Ecommerce Success Requires More Than Just Amazon Ads

Ecommerce Success Requires More Than Just Amazon Ads

Amazon sellers often struggle with advertising, focusing solely on ad data without addressing underlying issues. To overcome this, sellers must move beyond data obsession and adopt a holistic operations perspective. This involves considering factors like product selection, listing optimization, competitive analysis, and pricing strategies. By comprehensively evaluating these elements, sellers can effectively improve advertising performance and drive revenue growth. A broader understanding beyond just advertising metrics is crucial for long-term success on Amazon.

01/16/2026 Logistics Industry Insights
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US Retail Sales Show Mixed Trends in February

US Retail Sales Show Mixed Trends in February

February retail sales data released by the U.S. Department of Commerce and the National Retail Federation (NRF) indicate a slowdown in overall retail growth, with varying performance across different sectors. Online sales continue to rise, while categories like apparel experienced declines. Retailers need to closely monitor macroeconomic conditions, optimize product mix, and strengthen online channels to address challenges and seize opportunities. This includes adapting to evolving consumer preferences and potential impacts from broader economic factors.

01/16/2026 Logistics Industry Insights
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Temu Expands Seller Onboarding with New Management Tools

Temu Expands Seller Onboarding with New Management Tools

This article focuses on Temu sellers, emphasizing the importance of store operation. It provides a detailed interpretation of the qualifications required for opening a store, quick review techniques, and common problem avoidance strategies. The aim is to help sellers efficiently open stores and enhance their competitiveness on the Temu platform. It covers key aspects of navigating the Temu marketplace and optimizing store performance for success in the competitive cross-border e-commerce landscape.

01/16/2026 Logistics
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Amazon US Shares Interview Strategies for Job Seekers

Amazon US Shares Interview Strategies for Job Seekers

This article provides an in-depth analysis of how to succeed in Amazon US interviews. Covering everything from interview preparation (self-introduction, operational processes, teamwork, data analysis, latest trends) to interview performance (expression, interaction, communication), and concluding with interview summarization, it offers comprehensive guidance to enhance your interview competitiveness and help you secure your desired position. The article aims to equip candidates with the knowledge and skills needed to navigate the Amazon interview process effectively.

01/16/2026 Logistics Industry Insights
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Top Amazon FBA Product Categories for High Growth

Top Amazon FBA Product Categories for High Growth

This article delves into five high-potential product categories on the Amazon FBA platform: consumer electronics, apparel accessories, home & outdoor, health & beauty, and toys & children's products. For each category, the market advantages, product selection strategies, and operational key points are analyzed. The aim is to help e-commerce sellers better leverage FBA services to improve sales performance and market competitiveness. This guide provides insights into optimizing product choices and operational practices within the FBA framework.

01/16/2026 Logistics Encyclopedia
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Target Invests 7B in Supply Chain to Boost Growth

Target Invests 7B in Supply Chain to Boost Growth

Target's $7 billion investment reshapes its supply chain, focusing on store empowerment, accelerated sortation centers, and Shipt's last-mile optimization, driven by customer-centric evolution. The company balances automation with inventory management to create an efficient and flexible supply chain system. This approach offers valuable insights for other retail businesses looking to enhance their operations. Target's strategy emphasizes a holistic approach, integrating technology and human capital to improve overall supply chain performance and customer satisfaction.

01/15/2026 Logistics Industry Insights
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OAG Report Reveals Airline Industry Competitive Edge Via Data

OAG Report Reveals Airline Industry Competitive Edge Via Data

OAG has released its latest aviation industry report, providing global flight data and industry analysis. The report covers key areas such as on-time performance, technology trends, airline capacity, and airport connectivity. It aims to help industry professionals and stakeholders gain a comprehensive understanding of aviation industry dynamics and capture market trends, providing data-driven support for decision-making. This report offers valuable insights into the current state and future direction of the aviation sector.

01/15/2026 Logistics Industry Insights
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Key Criteria for Selecting Secure Air Freight Forwarders

Key Criteria for Selecting Secure Air Freight Forwarders

Choosing a reliable international air freight forwarder is crucial for successful global trade. This paper proposes four core selection criteria: compliant qualifications, route resources, professional services, and risk protection. It provides a practical process to help businesses choose trustworthy partners, ensuring the safe and efficient delivery of goods. By focusing on these key aspects, companies can mitigate risks and optimize their international shipping operations, leading to improved supply chain performance and customer satisfaction.

01/15/2026 Logistics Encyclopedia
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Materialdriven Facebook Ads Gain Traction in ASC Era

Materialdriven Facebook Ads Gain Traction in ASC Era

In the age of Facebook's Advantage+ Campaign (ASC), creative assets are the key driver. This paper proposes a dual-series testing method for efficiently identifying high-quality creatives, maximizing ROI through bid optimization and audience discovery. We provide customized strategy adjustments for different scenarios, including general product bestsellers and brand websites, helping to improve product testing efficiency. The focus is on leveraging creative optimization within the ASC framework to achieve better campaign performance.

01/15/2026 Logistics Industry Insights
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Strong Company Culture Enhances Warehouse Efficiency

Strong Company Culture Enhances Warehouse Efficiency

The warehousing industry faces challenges like labor shortages, making a positive organizational culture crucial. Building an agile culture through leadership, empowerment, communication, rewards, and a positive atmosphere can enhance competitiveness. This approach fosters employee engagement and drives efficiency. By prioritizing these cultural elements, warehousing companies can attract and retain talent, improve operational performance, and ultimately thrive in a demanding market. A strong warehouse culture is no longer a luxury but a necessity for success.

01/19/2026 Warehousing
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