Googles Consent Mode V2 Mandatory for EU Marketers

Googles Consent Mode V2 Mandatory for EU Marketers

This article delves into the significance and implementation of Google Consent Mode V2, highlighting its crucial role for businesses serving EU/EEA customers in personalized advertising and analytics. It details the differences between the new and old versions, emphasizing the necessity for businesses to upgrade. The article provides a step-by-step guide to facilitate a smooth transition and avoid data loss and marketing disruptions due to non-compliance. It aims to help businesses understand and implement the necessary changes to adhere to GDPR regulations.

12/30/2025 Logistics Industry Insights
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Amazon Warns Brands Over Compliance Amid Association Risks

Amazon Warns Brands Over Compliance Amid Association Risks

Recently, a large-scale delisting of brands occurred on Amazon US, suspected to be related to the joint liability mechanism and non-compliant operations, raising sellers' concerns about platform compliance. This article analyzes the background, possible causes, and coping strategies of the event, emphasizing that compliant operation is the key to survival in cross-border e-commerce. It reminds sellers to strictly abide by platform rules to avoid unnecessary losses. Adhering to Amazon's guidelines is crucial for maintaining a healthy and sustainable business on the platform.

12/30/2025 Logistics Industry Insights
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Amazon Adjusts Refund Policy for Lowvalue Items

Amazon Adjusts Refund Policy for Lowvalue Items

Amazon US has launched a new "Refund-Only" policy, allowing refunds for items under $75 in certain situations without requiring returns. This aims to improve the buyer experience but places higher demands on sellers. Sellers need to pay attention to the impact on return rates and commission refund rules. It's crucial to strictly control product quality, optimize product descriptions, and improve customer service to adapt to the changes brought by the new policy. This will help mitigate potential losses and maintain profitability in the long run.

12/30/2025 Logistics
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Google Sheets Users Face GMC Product Feed Upload Errors

Google Sheets Users Face GMC Product Feed Upload Errors

This article addresses the common issue of "file not found" errors when uploading product feeds to Google Merchant Center (GMC). It provides a detailed explanation of how to resolve this problem by modifying Google Sheet access permissions. By setting the permission to "Anyone with the link," you ensure that GMC can successfully retrieve product information, preventing disruptions to your advertising campaigns. This simple adjustment allows GMC to access the data and avoid errors during product feed processing, leading to smoother and more effective ad campaigns.

12/30/2025 Logistics Encyclopedia
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OAG Snowflake Launch Cloudbased Air Travel Data Services

OAG Snowflake Launch Cloudbased Air Travel Data Services

OAG leveraged Snowflake to transform its data infrastructure to the cloud, using machine learning to predict flight capacity and on-time performance. By utilizing the Snowflake Data Marketplace, OAG democratized data sharing, accelerating innovation within the aviation industry. This collaboration enabled OAG to better serve its global customers and inject new vitality into the recovery and development of the aviation sector. The cloud transformation and data sharing capabilities provided by Snowflake are key to OAG's continued success and its contribution to the future of air travel.

01/07/2026 Logistics Industry Insights
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US Ends De Minimis Rule Imposes Tariffs on Ecommerce Imports

US Ends De Minimis Rule Imposes Tariffs on Ecommerce Imports

The US is set to eliminate the de minimis exemption in 2027, significantly impacting cross-border e-commerce businesses, especially those relying on low-price strategies like Shein and Temu. Companies will need to adjust supply chains, improve product quality, and expand markets to cope with increased tariffs and a changing competitive landscape. This policy change will also affect US domestic manufacturing, consumers, and customs enforcement, potentially leading to increased costs and scrutiny for imported goods. Businesses need to proactively adapt to mitigate the negative consequences.

01/07/2026 Customs Knowledge
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Tiktok Shop Plans European Growth Despite Regulatory Challenges

Tiktok Shop Plans European Growth Despite Regulatory Challenges

TikTok Shop plans to expand to Germany, Italy, Spain, France, and Mexico, bringing its total number of sites to 13. Despite facing challenges such as EU regulations and potential US bans, TikTok Shop needs to focus on user growth, product quality, logistics, payment systems, and the competitive landscape to progress steadily in the global e-commerce market. This expansion represents a significant step in TikTok's ambition to become a major player in online retail, but navigating these hurdles will be crucial for its long-term success.

01/07/2026 Logistics Industry Insights
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UPS Secures Major USPS Air Cargo Contract Amid Logistics Shift

UPS Secures Major USPS Air Cargo Contract Amid Logistics Shift

UPS secured the USPS air freight contract, significantly altering the industry landscape. USPS aims to reduce costs and increase efficiency, potentially prompting FedEx to adjust its strategy. Increased competition may lead to lower shipping rates. This deal marks a pivotal shift, forcing competitors to re-evaluate their positions and adapt to the changing dynamics of the air cargo market. The long-term impact on pricing and service offerings remains to be seen, but the industry is undoubtedly entering a new era of intensified rivalry.

01/15/2026 Logistics Industry Insights
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USPS Expands Lastmile Delivery for Retailers

USPS Expands Lastmile Delivery for Retailers

The United States Postal Service (USPS) is opening over 18,000 Delivery Destination Units (DDUs) to various shippers. This initiative aims to optimize last-mile delivery, reduce transit times, and lower operational costs. The goal is to improve customer satisfaction for retailers and generate revenue growth for USPS. This move represents a significant step in USPS's strategic transformation to adapt to the growing demands of the e-commerce market. By leveraging its existing infrastructure, USPS seeks to provide faster and more efficient delivery options for businesses.

01/15/2026 Logistics
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Amazon Suspends Accounts Over Brand Inconsistency Violations

Amazon Suspends Accounts Over Brand Inconsistency Violations

This article reveals a new type of Amazon account suspension case: ASIN creation policy violation due to cross-site brand association. The seller's failure to promptly update brand information on the Canadian marketplace after brand registry in the US triggered a brand conflict, ultimately leading to the suspension of the Canadian account. The article analyzes the root cause of the problem and provides recommendations to avoid such risks, reminding sellers to pay attention to brand information across all marketplaces and be wary of cross-site association risks.

01/16/2026 Logistics Industry Insights
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