Petsmart Regains Dominance in North American Pet Market

Petsmart Regains Dominance in North American Pet Market

PetSmart successfully transformed from a pet supplies retailer into a comprehensive service giant. Their strategy involves expanding services beyond retail, creating immersive experiences for pet owners, implementing an omnichannel approach for seamless shopping, and integrating social values into their brand. This multifaceted approach allowed them to adapt to the evolving pet economy and cater to the changing needs of pet parents, leading to significant growth and market leadership. They've effectively repositioned themselves as a trusted partner in pet care, not just a provider of products.

01/19/2026 Logistics Industry Insights
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Amazon Sellers Face Rising Threat of Product Hijacking

Amazon Sellers Face Rising Threat of Product Hijacking

This article delves into the issue of FBA hijacking on Amazon, analyzing its negative impact on cross-border e-commerce sellers. It provides a range of practical strategies to combat hijacking, including communication and warnings, listing modifications, reporting infringement, and trademark registration. Furthermore, it emphasizes the importance of preventative measures, suggesting sellers mitigate the risk of hijacking by creating unique products, applying for patents, and regularly checking their listings. These strategies aim to protect their brand and e-commerce interests on the Amazon platform.

01/23/2026 Logistics Encyclopedia
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Google Ads Boost Crossborder Ecommerce Growth

Google Ads Boost Crossborder Ecommerce Growth

This article provides an in-depth analysis of Google Ads' principles, value, and optimization strategies. It offers practical guidance for cross-border e-commerce sellers looking to leverage Google Ads to enhance brand visibility, precisely target customers, and achieve performance growth in the global market. By mastering these strategies, cross-border e-commerce sellers can stand out in a highly competitive landscape. The article details key elements for successful Google Ads campaigns tailored for international markets, empowering sellers to maximize ROI and drive conversions.

01/23/2026 Logistics Encyclopedia
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Red Books Zerocost Strategy Boosts Daily Sales to 30K

Red Books Zerocost Strategy Boosts Daily Sales to 30K

A low-cost Xiaohongshu marketing strategy is gaining attention. Businesses are leveraging AI to generate local life content and deploying a multi-account matrix publishing approach, achieving zero-cost, precise traffic acquisition and exceeding 30,000 RMB in daily sales. This strategy effectively utilizes the Xiaohongshu platform's algorithm and user demands, offering a novel marketing approach for small and medium-sized businesses. By automating content creation and maximizing reach, it provides a scalable and cost-effective solution for driving sales and brand awareness within the local market.

01/23/2026 Logistics Industry Insights
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Russian Ecommerce Tax Reform Challenges Chinese Sellers

Russian Ecommerce Tax Reform Challenges Chinese Sellers

Russia's cross-border e-commerce tax reform will be gradually implemented from 2027, abolishing tax exemptions for low-value parcels, which will impact Chinese sellers. The new regulations will force business model iterations and promote the market towards standardization and branding. Chinese sellers need to strengthen brand building, localization operations, and compliance capabilities to gain a competitive advantage in the post-tax-exemption era. This includes adapting to the new tax environment and focusing on providing value beyond just low prices to attract and retain Russian consumers.

01/26/2026 Logistics Industry Insights
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Independent Ecommerce Sites Boost Growth with Owned Traffic

Independent Ecommerce Sites Boost Growth with Owned Traffic

Independent e-commerce platforms have become a crucial choice for cross-border sellers seeking to control their own traffic and build a brand moat. This article delves into the advantages, operational models, technology selection, traffic acquisition, conversion rate optimization, data asset management, and supply chain management aspects of independent platforms. It provides decision-making guidance for different types of sellers, aiming to help them succeed in the independent e-commerce landscape. Mastering these elements is essential for establishing a sustainable and profitable online business.

01/26/2026 Logistics Industry Insights
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Fedex Launches Ecommerce Support for Small Businesses

Fedex Launches Ecommerce Support for Small Businesses

FedEx launched FedEx Fulfillment to help SMEs in e-commerce break free from reliance on Amazon. It offers customized logistics solutions to enhance brand image and expand sales channels. Compared to Amazon, FedEx boasts professional logistics experience, an independent third-party position, and flexible customization. SMEs should seize this opportunity to explore suitable logistics solutions and embrace new possibilities. This service aims to empower smaller online businesses with greater control over their supply chain and customer experience, offering an alternative to Amazon's fulfillment services.

01/28/2026 Logistics Industry Insights
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Youtube Shopping Launches in Philippines Boosting SE Asia Ecommerce

Youtube Shopping Launches in Philippines Boosting SE Asia Ecommerce

YouTube Shopping has officially launched in the Philippines, deepening its partnership with Shopee to cover six Southeast Asian countries. This reconstructs the 'content-to-consumption' link, bringing multiple values to consumers, creators, and brands. Creators can monetize through product tagging and brand collaborations, while brands can precisely reach their target audience. The Southeast Asian video commerce market possesses significant potential and is reshaping the regional retail landscape. This move aims to capitalize on the growing trend of online shopping through video content in the region.

01/27/2026 Logistics Industry Insights
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Amazon Launches Lowprice Strategy to Rival Temu and Shein

Amazon Launches Lowprice Strategy to Rival Temu and Shein

Amazon launched a low-price platform called "Haul" to compete with Temu and Shein. This presents both opportunities and challenges for small and medium-sized cross-border sellers. It offers increased exposure for low-priced products but may also intensify price competition, impacting private label brands and dropshipping models. Sellers need to closely monitor Haul's developments, adjust their strategies, and focus on improving product quality and brand value to remain competitive in this evolving landscape. This requires a shift towards differentiation beyond just price.

01/27/2026 Logistics Industry Insights
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Marketers Shift Focus to Upperfunnel Metrics for Longterm Growth

Marketers Shift Focus to Upperfunnel Metrics for Longterm Growth

Upper-funnel traffic is crucial for long-term brand growth. This article proposes a four-tier metric system to quantify its value and provides experimental methods to verify its effectiveness. Understanding the impact of upper-funnel activities is key to building a sustainable conversion system that ensures a long-term supply of potential customers. The framework aims to provide a more comprehensive understanding of the return on ad spend (ROAS) associated with these often-overlooked marketing efforts, ultimately contributing to more informed and strategic decision-making.

01/27/2026 Logistics Industry Insights
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