Ozon Expands Free Pickup Points to Boost Ecommerce Growth

Ozon Expands Free Pickup Points to Boost Ecommerce Growth

Ozon launches a program offering free transfer of "prime location" pickup points, aiming to retain valuable locations and simplify the exit process for original owners. The initial locations are in cities like Moscow and Yekaterinburg, with new owners not required to pay a deposit. While franchise enthusiasm has cooled slightly, the total number of pickup points continues to grow, indicating a promising future for community e-commerce. This presents a low-cost opportunity for aspiring e-commerce entrepreneurs to enter the market.

02/03/2026 Logistics
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Ozon Taps VK Data to Boost Russian Ecommerce Growth

Ozon Taps VK Data to Boost Russian Ecommerce Growth

Cross-border e-commerce columnist Lao Xu shares his unique insights on Ozon operations, emphasizing the importance of VK product selection. He also shares his thoughts on operations and investment. He believes that by analyzing VK user behavior, sellers can more accurately grasp the needs of the Russian market, helping them successfully tap into its potential. This approach allows for more targeted product selection and marketing strategies, leading to increased sales and profitability on the Ozon platform.

02/03/2026 Logistics Industry Insights
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Ozon Payment Cycles and Thresholds A Guide for Sellers

Ozon Payment Cycles and Thresholds A Guide for Sellers

This article provides an in-depth analysis of OZON's payment mechanism, detailing the order settlement process, payment cycles and thresholds, diverse payment options, and exchange rate calculations. Through case studies and risk warnings, it aims to help cross-border e-commerce sellers efficiently and safely repatriate funds, improve capital utilization, and succeed in the OZON marketplace. It covers key aspects like understanding settlement schedules, navigating payment methods, and mitigating potential risks associated with currency conversion and platform policies, enabling sellers to optimize their financial operations on OZON.

01/04/2026 International Settlement
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Guide to Boosting Ecommerce Sales in Russias Ozon Market

Guide to Boosting Ecommerce Sales in Russias Ozon Market

This article addresses common issues faced by OZON sellers when listing and modifying products, providing detailed solutions and practical tips. It covers aspects such as category selection, review time, title optimization, spreadsheet merging, size limitations, logistics options, buyer communication, bulk copying, and warehouse inventory transfer. The aim is to help sellers get started quickly, avoid pitfalls, improve operational efficiency, and achieve sales growth on the OZON platform.

12/29/2025 Logistics Encyclopedia
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Russian Ecommerce Firms Wildberries Ozon Enter Global Top 10

Russian Ecommerce Firms Wildberries Ozon Enter Global Top 10

Russian e-commerce platforms Wildberries and Ozon rank among the top ten most visited globally, indicating the significant potential of the Russian e-commerce market. Wildberries is entering the Chinese market, while Ozon is taking various measures to promote growth, creating new opportunities for Chinese sellers. Understanding the characteristics of the Russian market, optimizing products, and providing high-quality service are key to success. This presents a valuable avenue for expansion and increased sales for businesses willing to adapt to the local nuances.

12/29/2025 Logistics Industry Insights
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Ozon Introduces Shipping Cost Calculator for Seller Profit Growth

Ozon Introduces Shipping Cost Calculator for Seller Profit Growth

OZON has officially launched a pricing calculator to help sellers accurately calculate shipping costs and optimize product pricing. By selecting the product category, entering dimensions and weight, and choosing the shipping region, sellers can obtain a detailed list of logistics providers, prices, and delivery times. Sellers should estimate product weight and dimensions based on product selection, filter for cost-effective logistics solutions, create warehouses reasonably, and pay attention to market changes to dynamically adjust pricing, thereby maximizing profits.

12/29/2025 Logistics
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Ozon Posts 630 Profit Surge Amid Russias Ecommerce Boom

Ozon Posts 630 Profit Surge Amid Russias Ecommerce Boom

Russian e-commerce giant Ozon achieved a remarkable turnaround amidst global e-commerce downturn, with profits surging 6.3 times and GMV growth reaching 64%. Their success lies in building a vibrant seller ecosystem, enhancing user repurchase rates, and capitalizing on rapid market growth. However, logistics efficiency and localized operations remain challenges. Chinese sellers should closely monitor market dynamics and adjust strategies accordingly to stand out in the Russian e-commerce market.

01/26/2026 Logistics Industry Insights
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Ozon Opens Russian Customs Hub to Expand Crossborder Ecommerce

Ozon Opens Russian Customs Hub to Expand Crossborder Ecommerce

Ozon has established its first customs and logistics center in Russia, significantly improving cross-border e-commerce efficiency and reducing operating costs through streamlined processes, optimized supply chains, and technological innovation. This move is expected to attract more international sellers and buyers, further developing the Russian cross-border e-commerce market and solidifying Ozon's leading position within it. The center aims to facilitate faster and smoother transactions, making the Russian market more accessible for global businesses.

01/26/2026 Logistics
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Ozon Emerges As Key Platform for Russias Ecommerce Growth

Ozon Emerges As Key Platform for Russias Ecommerce Growth

Ozon is a leading e-commerce platform in Russia, holding a dominant market share. Joining Ozon requires no annual fees or security deposits, and it offers convenient cross-border logistics and multilingual customer service. A large number of Chinese sellers have already joined, making it an ideal choice for expanding into the Russian market. Seize the opportunity to tap into the blue ocean of Russian e-commerce.

01/26/2026 Logistics Industry Insights
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Ozon Taps Rising Demand for Electric Blankets in Russia

Ozon Taps Rising Demand for Electric Blankets in Russia

Electric blankets on the Ozon platform hold significant potential in the Russian market, particularly appealing to families. Sellers should focus on precise targeting, emphasizing safety, comfort, and durability. Implementing localized marketing strategies is crucial to capitalize on market opportunities. Given the cold climate and demand for affordable heating solutions, electric blankets present a promising product category for cross-border e-commerce on Ozon in Russia. Success hinges on understanding local preferences and adapting product offerings accordingly.

01/26/2026 Logistics Industry Insights
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