Amazon Upgrades Analytics for Better Keyword Targeting in Listings

Amazon Upgrades Analytics for Better Keyword Targeting in Listings

Amazon's Brand Analytics has been upgraded with the introduction of ASIN View, empowering sellers to precisely target listing keywords, optimize ad campaigns, and boost organic traffic conversion. This feature allows independent analysis of keyword impact on different ASINs, measurement of 'clicks without conversion' keywords, expansion of listing traffic keywords, and negation of ineffective keywords. This enables refined operations, ultimately leading to increased sales and improved performance on the Amazon platform. It provides granular insights for better decision-making and enhanced campaign effectiveness.

01/06/2026 Logistics Industry Insights
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Amazon Sellers Warned of Data Traps Scams in Product Selection

Amazon Sellers Warned of Data Traps Scams in Product Selection

Amazon product selection is crucial for success. This article reveals common pitfalls, such as blindly trusting data and relying on top seller lists. It emphasizes the importance of in-depth market research, avoiding intellectual property infringement, being wary of 'pig butchering' scams, and understanding the sales cycles of seasonal products. The goal is to help sellers improve their product selection success rate by highlighting key risk mitigation strategies and promoting a more holistic approach to data analysis and market understanding.

01/06/2026 Logistics Industry Insights
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Chatgpt Plugins Boost Amazon Sellers in Global Ecommerce

Chatgpt Plugins Boost Amazon Sellers in Global Ecommerce

This paper analyzes the applications and risks of ChatGPT plugins in cross-border e-commerce, focusing on areas such as listing optimization, customer service, and product selection. It provides operational suggestions to help sellers seize AI opportunities. The analysis delves into how ChatGPT can streamline processes, enhance efficiency, and improve customer engagement within the cross-border e-commerce landscape. Potential pitfalls and ethical considerations are also addressed, offering a balanced perspective for businesses considering integrating this technology. The ultimate goal is to empower sellers to leverage AI effectively and responsibly.

01/06/2026 Logistics Industry Insights
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SEO Guide Recovering From Google Algorithm Updates

SEO Guide Recovering From Google Algorithm Updates

Facing a sudden drop in website ranking and traffic due to Google algorithm updates? This guide provides a detailed recovery plan. It outlines a three-step process: deeply understanding the update, developing an action plan, and strategically updating content. Learn how to quickly and efficiently restore your website's ranking and traffic, turning adversity into opportunity. Key strategies include understanding Google's intent behind the update, precisely identifying affected content, and prioritizing critical pages. Effectively addressing these elements is crucial for navigating algorithm updates and achieving successful website recovery.

01/06/2026 Logistics Industry Insights
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Amazon Tiktok Partner to Boost Ecommerce Sales

Amazon Tiktok Partner to Boost Ecommerce Sales

The collaboration between Amazon and TikTok signifies a major shift in e-commerce traffic patterns. Sellers need to pay attention to changes in platform traffic structure, refine inventory management, and expand competitive channels to off-site social media. Upgrading marketing models, adopting an omnichannel strategy, enhancing short video content output, and collaborating with influencers to build brand influence are crucial strategies. This partnership demands a proactive approach to adapt to the evolving landscape of online retail and leverage the combined power of e-commerce and social media.

01/06/2026 Logistics Industry Insights
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Choies Faces Delisting As SHEIN Expands in US Market

Choies Faces Delisting As SHEIN Expands in US Market

This week in cross-border e-commerce: Zeshang Technology may delist, Huakai Yibai increases repurchase amount, Amazon adjusts fees/returns, Shopee launches overseas warehouses, SHEIN expands warehouses, Shopify/Pinterest expand to Latin America, and Japanese e-commerce grows. Key developments include platform policy changes from Amazon, infrastructure expansions by Shopee and SHEIN, and strategic moves by Shopify and Pinterest to tap into the Latin American market. The potential delisting of Zeshang Technology and increased repurchase by Huakai Yibai also highlight significant financial activities within the sector.

01/06/2026 Logistics Industry Insights
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Ecommerce Sellers Leverage World Cup for Sales Growth

Ecommerce Sellers Leverage World Cup for Sales Growth

Budweiser's massive investment faced a World Cup ban, a marketing failure! How can cross-border e-commerce avoid repeating this mistake? This article details World Cup marketing strategies, offering practical advice on creating a festive store atmosphere, social media marketing, and advertising. It also provides a guide to avoid marketing pitfalls, helping sellers leverage the event to achieve brand exposure and sales growth. Learn how to accurately capitalize on the World Cup buzz and maximize your ROI while avoiding common marketing missteps during this global event.

01/06/2026 Logistics Industry Insights
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Middle Easts Noon Cuts Jobs Amid Ecommerce Slowdown

Middle Easts Noon Cuts Jobs Amid Ecommerce Slowdown

Middle Eastern e-commerce giant Noon has announced a 10% workforce reduction, primarily affecting its marketing and advertising departments. Founder Alabbar stated that this move aims to reduce costs and improve efficiency. Despite previously securing $2 billion in funding, Noon's improved profit margins mean this capital is currently not needed. This layoff is part of a broader trend of cost-cutting measures among global tech companies and may signal a strategic shift for Noon.

01/06/2026 Logistics Industry Insights
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Douyin Shop Strategies Drive Traffic and Sales Growth

Douyin Shop Strategies Drive Traffic and Sales Growth

This paper delves into the precision operation strategies for TikTok Shop, covering aspects such as product launch, sales activation, traffic pool entry, pricing, detail optimization, promotions, and experience score maintenance. It aims to provide merchants with a practical guide to improve traffic and conversion rates, helping them succeed on the TikTok e-commerce platform. The guide offers actionable insights for optimizing various aspects of the shop to maximize performance and achieve business goals within the competitive TikTok ecosystem.

01/06/2026 Logistics Industry Insights
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Chinas Brand Globalization Surges Over 30 Years

Chinas Brand Globalization Surges Over 30 Years

This article delves into the remarkable growth of Chinese brands going global, analyzing the driving forces, market landscape, and future trends behind this phenomenon. It highlights how Chinese brands are rapidly rising in the global market, leveraging strong manufacturing capabilities, innovation, and supportive policies, transitioning from 'Made' to 'Intelligently Made'. However, Chinese brands also face numerous challenges in their globalization journey. Collaborative efforts from the government, enterprises, and society are crucial for achieving greater success in the global market.

01/06/2026 Logistics Industry Insights
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