US Retail Sales Surge in September Amid Hurricane Holiday Demand
September retail sales data showed strong performance, with both the U.S. Department of Commerce and NRF reporting year-over-year growth. While hurricanes had some impact, increased sales of building materials offset some of the negative effects. The NRF forecasts continued growth in holiday retail sales, driven by omnichannel integration and consumer confidence. The retail industry is undergoing a transformation, requiring a focus on personalization, convenience, and engagement. Retailers need to adapt to evolving consumer expectations to thrive in the current market.