OZON Helps Chinese Sellers Enter Russias Growing Ecommerce Sector

OZON Helps Chinese Sellers Enter Russias Growing Ecommerce Sector

OZON, a leading Russian e-commerce platform, is empowering Chinese sellers to tap into the Russian market. By optimizing logistics, finance, merchant recruitment, and operational services, OZON is building a bridge connecting Sino-Russian trade. Chinese sellers should seize this opportunity and enhance their operational capabilities to achieve growth on the OZON platform. Success hinges on understanding the Russian consumer and adapting strategies accordingly. This presents a significant opportunity for expansion and increased market share.

01/04/2026 Logistics Industry Insights
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Ozon Revises Seller Pricing with New Cost Controls

Ozon Revises Seller Pricing with New Cost Controls

Ozon platform updated seller offer terms, introducing order cancellation express service fee deductions, but waiving "last mile" fees in specific cases. Sellers need to prioritize order management, optimize logistics, and strengthen communication. Actively adjusting business strategies is crucial to cope with increased costs and achieve sustainable development. This includes carefully monitoring order fulfillment, exploring alternative shipping options, and proactively addressing customer inquiries to minimize cancellations and maximize efficiency within the updated Ozon framework.

11/03/2025 Logistics
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OZON Enhances Warehouse Efficiency with Optimized Inventory Transfers

OZON Enhances Warehouse Efficiency with Optimized Inventory Transfers

This article details how OZON sellers can reduce logistics costs by utilizing a multi-warehouse strategy. It provides a practical guide on efficiently transferring existing products from old warehouses to new ones. Through clear step-by-step instructions and important reminders, this guide helps sellers master inventory management techniques and improve store profitability. It focuses on practical application and provides actionable insights for optimizing OZON operations and managing inventory effectively to lower expenses and increase revenue.

01/04/2026 Warehousing
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Ozon Removes Products Quietly As Sellers Adjust Strategy

Ozon Removes Products Quietly As Sellers Adjust Strategy

OZON's new policy automatically hides products with no sales, add-to-cart actions, or favorites within 180 days, aiming to improve product quality and user experience. Sellers should focus on product pricing, image quality, descriptions, and attributes to avoid being 'invisibly removed'. Appeals are possible for misjudged products. Re-listing requires optimizing product information to prevent recurrence. This platform adjustment presents both challenges and opportunities for new sellers, necessitating continuous improvement in operational capabilities.

01/04/2026 Logistics
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Ozon Updates Seller Ratings to Adjust Traffic Distribution

Ozon Updates Seller Ratings to Adjust Traffic Distribution

OZON's introduction of a store rating feature signals an upcoming shift in its traffic allocation mechanism. Sellers need to pay attention to metrics such as product ratings and order fulfillment to improve their operational capabilities and adapt to platform changes. Refined operations are the future trend, and continuous learning and optimization are key to success on the OZON platform.

01/04/2026 Logistics Industry Insights
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Guide to Expanding Ecommerce Sales on Russias Ozon

Guide to Expanding Ecommerce Sales on Russias Ozon

This article provides an in-depth analysis of the Russian e-commerce platform OZON, highlighting its significant potential as the fourth largest e-commerce market in Europe. It details OZON's platform features, advantages of joining, cost-profit analysis, pricing strategies, and shipping methods. This comprehensive guide aims to assist Chinese sellers interested in entering the Russian market, helping them seize opportunities and profit from OZON. It offers practical insights for navigating the platform and maximizing success in the Russian e-commerce landscape.

01/07/2026 Logistics Encyclopedia
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Ozon Retailers Adopt New Strategies to Lift Sales

Ozon Retailers Adopt New Strategies to Lift Sales

This article delves into strategies for boosting sales on the OZON platform, focusing on three key areas: handling after-sales issues, managing buyer expectations, and optimizing advertising campaigns. It provides practical and actionable advice for sellers, aiming to help them overcome sales bottlenecks and achieve stable sales growth. The article offers insights into effective communication, efficient problem-solving, and targeted advertising techniques to improve overall performance and maximize conversion rates on the OZON marketplace.

01/06/2026 Logistics Industry Insights
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China Sellers Expand into Russias Ecommerce Via Ozon

China Sellers Expand into Russias Ecommerce Via Ozon

This article provides a detailed introduction to the advantages and onboarding process of the Russian e-commerce platform OZON. As a leading e-commerce platform in Russia, OZON offers significant market opportunities for Chinese sellers. The article offers a comprehensive analysis of market potential, platform advantages, and the onboarding process. It provides practical guidance for sellers interested in entering the Russian market, covering key aspects to consider for successful expansion.

01/05/2026 Logistics Encyclopedia
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Ozon Delays Seller Account Migration Amid Operational Focus

Ozon Delays Seller Account Migration Amid Operational Focus

Attention OZON sellers! Due to numerous issues with account migration, OZON has temporarily suspended the process and extended the free migration period to July 1st. Sellers are advised not to rush the migration. Wait for further instructions from the platform, focus on managing your existing stores, and prepare for the future migration. We will continue to monitor the situation and provide detailed operational guidelines. This pause aims to ensure a smoother transition and address current problems before proceeding with the account migration process.

01/05/2026 Logistics
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Ozon Tightens Seller Rules to Improve Marketplace Performance

Ozon Tightens Seller Rules to Improve Marketplace Performance

OZON has updated its platform rules, optimizing return settings. Sellers can now customize return addresses, not limited to Russia. Product listing rules have also been adjusted, with only one product type allowed per SKU. Sellers are advised to manually select the correct product type before May 2nd to avoid random system assignment affecting traffic. This update aims to standardize operations, improve the buyer's shopping experience, and support the development of high-quality sellers on the platform.

01/05/2026 Logistics
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