Google Ads Strategy Key to Global Brand Growth

Google Ads Strategy Key to Global Brand Growth

This article provides an in-depth analysis of various Google Ads formats and offers a refined strategy for overseas branding, specifically focusing on premium brand websites. It emphasizes a phase-based approach, recommending different ad types for the pre-, mid-, and post-campaign stages. The strategy is complemented by optimization suggestions for both the product and website, aiming to help businesses achieve efficient Google Ads campaigns and successfully expand into overseas markets. This approach enables businesses to maximize ROI and achieve sustainable growth through strategic advertising.

12/31/2025 Logistics Industry Insights
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Amazon Adjusts Storage Fees Urges Sellers to Adapt

Amazon Adjusts Storage Fees Urges Sellers to Adapt

Amazon's storage policy may undergo significant changes, with paid storage becoming a reality. Sellers facing storage limitations and expansion difficulties are exploring overseas warehouses and AWD solutions. In response to the new policy, sellers should closely monitor policy trends, optimize inventory management, improve IPI scores, effectively utilize overseas warehouses and AWD, refine operations, actively participate in bidding, and diversify their development to meet the challenges. They need to pay close attention to the details of the policy and adjust their strategies accordingly to maintain profitability and competitiveness.

12/30/2025 Warehousing
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SHEIN Expands Free Warehousing to US and Europe for Black Friday Sales

SHEIN Expands Free Warehousing to US and Europe for Black Friday Sales

SHEIN announced free access to its US and European warehouses, aiming to help sellers in the fully managed model reduce overseas warehousing costs and improve logistics efficiency, especially for the Black Friday shopping season. This move will shorten delivery times, enhance user experience, and provide sellers with a more convenient and efficient platform for overseas market expansion. With a significant increase in SHEIN platform users, sellers should seize the opportunity to capture market dividends. This offers a competitive advantage in the rapidly growing cross-border e-commerce landscape.

12/30/2025 Logistics
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Ebay Buyers Face Customs Hurdles in Global Shopping

Ebay Buyers Face Customs Hurdles in Global Shopping

This article provides a detailed guide to avoid common pitfalls in eBay overseas shopping customs clearance. It emphasizes that you don't need to rely on sellers for customs information and suggests checking official channels or contacting customer service. It delves into the customs clearance process, offering strategies for customs declaration documents, destination country policies, and logistics channel selection to reduce the risk of goods being detained. It also reminds you to pay attention to customs clearance time and actively cooperate with customs to help you enjoy worry-free overseas shopping.

01/04/2026 Customs Knowledge
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Secure LCL Shipping for Camphor to Callao Peru

Secure LCL Shipping for Camphor to Callao Peru

This paper focuses on the LCL (Less than Container Load) sea freight export of Class 4.1 dangerous goods, specifically camphor, to Callao, South America. It details aspects such as shipping schedules, operational procedures, booking information, warehouse entry process, customs declaration requirements, and bill of lading confirmation. The aim is to provide customers with a one-stop solution, ensuring the safe, compliant, efficient, and convenient delivery of goods to their destination.

08/07/2024 Logistics Encyclopedia
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Beijing Streamlines Air Cargo Customs Clearance for Exports

Beijing Streamlines Air Cargo Customs Clearance for Exports

This article provides a detailed analysis of the various business processes following the declaration of air freight export customs clearance in Beijing, including release, inspection, amendment, return to warehouse, document issuance, and post-clearance modification. It offers operational guidelines for both paper-based and paperless declarations to help you efficiently complete export customs clearance. The guide covers key aspects ensuring smooth and compliant export operations through Beijing airport.

09/26/2025 Customs Knowledge
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WCO Boosts Zambia Revenue Authority with Data Analytics

WCO Boosts Zambia Revenue Authority with Data Analytics

The World Customs Organization (WCO) conducted a data analysis workshop for the Zambia Revenue Authority (ZRA) to enhance its data analysis capabilities and build a data-driven organization. The workshop covered data governance, data quality, data warehouse optimization, and hands-on Python exercises. Successful experiences from Uganda and Tanzania were also shared. The WCO will continue to support its members in building data analysis capacity to jointly address global trade challenges.

01/05/2026 Customs Knowledge
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Logistics Key to Boosting Crossborder Ecommerce Sales

Logistics Key to Boosting Crossborder Ecommerce Sales

This paper delves into how cross-border e-commerce can improve logistics efficiency by optimizing warehousing and transportation. It offers differentiated strategic advice for SMEs and large enterprises from perspectives like spatial layout, inventory management, technology application, transportation mode selection, logistics network construction, and customs clearance efficiency improvement. This aims to help businesses stand out in the fierce market competition by significantly improving delivery times and optimizing warehouse operations.

01/05/2026 Logistics
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Ozon JD Logistics Boost Russian Crossborder Ecommerce

Ozon JD Logistics Boost Russian Crossborder Ecommerce

Ozon has partnered with JD Logistics to launch a pre-positioned warehouse delivery model and has opened a fulfillment center in Dongguan, significantly reducing cross-border logistics time to within 14 days. Ozon also plans to expand the number of pick-up points to improve logistics convenience. These initiatives aim to enhance user experience, expand market share, and bring new development opportunities for cross-border e-commerce sellers.

01/07/2026 Logistics
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