Under Armour Launches Subscription Boxes to Boost Activewear Sales
Under Armour has launched ArmourBox, a personalized subscription service mirroring the Stitch Fix model. This service delivers curated athletic apparel tailored to individual preferences. With ArmourBox, Under Armour aims to differentiate itself and gain a competitive edge in the activewear market by offering a convenient and personalized shopping experience for consumers seeking performance-driven and stylish workout gear.









