Google Updates SEO Guide with EEAT Model Focus

Google Updates SEO Guide with EEAT Model Focus

This article delves into the E-E-A-T model in Google SEO, highlighting its significant impact on website rankings. It details eight key strategies to improve E-E-A-T, including internal linking, expert collaboration, content optimization, and technical SEO. The aim is to help website operators enhance their website's trustworthiness and authority, ultimately leading to improved search engine rankings. By focusing on Experience, Expertise, Authoritativeness, and Trustworthiness, websites can build a strong reputation and attract more organic traffic from Google.

01/04/2026 Logistics Encyclopedia
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Google Ads Introduces Strategic Budget Allocation for Ad Groups

Google Ads Introduces Strategic Budget Allocation for Ad Groups

This article explores budget allocation strategies in Google Ads after adding a new ad group. It emphasizes the need to flexibly choose between increasing the budget, placing the new ad group in an existing campaign, or creating a new campaign, based on factors such as advertising goals, the performance of existing ad groups, and the number of new products. The aim is to achieve the best possible advertising results by strategically allocating resources and optimizing campaign structure for maximum impact and efficiency.

01/04/2026 Logistics Encyclopedia
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Amazon Cuts Costs As Growth Slows

Amazon Cuts Costs As Growth Slows

Amazon's closure of its online fabric business, fabric.com, reflects a slowing growth trend in the e-commerce sector. E-commerce giants like Amazon and Shopify are facing declining performance and cost pressures, leading them to adopt strategies of scaling back their operations. This serves as a warning to cross-border sellers. In the future, cross-border e-commerce will need to focus more on refined operations, improving product quality and service levels to stand out in the fierce market competition.

01/04/2026 Logistics Industry Insights
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Amazon Vendor Central Benefits Revealed in Firsthand Account

Amazon Vendor Central Benefits Revealed in Firsthand Account

This article reveals the drawbacks of using second-hand Amazon Vendor Central (VC) accounts and highlights the advantages of using a first-hand VC account. First-hand VC accounts offer benefits in fulfilling PO orders, implementing pricing strategies, and receiving operational support. Choosing a first-hand VC account is crucial for gaining a competitive edge in the Amazon marketplace. It ensures direct communication, reliable performance, and access to the latest features, ultimately contributing to a more stable and profitable Amazon business.

01/04/2026 Logistics Industry Insights
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Amazon Allows Sellers to Redirect Traffic As Antitrust Pressure Grows

Amazon Allows Sellers to Redirect Traffic As Antitrust Pressure Grows

Amazon's decision to allow sellers to drive traffic to their independent websites has sparked industry discussion. This move may be a response to antitrust pressure and a competitive maneuver against the independent website ecosystem. Sellers should adopt a rational approach, tailoring strategies to their specific circumstances. It's crucial to seize new opportunities arising from the competitive and cooperative relationship between Amazon and independent websites, while avoiding blind adherence to trends. This shift necessitates a careful evaluation of benefits and risks for each business.

01/04/2026 Logistics Industry Insights
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Daily Original Content Essential for SEO Strategy

Daily Original Content Essential for SEO Strategy

Daily original article updates aren't the only path to SEO success. This article explores the pros and cons of daily updates, emphasizing that quality trumps quantity. It proposes more effective SEO content strategies, helping readers find the optimal content update rhythm for their websites. Instead of focusing solely on daily output, consider crafting fewer, higher-quality pieces that truly resonate with your audience and address their specific needs. This approach can lead to better engagement, improved rankings, and a more sustainable content strategy.

01/04/2026 Logistics Encyclopedia
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Amazon Affiliate Program Offers Passive Income Opportunities

Amazon Affiliate Program Offers Passive Income Opportunities

This article provides an in-depth analysis of the Amazon Affiliate platform's operational mechanisms, registration process, promotion strategies, and practical case studies. It aims to equip readers with the core skills necessary for successful Amazon Affiliate marketing, enabling them to generate substantial passive income in this opportunity-rich field. The article covers key aspects like niche selection, content creation, traffic generation, and conversion optimization, offering actionable insights for both beginners and experienced marketers looking to maximize their earnings through the Amazon Associates program.

01/04/2026 Logistics Industry Insights
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Amazon FBA Sellers Guide to Product Selection Profit Growth

Amazon FBA Sellers Guide to Product Selection Profit Growth

This article provides an in-depth analysis of Amazon FBA product selection strategies, emphasizing the use of FBA calculators and X-RAY plugins to maximize profits. It details key aspects such as pricing, fees, sales forecasting, and competitive analysis. A clear profit calculation formula is provided to help sellers accurately identify high-potential, best-selling products and improve store profitability. The focus is on data-driven decision making to ensure optimal product choices and increased revenue for Amazon FBA businesses.

01/04/2026 Logistics Industry Insights
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Crossborder Ecommerce Grapples With Currency Volatility Costs

Crossborder Ecommerce Grapples With Currency Volatility Costs

The RMB exchange rate breaking 6.5 against the USD presents a profit recovery opportunity for cross-border e-commerce sellers. However, increased Amazon fees, exchange rate fluctuation risks, and intensified market competition cannot be ignored. Sellers need to closely monitor exchange rate trends, optimize supply chains, enhance product competitiveness, and adopt diversified business strategies to meet challenges and achieve sustainable development. They must be vigilant about market dynamics and adapt accordingly to maintain profitability and navigate the evolving landscape of cross-border trade.

01/04/2026 Exchange Rate Query
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Amazon Sellers Guide to Managing Negative Reviews

Amazon Sellers Guide to Managing Negative Reviews

This article details the Amazon Feedback mechanism and provides a practical guide to removing negative feedback, including strategies for violation appeals and effective timing. It also emphasizes the art of public responses when removal is not possible, as well as the fundamental importance of improving service quality and preventing negative feedback. Data analysis is highlighted as a tool to aid feedback management and enhance overall store performance. The guide provides actionable insights to improve seller reputation and drive positive customer experiences.

01/04/2026 Logistics Encyclopedia
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