Guide to Optimizing OZON Advertising Campaigns

Guide to Optimizing OZON Advertising Campaigns

This article deeply analyzes three advertising models on the OZON platform: Template Ads, Search Promotion, and Brand Shelf. It details their principles, setup methods, and applicable scenarios, while also providing optimization techniques. Addressing current issues within the OZON advertising system, the article advises sellers to maintain a rational perspective and engage in refined operations. It suggests focusing more on product quality and service to achieve better sales performance.

01/05/2026 Logistics Encyclopedia
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Liverpool Port Unveils New Global Shipping Strategy for NW England

Liverpool Port Unveils New Global Shipping Strategy for NW England

The Port of Liverpool, a crucial comprehensive hub port in Northwest England, plays a vital role in global trade through its strategic location, extensive shipping network, efficient customs clearance, and comprehensive logistics services. This analysis delves into the Port of Liverpool's operational data, route layout, customs clearance procedures, logistics system, fee structure, and partner shipping companies. It aims to provide import and export businesses with a comprehensive operational guide.

01/05/2026 Port Encyclopedia
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Tiktok Shop Opens US Market for Amazon Sellers

Tiktok Shop Opens US Market for Amazon Sellers

TikTok Shop US is now open for registration, presenting a new growth opportunity for Amazon sellers. Initially, it adopts an invitation-only system with relatively high entry requirements. Sellers are advised to closely monitor policy changes, prepare proactively, and enhance their capabilities to secure future entry opportunities. Focus on building a solid foundation and be ready to capitalize on the potential of TikTok Shop in the US market.

01/05/2026 Logistics Industry Insights
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WCO Conference Global Customs Push for Green Trade Barriers

WCO Conference Global Customs Push for Green Trade Barriers

The World Customs Organization (WCO) Green Customs Global Conference highlighted customs' crucial role in environmental protection. Through strategic upgrades, round table discussions, and technological innovations, the conference explored topics such as the circular economy, cross-border waste management, and the greening of the Harmonized System (HS). The aim was to promote green trade, enhance regulatory efficiency, strengthen international cooperation, and collectively address environmental challenges, building a global green barrier.

01/05/2026 Customs Knowledge
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KOL Outreach Boosts SEO for Independent Ecommerce Stores

KOL Outreach Boosts SEO for Independent Ecommerce Stores

This article outlines a four-step approach to building a sustainable organic traffic growth system for independent websites, leveraging the power of KOLs. The steps include keyword research, on-page SEO optimization, blogger outreach for backlinks, and traffic ranking analysis. By strategically collaborating with KOLs and implementing these SEO techniques, businesses can achieve low-cost, high-return marketing results and drive significant organic traffic to their independent websites.

12/31/2025 Logistics Industry Insights
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Amazon Sellers Hit by Checkout Outage Sales Drop

Amazon Sellers Hit by Checkout Outage Sales Drop

Amazon recently experienced a system outage, causing a sharp drop in sales for many sellers and preventing over 12,000 users from placing orders. This article analyzes the causes and potential risks of the incident, and provides cross-border sellers with self-rescue suggestions, including diversifying sales channels, refining operations, and implementing risk warning and response mechanisms. The aim is to help sellers maintain their position in the face of market challenges.

12/29/2025 Logistics Industry Insights
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Overstock Expands Ecommerce Opportunities for Sellers

Overstock Expands Ecommerce Opportunities for Sellers

This article provides an in-depth analysis of the Overstock e-commerce platform's advantages and potential, revealing its high-quality traffic, premium customer base, and mature service system through data analysis. Furthermore, it proposes refined onboarding and operational strategies for domestic sellers, covering aspects such as product selection, pricing, logistics, and payment collection. The aim is to assist sellers in seizing Overstock's market opportunities and achieving business growth.

12/30/2025 Logistics Industry Insights
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Amazon Advertisers Optimize Bids for Higher Profits

Amazon Advertisers Optimize Bids for Higher Profits

This article delves into the challenges and misconceptions of Amazon advertising bidding. It exposes the 'gentle trap' of system-recommended bids and introduces scientific and reasonable bidding strategies. These include using reverse calculation to determine the maximum CPC, developing bidding strategies for different scenarios, and continuously monitoring and optimizing advertising data. The aim is to help sellers break through the system's ambiguity, achieve precise targeting, and maximize profitability.

01/15/2026 Logistics Industry Insights
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Bigseller Expands Ecommerce Tools for Southeast Asian Smes

Bigseller Expands Ecommerce Tools for Southeast Asian Smes

BigSeller, a subsidiary of Dianxiaomi, is a multi-platform sales management SaaS system tailored for Southeast Asian e-commerce sellers. It offers a one-stop solution for product management, order processing, inventory management, and data analytics. With its localized services, free version, and strong user recognition, BigSeller has become a preferred tool for Southeast Asian e-commerce sellers. It helps them improve operational efficiency and boost sales performance.

01/15/2026 Logistics Encyclopedia
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Gambia Customs Modernizes with Wcos Reform Initiative

Gambia Customs Modernizes with Wcos Reform Initiative

The World Customs Organization (WCO), through the WACAM project, supports the Gambia Revenue Authority (GRA) in implementing a competency-based modern Human Resource Management (HRM) system. This project aims to enhance talent selection, development, and motivation mechanisms within Gambian Customs, thereby improving its efficiency and competitiveness, and injecting new impetus into Gambia's economic development. The project team has finalized key HRM tools and received training in communication and change management.

01/07/2026 Customs Knowledge
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