Strategies for Sustainable Growth in Global Marketing

Strategies for Sustainable Growth in Global Marketing

Overseas marketing shouldn't rely solely on speculative, 'lottery-ticket' approaches. Instead, establish a systematic growth framework encompassing refined operations, in-depth content creation, diversified channels, and continuous learning. With soaring traffic costs in 2023, it's crucial to move beyond the obsession with instant hits and focus on diligently executing every detail. Only by taking a grounded approach can businesses stand out in the fiercely competitive global market. Building a sustainable and scalable overseas presence requires a long-term strategy and consistent effort.

02/03/2026 Logistics Industry Insights
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Tiktok and Shopee Live Selling Drive Ecommerce Growth in Southeast Asia

Tiktok and Shopee Live Selling Drive Ecommerce Growth in Southeast Asia

This article delves into the opportunities and challenges of TikTok Shopee live commerce for cross-border e-commerce in Southeast Asia. It details how Chinese sellers can onboard TikTok Shop, conduct live streaming operations, and addresses frequently asked questions. By mastering key performance indicators, optimizing cost structures, and improving content quality, cross-border sellers can capitalize on the TikTok live streaming boom and achieve sustained business growth. The guide provides practical insights for navigating the Southeast Asian market through TikTok's live commerce platform.

02/03/2026 Logistics Industry Insights
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Shopee Expands Store Clusters to Boost Southeast Asia Ecommerce

Shopee Expands Store Clusters to Boost Southeast Asia Ecommerce

The Shopee store cluster model is an e-commerce strategy where sellers open multiple stores to form a network, aiming to boost sales, expand market coverage, and strengthen brand building. It offers advantages such as product diversity, market expansion, brand reinforcement, and operational flexibility. However, it also faces challenges like management complexity, increased costs, and competitive pressure. To successfully implement a store cluster strategy and achieve sustainable development, merchants need precise positioning, strict quality control, refined operations, and compliant business practices.

02/03/2026 Logistics Industry Insights
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OZON Expands As Russias Ecommerce Market Grows

OZON Expands As Russias Ecommerce Market Grows

This paper, based on an in-depth report on OZON platform operations, highlights the importance of understanding OZON's rules and characteristics. It emphasizes the necessity of developing effective operational strategies through professional reports to stand out in the Russian e-commerce market. The report, published by "Treading Waves Cross-border People" on August 1, 2024, consists of 106 pages. It underscores the need for informed decision-making and strategic planning for success on the OZON platform in the competitive Russian e-commerce landscape.

02/03/2026 Logistics Industry Insights
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OZON Sellers Boost Profits with Selffulfillment Model

OZON Sellers Boost Profits with Selffulfillment Model

This article provides an in-depth analysis of the value and profitability strategies of OZON's Fulfillment by Seller (FBS) model, emphasizing its role in low-cost trial and error, traffic locking, and diversified operations. By optimizing operational efficiency, reducing costs, and refining product selection, sellers can fully leverage the advantages of FBS to achieve sustainable growth in their e-commerce business. Focus is placed on strategic product sourcing and operational improvements to maximize returns within the OZON marketplace using the FBS model.

02/03/2026 Logistics Encyclopedia
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Key Tips for Selecting Air Freight to Europe

Key Tips for Selecting Air Freight to Europe

This article delves into the advantages of European air freight lines, including speed, security, traceability, customs clearance efficiency, and cost-effectiveness. It provides key factors for selecting air freight line service providers and recommends popular European air freight lines. The aim is to assist cross-border e-commerce sellers and trading companies in choosing the most suitable logistics solutions to succeed in the European market. It highlights how choosing the right air freight partner can significantly impact business operations and profitability.

02/02/2026 Logistics
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US Exporters Gain Efficiency in Air and Sea Customs Clearance

US Exporters Gain Efficiency in Air and Sea Customs Clearance

This article provides a detailed analysis of the complete air and ocean freight export processes to the United States. It covers key steps such as cargo preparation, air freight booking, customs declaration and clearance, and transportation delivery. The aim is to help businesses master the key elements of efficient customs clearance and logistics, avoiding delays and increased costs. It provides insights into navigating the complexities of US trade regulations and optimizing supply chain operations for smoother and more cost-effective export procedures.

02/02/2026 Logistics Encyclopedia
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Taiwans Pivotal Role in Global Maritime Trade

Taiwans Pivotal Role in Global Maritime Trade

Taiwan, a crucial shipping hub in Asia, boasts a comprehensive global route network, diverse cargo transport capabilities, a robust fleet, and top-tier port facilities. Opting for Taiwan shipping provides efficient and reliable logistics solutions for your global trade, empowering your business expansion. With strategic location and advanced infrastructure, Taiwan offers streamlined shipping processes and competitive rates, ensuring timely delivery and secure handling of your goods. Leverage Taiwan's maritime advantages to optimize your supply chain and enhance your international trade operations.

02/02/2026 Logistics
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Global Trade Guide Air Vs Sea Freight Compared

Global Trade Guide Air Vs Sea Freight Compared

This article delves into the critical aspects of international air freight operations in international trade, covering cargo preparation and packaging, booking and documentation, customs clearance, cost accounting and control, cargo tracking, and information feedback. It also provides a detailed comparison of air and sea freight in terms of transit time, cost, cargo restrictions, transport risks, and operational processes. This aims to provide decision-making basis for foreign trade practitioners, help companies optimize logistics strategies, and enhance their global market competitiveness.

02/02/2026 Logistics Encyclopedia
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Global Air Cargo Faces Persistent Delays Amid Supply Chain Strains

Global Air Cargo Faces Persistent Delays Amid Supply Chain Strains

International air freight delays are a common issue for foreign trade enterprises. This paper delves into five major influencing factors: weather, airport operations, airlines, customs security checks, and the goods themselves. It provides practical advice to avoid delays, aiming to help cargo owners and foreign trade practitioners effectively manage risks, ensure timely delivery of goods, and improve trade efficiency. The analysis helps to understand the complexities and implement preventive measures to mitigate potential disruptions in the international air cargo supply chain.

02/02/2026 Logistics Industry Insights
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