/16/2025 Logistics
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