Amazon Ads Shift Focus from Keywords to Precision Targeting

Amazon Ads Shift Focus from Keywords to Precision Targeting

Avoid the 'keyword dumping' pitfall in Amazon Advertising. Instead, implement meticulous management by controlling keyword volume and grouping them for targeted optimization. Leverage negative keywords to refine your campaigns and eliminate irrelevant traffic. This strategic approach enhances ad efficiency and maximizes return on investment (ROI). Prioritize quality over quantity in your keyword selection and actively monitor performance to ensure optimal campaign performance and achieve desired advertising goals.

01/04/2026 Logistics Encyclopedia
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Air Vs Sea Freight Comparing Cost Speed and Capacity

Air Vs Sea Freight Comparing Cost Speed and Capacity

This article provides an in-depth comparison of international air and sea freight, examining differences in speed, cost, capacity, scope, security, and procedures. It offers a selection guide to help you make informed decisions between the two based on cargo characteristics, volume, destination, and budget. The guide aims to optimize your international logistics solutions by choosing the most suitable transportation method for your specific needs.

01/19/2026 Logistics Encyclopedia
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US Imports Hit Record High in March Straining Supply Chains

US Imports Hit Record High in March Straining Supply Chains

A Panjiva report indicates that US imports reached a record high in March, with significant year-over-year growth in both total cargo and container volume. This reflects a recovering US economy and strong consumer demand, but also exacerbates supply chain pressure, potentially leading to port congestion and increased transportation costs. Businesses and governments need to proactively respond by optimizing supply chain management and improving logistics efficiency.

01/19/2026 Logistics
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SF Express Shipping Costs for Large Packages Explained

SF Express Shipping Costs for Large Packages Explained

This article provides a detailed analysis of SF Express's pricing standards for large item shipments. It covers factors influencing costs, such as weight, volume, distance, and service type, along with methods for calculating actual and volumetric weight. It also highlights potential non-volumetric billing scenarios and briefly outlines the shipping process. The aim is to assist users in better estimating costs and optimizing their logistics solutions.

01/19/2026 Logistics Encyclopedia
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Shipping Industry Focuses on Optimizing Container Loads

Shipping Industry Focuses on Optimizing Container Loads

This paper delves into the spatial and weight constraints of container loading, offering practical techniques to maximize container space and effective measures to avoid overweight risks. It emphasizes the balance between weight and volume, helping foreign trade companies optimize transportation plans, reduce costs, and improve efficiency. The study provides insights into efficient container loading strategies considering both weight and space limitations, ultimately aiming to enhance logistics performance.

01/20/2026 Logistics Encyclopedia
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North American Rail Freight Gains Carloads but Loses Intermodal Traffic

North American Rail Freight Gains Carloads but Loses Intermodal Traffic

Recent data reveals a mixed picture for the US rail freight market. Carload traffic shows a slight increase, but performance varies across commodity groups. Intermodal volume, however, has declined. Year-to-date figures indicate overall growth, but the industry faces challenges including economic downturn and increased competition. Rail companies need to actively transform and upgrade their operations to navigate these headwinds and maintain competitiveness.

01/21/2026 Logistics
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Fedex USPS Partnership at Risk As Air Volumes Decline

Fedex USPS Partnership at Risk As Air Volumes Decline

The contract between FedEx and USPS is nearing expiration, and both parties are negotiating renewal terms. FedEx faces revenue pressure due to USPS's reduced air transportation volume and is actively seeking to improve operational efficiency and expand into new businesses. Industry experts believe that both sides need to find a balance between strategic goals and market realities. The future cooperation model will impact the logistics industry landscape.

01/21/2026 Logistics Industry Insights
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US Rail Freight Rises Slightly As Intermodal Gains Amid Fuel Costs

US Rail Freight Rises Slightly As Intermodal Gains Amid Fuel Costs

According to the Association of American Railroads, U.S. rail freight traffic experienced a slight increase in the week ending September 10th. Intermodal demand continues to grow, benefiting from rising fuel costs. Freight volume varied across different commodity categories, reflecting economic restructuring. Railroad companies need to increase infrastructure investment, optimize capacity allocation, strengthen talent development, and enhance technological innovation to address challenges, seize opportunities, and achieve sustainable development.

01/22/2026 Logistics
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Uber Freight Expands Managed Transport Services in Europe

Uber Freight Expands Managed Transport Services in Europe

Uber Freight's European operations are experiencing rapid growth, with freight volume exceeding €200 million and projected to reach €2 billion by 2028. This success is attributed to globalization, technology, and service offerings, including outsourcing solutions. Uber Freight empowers clients to improve efficiency and achieve sustainable development goals within their supply chains. They offer managed transportation solutions to streamline operations and optimize freight movements across Europe.

01/21/2026 Logistics Industry Insights
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Rotterdam Port Cargo Dips As Europes Trade Competitiveness Wanes

Rotterdam Port Cargo Dips As Europes Trade Competitiveness Wanes

In the first half of 2025, cargo volume at the Port of Rotterdam decreased by 4.1%, with significant declines in both dry bulk and liquid bulk shipments. Although there was a slight increase in bulk throughput and a 2.7% growth in container transport, overall competitiveness remains under severe pressure. The port authority expressed concerns about low investment levels, highlighting the importance of revitalizing trade vitality for the future.

07/24/2025 Logistics
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