Global Pet Industry Expands As Younger Owners Drive Demand

Global Pet Industry Expands As Younger Owners Drive Demand

The global pet market continues to expand, with online consumption becoming a new growth driver. Markets like the US, Southeast Asia, Europe, Brazil, and Japan hold significant potential. Millennials are the main force behind pet ownership, driving consumption upgrades with emotional needs. Cross-border e-commerce sellers need to segment the market and develop differentiated product selection and marketing strategies to seize opportunities. Focus on understanding regional preferences and tailoring offerings to meet specific needs within these diverse and rapidly growing pet markets.

Pet Funeral Industry Expands As Owners Seek Afterlife Care

Pet Funeral Industry Expands As Owners Seek Afterlife Care

The pet funeral market is emerging as a promising new blue ocean. This article delves into the current situation, trends, and market size of the pet funeral industry abroad. It also explores how sellers can seize opportunities and tap into the business potential behind 'furry children' through DTC overseas strategies and social media marketing. The analysis focuses on leveraging emotional consumption trends and understanding the unique needs of pet owners to successfully enter and thrive in this rapidly growing market.

Honest One Revamps Brand to Revive Pet Food Sector

Honest One Revamps Brand to Revive Pet Food Sector

Honest One has successfully broken through the fiercely competitive pet food market through strategic initiatives such as building its own factory, technological innovation, value chain integration, social welfare, and standard output. This case demonstrates that the pet food industry has entered an era of all-round competition, requiring companies to possess systemic capabilities to reconstruct competitive dimensions on the path of long-termism, ultimately returning to a reverence for life.

Pet Funeral Industry Grows As Owners Seek Memorials for Pets

Pet Funeral Industry Grows As Owners Seek Memorials for Pets

The pet funeral industry is experiencing rapid growth, emerging as a blue ocean market. Personalized keepsakes, digital services, and eco-friendly burial methods are constantly emerging to meet the growing emotional needs of pet owners. The Asia-Pacific region holds significant market potential. Differentiated products that combine emotional value, environmental attributes, and technological innovation will be key to market competition. The industry caters to the deep bond between pet owners and their beloved animals, offering solace and remembrance during times of grief.

ONEISALL Expands Globally As Pet Care Brand Gains Tiktok Popularity

ONEISALL Expands Globally As Pet Care Brand Gains Tiktok Popularity

The ONEISALL pet brand achieved rapid GMV growth through TikTok marketing. Its success is attributed to precise market positioning, collaboration with vertical influencers, effective ad campaigns, and high-quality products. This case offers valuable lessons for other pet brands going global, emphasizing the importance of social media marketing and product quality. By focusing on targeted content and engaging with the pet-loving community, ONEISALL demonstrated the power of TikTok for driving sales and building brand awareness in the competitive e-commerce landscape.

Mars Petcare Adopts Blockchain for Pet Food Supply Chain Transparency

Mars Petcare Adopts Blockchain for Pet Food Supply Chain Transparency

Mars, Incorporated partners with Wholechain to build an end-to-end traceability system for seafood in pet food using blockchain technology. This enables digital interoperability and ensures transparent information sharing throughout the supply chain. Aligned with GDST standards, this initiative enhances supply chain visibility and demonstrates Mars' commitment to sustainability. It provides consumers with confidence and promotes improved traceability and responsibility across the entire food industry. The solution allows tracking from origin to finished product, ensuring the seafood is sourced responsibly and ethically, meeting consumer demand for transparency.

US Pet Spending Stays Strong Amid Emotional Ties Lower Inflation

US Pet Spending Stays Strong Amid Emotional Ties Lower Inflation

The US pet market demonstrates strong resilience, with an estimated per capita spending of $30 during the 2025 Christmas season, driven by practicality. Emotional connection and easing inflation are key supporting factors. The market exhibits a 'two-speed' characteristic, with both high-end and budget-friendly options thriving. Pet care shows promising prospects. However, Chinese sellers need to address tariff and competitive pressures, and choose high-quality e-commerce platforms to succeed in this dynamic market.

Global Pet Toy Market Set for Expansion Key Trends Highlighted

Global Pet Toy Market Set for Expansion Key Trends Highlighted

The global pet toy market is booming and projected to reach a significant size by 2032. North America currently leads the market, while the Asia-Pacific region is experiencing rapid growth. Rubber toys are popular, and there is increasing demand for innovative interactive toys. To capitalize on opportunities and secure future success, companies need to deeply understand the market, focus on product innovation, build a strong brand image, and expand their sales channels.

Crossborder Pet Ecommerce Booms in US and Europe Amid Compliance Hurdles

Crossborder Pet Ecommerce Booms in US and Europe Amid Compliance Hurdles

The European and American pet market boasts a significant scale, presenting both opportunities and challenges for cross-border e-commerce. This article analyzes the market size, consumer trends, and category opportunities, emphasizing the importance of compliance and localized operations. It also addresses frequently asked questions, aiming to assist sellers in tapping into this multi-billion dollar blue ocean market. Understanding regulations and adapting to local preferences are crucial for success in this competitive landscape. Navigating these complexities allows businesses to effectively capitalize on the growing demand for pet products and services.

China Pet Foods Corp Revamps Highend Dry Food to Drive Industry Growth

China Pet Foods Corp Revamps Highend Dry Food to Drive Industry Growth

China Pet Foods has restarted its project to produce 60,000 tons of premium dry food annually, aiming to strengthen its staple food business, optimize its product structure, and solidify its market position. This move aligns with the trend of premiumization and differentiation in the pet food industry and is expected to increase market share and capitalize on industry development opportunities. The project aims to provide pets with higher quality food choices and lead the industry's development.