Amazon Ads Key Strategies to Optimize New Product Campaigns

Amazon Ads Key Strategies to Optimize New Product Campaigns

It's common for automatic campaigns to generate relevant but underperforming keywords during a new product launch on Amazon. This article advises sellers to remain calm, set a budget plan, and allow sufficient time for the campaign to run. Instead of blindly negating keywords, focus on optimizing the listing. Continuously monitor data and conduct A/B testing to improve ad performance and conversion rates. A strategic approach, patience, and data-driven optimization are key to turning around underperforming automatic campaigns during the crucial launch phase.

12/31/2025 Logistics Industry Insights
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Google Ads Costs Surge Prompting Optimization Strategies

Google Ads Costs Surge Prompting Optimization Strategies

This article delves into five major reasons for the rising Cost-Per-Click (CPC) in Google Ads, including Smart Bidding, ad placement competition, industry competition, declining Quality Score, and imprecise search terms. It proposes corresponding strategies to help advertisers optimize their campaigns and improve their return on investment (ROI). The analysis aims to provide actionable insights for managing CPC effectively and maximizing the performance of Google Ads campaigns in a competitive landscape.

12/29/2025 Logistics Industry Insights
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SF International Opens New Los Angeles Warehouse in US Expansion

SF International Opens New Los Angeles Warehouse in US Expansion

SF International's new Los Angeles warehouse in the Western US is officially operational, marking another milestone in its cross-border logistics strategy. The warehouse boasts a prime location, ample storage space, and enhanced last-mile delivery capabilities, providing efficient and convenient logistics services for cross-border e-commerce businesses. Furthermore, a new warehouse in Delaware, Eastern US, is also set to open soon, creating synergy with the Western US warehouse. This expansion will further assist Chinese enterprises in expanding into the US and global markets.

11/03/2025 Logistics
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JD Logistics Expands in Polands Crossborder Logistics Sector

JD Logistics Expands in Polands Crossborder Logistics Sector

JD Logistics is partnering with Polish retail giant Biedronka to accelerate its expansion in the European market. Facing increasing competition from rivals such as Cainiao and SF Express, the cross-border logistics market is becoming increasingly competitive. In the future, providing faster and more punctual logistics services, improving service quality, and enhancing operational efficiency will be key to success. This collaboration aims to strengthen JD Logistics' position amidst this intense competition and cater to the growing demand for efficient cross-border delivery solutions.

01/07/2026 Logistics
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Tiktok Revives US Livestream Shopping Push

Tiktok Revives US Livestream Shopping Push

TikTok is making another attempt in the US and European markets by partnering with TalkShopLive to launch a live shopping service in the US. This move aims to leverage TalkShopLive's technology and experience to reduce operational risks and quickly build a live shopping system in the US. However, TikTok still faces multiple challenges, including regulatory scrutiny, cultural differences, and market competition. The future of TikTok's live e-commerce in the US market remains uncertain.

01/05/2026 Logistics Industry Insights
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Crossborder Ecommerce Firms Focus on Faster Delivery Times

Crossborder Ecommerce Firms Focus on Faster Delivery Times

Cross-border logistics efficiency is affected by various factors, including logistics methods, transportation distance, and customs clearance efficiency. This article provides an in-depth analysis of the timeliness of different logistics methods and offers strategies to optimize cross-border logistics efficiency. The aim is to help cross-border e-commerce sellers improve customer satisfaction and gain a competitive edge in the market. By understanding and implementing these strategies, businesses can streamline their operations and deliver products to customers faster and more reliably.

01/08/2026 Logistics
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Meta Reveals Four Key Factors for Viral Shortform Videos

Meta Reveals Four Key Factors for Viral Shortform Videos

Meta officially reveals its short video algorithm, highlighting four key elements: originality, appeal, loyalty, and interaction. Avoid PPT-style videos, artificial engagement, engagement bait, and clickbait. Mastering the algorithm can significantly boost video recommendations and help you succeed in short video marketing on Facebook and Instagram. Focus on creating compelling content that resonates with your target audience and encourages genuine interaction to maximize your reach and impact.

01/04/2026 Logistics Industry Insights
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Chinas Solar Exports Boom Amid Global Energy Shift

Chinas Solar Exports Boom Amid Global Energy Shift

China's photovoltaic (PV) exports have surged, with orders exceeding hundreds of millions, and emerging markets are presenting new opportunities. Companies are accelerating their globalization strategies, shifting from exporting products to exporting production capacity, tapping into the new blue ocean of global energy transition. Innovative applications such as PV + energy storage are constantly emerging, helping Chinese PV companies consolidate their international competitive advantages. The rapid growth signifies China's leading role in the global renewable energy landscape and its commitment to driving sustainable development worldwide.

01/15/2026 Logistics Industry Insights
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Cambodia Import Tariffs Guide for Chinese Ecommerce Sellers

Cambodia Import Tariffs Guide for Chinese Ecommerce Sellers

This article analyzes Cambodia's import tariff policies, highlighting the zero-tariff advantages under the China-ASEAN Free Trade Area framework. It reminds sellers to pay attention to compliance risks and recommends consulting professional institutions to develop comprehensive plans. This aims to help Chinese cross-border e-commerce companies successfully enter the Cambodian market. Understanding the nuances of Cambodian regulations and proactively addressing potential compliance issues is crucial for sustainable growth and avoiding penalties. Seeking expert advice can significantly mitigate risks and ensure a smooth market entry process.

01/15/2026 Customs Knowledge
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Amazon Sellers Adopt Peak Season Strategies for Growth

Amazon Sellers Adopt Peak Season Strategies for Growth

This article delves into how Amazon sellers can break through intense market competition and achieve peak season sales surge and profit growth by building efficient traffic pools, optimizing keyword strategies, and applying machine learning algorithms. It also addresses common challenges faced by sellers, such as budget management, intelligent decision-making, and brand planning, and proposes corresponding solutions. The focus is on actionable strategies for improving performance and navigating the complexities of the Amazon marketplace to maximize ROI and establish a strong brand presence.

01/06/2026 Logistics Industry Insights
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