Generative AI Reshapes SEO and Geotargeting Strategies

Generative AI Reshapes SEO and Geotargeting Strategies

With the advancement of AI technology, GEO (Generative Engine Optimization) is emerging as a new focus for brand digital marketing. GEO and SEO are not replacements for each other, but rather complementary and extensions. Brands need to start from content strategy, technical optimization, APP promotion, and performance evaluation to build an SEO+GEO dual-engine driven optimization strategy to embrace the era of generative search. This involves optimizing content for AI-powered search results and leveraging AI to enhance traditional SEO efforts.

02/05/2026 Logistics Industry Insights
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Global Shippers Optimize Costs with Volume Weight Billing

Global Shippers Optimize Costs with Volume Weight Billing

International express shipping for lightweight cargo typically charges based on the greater of the volumetric weight and actual weight. This article discusses the method of calculating volumetric weight and strategies for controlling costs, including packaging optimization, logistics channel selection, utilizing consolidation services, and supply chain optimization.

08/04/2025 Logistics Encyclopedia
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US Small Businesses Face Bankruptcy Amid Rising Tariffs

US Small Businesses Face Bankruptcy Amid Rising Tariffs

US small and medium-sized enterprise importers are facing a survival crisis due to tariffs. Surveys show that high tariffs severely impact corporate profitability, even leading to bankruptcy. While companies attempt to shift sourcing locations, the effect is limited, and policy uncertainty further exacerbates the situation. There are no winners in a tariff war; open cooperation is the path to mutual benefit and win-win outcomes. The impact is particularly pronounced on smaller businesses lacking the resources to absorb the increased costs or navigate complex supply chain adjustments.

11/03/2025 Logistics Industry Insights
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The Future of State-owned Shipping Enterprises: Paths to Resolve Challenges and Transform

The Future of State-owned Shipping Enterprises: Paths to Resolve Challenges and Transform

In recent years, state-owned shipping enterprises have faced multiple challenges such as delisting and restructuring, making their transformation a focal point of industry concern. During the planned economy era, these enterprises served national transportation tasks, but in the face of intense market competition, their systems and strategies require urgent reform. By clarifying their mission and reducing operational costs, state-owned shipping enterprises can redefine their positioning and focus on the transportation of strategic materials needed by the country, thus finding a new path for survival amid fierce international shipping competition.

07/21/2025 Logistics Industry Insights
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The Changing Landscape of Air Travel Through the Arctic Route

The Changing Landscape of Air Travel Through the Arctic Route

The Arctic Route refers to the airways that fly over the North Pole or the Arctic Circle, connecting Asia, Europe, and Africa. Due to the Earth's spherical shape, this route offers the shortest flight path. Flights from China to North America via the Arctic significantly reduce travel distance and time, decrease fuel consumption and emissions, and enhance passenger experience. Flights are required to obtain overflight permits from Russia and Canada. In recent years, an increasing number of airlines have launched services on this route, indicating its rising importance.

07/28/2025 Logistics Encyclopedia
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Amazon Sellers Adapt to Californias Stricter Compliance Rules

Amazon Sellers Adapt to Californias Stricter Compliance Rules

Amazon is tightening compliance policies, restricting the sale of certain electrical appliances not registered in MAEDbS in California. Sellers need to pay attention to patent infringement risks, promptly register with MAEDbS, and closely monitor platform policy changes. Compliance operation is a growing trend in cross-border e-commerce, and refined operation is the inevitable path forward. Sellers should actively respond to ensure products meet California market access requirements to maintain a competitive edge. This includes understanding and adhering to new regulations and staying informed about Amazon's evolving policies.

01/05/2026 Logistics Industry Insights
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Amazon Success Relies More on Skills Than Credentials

Amazon Success Relies More on Skills Than Credentials

This article debunks the myth that a degree and English proficiency are prerequisites for Amazon operations, emphasizing the importance of practical skills and business acumen. It details essential skills such as product selection, business thinking, data analysis, and resource integration, providing a progressive path from imitation to independent thinking. Even with limited English proficiency, success in Amazon operations is achievable through leveraging tools and platform support. The focus is on building core competencies to thrive in the competitive cross-border e-commerce landscape, regardless of formal education or language skills.

12/30/2025 Logistics Industry Insights
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Global Aviation Nears Full Recovery Five Years Postpandemic

Global Aviation Nears Full Recovery Five Years Postpandemic

This paper analyzes the impact of the COVID-19 pandemic on global air transportation capacity from a data analyst's perspective, projecting the path to recovery. By analyzing flight schedule data from OAG, it reveals the drastic decline in air transport capacity during the pandemic and the slow, winding recovery. The analysis highlights the critical role of data-driven approaches in the transformation of the aviation industry. It also anticipates a future landscape where challenges and opportunities coexist, emphasizing the need for adaptability and data-informed decision-making for sustainable growth and resilience.

01/07/2026 Logistics Industry Insights
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US Dockworkers Employers Negotiate to Prevent Automation Strike

US Dockworkers Employers Negotiate to Prevent Automation Strike

The International Longshoremen's Association (ILA) and the United States Maritime Alliance (USMX) have resumed labor negotiations to avert a potential strike stemming from disputes over automation. Automation is crucial for improving efficiency but poses a threat to worker employment. Both parties need to find a balance that meets the demands of port development while safeguarding worker interests. A resolution is needed to avoid significant disruptions to the supply chain and the broader economy. The negotiations aim to find a mutually acceptable path forward regarding the implementation of automation technologies.

01/18/2026 Logistics
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Florasis Expands to Department Stores in Longterm Growth Push

Florasis Expands to Department Stores in Longterm Growth Push

Florasis's first department store outlet at Intime marks a shift in its offline strategy from brand display to in-depth operations, focusing on high-end customers and enhancing repurchase rates. This represents a new consensus among domestic beauty brands: emphasizing long-term users, channels, and value, seeking a more stable growth path after the decline of traffic-driven models. The collaboration with Intime is a significant exploration for Florasis in high-end positioning and long-term operational capabilities. It signifies a move towards sustainable growth and customer loyalty.

01/23/2026 Logistics Industry Insights
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