peak season marketing News

Amazon Brand Metrics Drive Ecommerce Sales Growth

This article delves into the application of Amazon Brand Metrics (Beta) for refined operations during peak seasons in cross-border e-commerce. By analyzing consumer behavior data across three stages – awareness, purchase intent, and purchase – sellers can develop more precise marketing strategies to improve conversion and repurchase rates. The article emphasizes the importance of leveraging Brand Metrics to optimize product detail pages, advertising campaigns, and brand stores, helping sellers stand out in a competitive market. Using these metrics effectively can lead to increased visibility and sales.

12/29/2025 Logistics Industry Insights

Pet Wigs Gain Popularity in US and European Markets

Pet wigs are becoming popular in the European and American markets, presenting opportunities for cross-border sellers. Key factors include material selection, design, and pricing. The European and American markets hold significant potential, with Halloween and Christmas being peak seasons. Success hinges on carefully selecting products, precise marketing, and cultivating niche markets. Potential risks include quality concerns, aesthetic differences, and competition, requiring careful consideration and mitigation strategies. Focusing on these aspects can help sellers capitalize on this growing trend and achieve success in the pet wig market.

01/23/2026 Logistics Industry Insights

Global Air Travel Growth Slows As Load Factors Peak in 2026

The global air passenger transportation market is projected to experience slower growth by November 2026, despite record-high load factors. International markets are outperforming domestic ones, with Africa showing particularly strong growth. Airlines should proactively adjust capacity, strengthen cost control, explore emerging markets, enhance customer experience, and focus on sustainable development. These strategies are crucial for navigating market challenges and capitalizing on emerging opportunities in the evolving aviation landscape.

01/27/2026 Logistics Industry Insights

Amazon Sellers Adapt As Ad Costs Surge

Amazon sellers are struggling with soaring advertising costs, with ad spending quadrupling in five years. This is driven by a surge in seller numbers, intense competition during peak seasons, and platform crackdowns on fraudulent practices. To combat this increasing competition, 30% of sellers are turning to off-Amazon advertising. Their goals include clearing inventory, promoting new products, and testing product viability, all while seeking more cost-effective traffic sources. This shift represents a strategic move to diversify marketing efforts and alleviate the pressure of rising advertising costs on the Amazon platform.

01/06/2026 Logistics Industry Insights

US Retailers Face Holiday Season Challenges Amid Import Boom Port Strikes

Despite potential strike risks at East and Gulf Coast ports, U.S. import volume has surged, driven by retailers preparing for the holiday season. The increase is attributed to concerns about strikes, anticipation of tariff hikes, and proactive retail inventory strategies. Retailers should be aware of potential port congestion and warehousing pressures. Diversifying port choices and planning transportation in advance are crucial strategies to ensure supply chain stability and mitigate potential disruptions.

01/28/2026 Logistics

Coconut Palm Faces Backlash Over Controversial Marketing Tactics

Coconut Palm Group's live streaming e-commerce has sparked controversy. Its 'gray area' marketing tactics bring traffic but face risks like poor sales and damaged brand image. Facing declining market share and competition from emerging beverage brands, Coconut Palm needs to return to its products, improve quality, innovate flavors, and establish a positive and healthy brand image to achieve brand revitalization. The company's current approach is unsustainable and ultimately detrimental to its long-term prospects. A shift in strategy is crucial for survival and growth.