Tiktok Influencer Strategy Drives Higher Sales Conversions

Tiktok Influencer Strategy Drives Higher Sales Conversions

This article provides a systematic guide to TikTok influencer collaboration. It emphasizes building a "sales funnel" model to precisely select mid-tier influencers, optimize communication strategies, and establish formal agreements to improve efficiency and conversion rates. By focusing on these key aspects, brands can leverage influencer partnerships to drive growth on the TikTok platform and ultimately achieve content monetization goals.

02/05/2026 Logistics Industry Insights
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Ozon Expands Crossborder Ecommerce with Multistore Strategy

Ozon Expands Crossborder Ecommerce with Multistore Strategy

This article focuses on keyword research and product selection strategies for the OZON platform, emphasizing the importance of precise product selection. It also explores the role of multi-store operation in increasing visibility and diversifying risks. Furthermore, the article highlights that meticulous operation and persistent patience are key to success, helping sellers break through in the Russian e-commerce market.

02/05/2026 Logistics Industry Insights
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Ecommerce Firms Adapt to Higher Costs Shifting Market Trends

Ecommerce Firms Adapt to Higher Costs Shifting Market Trends

Rising Amazon FBA fees, Shopee's upgraded advertising features and expanded Preferred Seller Program, and Lazada's last-mile delivery fee adjustments with same-day delivery launch signal a new round of competition and strategic adjustments in cross-border e-commerce platforms. Sellers need to closely monitor platform policies and optimize operations to maintain competitiveness in the market. Staying informed about these changes and adapting strategies accordingly is crucial for success in the evolving e-commerce landscape.

12/29/2025 Logistics
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Ecommerce Growth Drives Sustainable Logistics Shift Globally

Ecommerce Growth Drives Sustainable Logistics Shift Globally

This week's cross-border e-commerce updates: shipping cuts, Amazon's unbranded packaging initiative, Walmart's seller increase, and Shopee's growth in Poland. The industry is proactively addressing challenges and exploring new avenues for growth. Companies are adapting to changing market conditions and focusing on efficiency and customer experience. Key strategies involve optimizing logistics, diversifying sales channels, and catering to specific regional demands. The sector remains dynamic, with platforms and sellers constantly innovating to stay competitive and capitalize on emerging opportunities.

12/29/2025 Logistics
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Zalando Leads European Fashion Ecommerce Amid Steady Growth

Zalando Leads European Fashion Ecommerce Amid Steady Growth

Zalando, Europe's leading fashion e-commerce platform, has exceeded €14 billion in GMV for three consecutive years. This article delves into its growth drivers, including the quality upgrade of its B2C business, the ecosystem construction of its B2B business, and user engagement strategies. Looking ahead, Zalando will continue to deepen its B2B ecosystem, strengthen content and technology, and actively promote sustainable development to solidify its market position.

01/05/2026 Logistics Industry Insights
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Ebay Adopts Datadriven Security for Account Growth

Ebay Adopts Datadriven Security for Account Growth

This article explores key strategies for eBay account security and operations from a data analyst's perspective. Covering product selection, platform operation, and account security, it emphasizes the importance of data-driven decision-making, refined operations, and risk control. The aim is to help eBay sellers mitigate risks and achieve sustainable growth by leveraging data insights to optimize their business and protect their accounts from potential threats.

01/04/2026 Logistics Encyclopedia
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Amazon Enforces Stricter Vendor Central Compliance Rules

Amazon Enforces Stricter Vendor Central Compliance Rules

Amazon's recent crackdown on non-compliant Vendor Central (VC) accounts highlights the importance of compliant operations. This article analyzes the advantages and risks of VC accounts, reveals common reasons for account suspension, and provides VC sellers with operational strategies and success stories. It aims to help sellers seize opportunities and achieve growth by emphasizing adherence to Amazon's policies and best practices for sustainable success on the platform.

01/04/2026 Logistics Industry Insights
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Amazon Sellers Gain Edge with Datadriven Competitor Analysis

Amazon Sellers Gain Edge with Datadriven Competitor Analysis

This article reveals four effective methods for estimating Amazon competitor sales: Review count assessment, Feedback count assessment, Add to Cart assessment, and third-party tools. By combining these approaches, sellers can gain a more accurate understanding of the market landscape, effectively support product selection decisions, and improve operational efficiency. This comprehensive analysis helps sellers make informed choices and optimize their strategies for success on the Amazon platform.

01/04/2026 Logistics Industry Insights
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Ebay Sellers Boost Profits Without Relying on Paid Ads

Ebay Sellers Boost Profits Without Relying on Paid Ads

This article delves into eBay platform promotion strategies, emphasizing the importance of organic search optimization and Promoted Listings. It provides practical tips to move away from reliance on direct traffic methods. Through refined operations and high-quality products, achieve sales growth for your eBay store. Focus is placed on maximizing visibility and driving conversions through strategic keyword targeting and effective use of eBay's advertising tools.

01/04/2026 Logistics Encyclopedia
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