Naver Shopping Ads See Higher ROI with Keyword Optimization

Naver Shopping Ads See Higher ROI with Keyword Optimization

This article details how to leverage the negative keyword function in Naver Shopping Search Ads to analyze keyword click data. By accessing the ad management system, locating the target ad group, viewing detailed information, and analyzing keyword impressions, clicks, and costs, cross-border e-commerce sellers can effectively identify high-click, low-conversion keywords. Excluding these keywords allows for optimized ad spending and improved advertising effectiveness. This process helps maximize return on investment by focusing on keywords that drive actual sales rather than just clicks.

12/31/2025 Logistics Encyclopedia
Read More
Amazon Acquires Irobot to Expand Smart Home Dominance

Amazon Acquires Irobot to Expand Smart Home Dominance

Facing performance pressure, Amazon is strategically adjusting its business by scaling back its delivery operations while increasing its investment in the smart home sector. This includes deepening cooperation with Shenzhen CoolKit Technology to accelerate the implementation of the Matter standard and acquiring robot vacuum giant iRobot for $1.7 billion to build a smart home empire. However, this large acquisition has also attracted the attention of regulatory agencies and may face antitrust scrutiny. Amazon's ambition in smart home is evident, but the road ahead might be bumpy.

12/30/2025 Logistics Industry Insights
Read More
Amazon Sellers Optimize Ad Strategies Postprime Day for Higher ROI

Amazon Sellers Optimize Ad Strategies Postprime Day for Higher ROI

This article delves into the refined adjustments and efficient conclusion of advertising strategies during and after Amazon's major promotional events. It emphasizes phased budget adjustments, optimized allocation of advertising types, and crucial strategies such as timely loss prevention, budget reallocation, and traffic source expansion after the promotion. Furthermore, it highlights the importance of continuous monitoring and optimization to ensure that advertising campaigns consistently maintain optimal performance and maximize effectiveness. This approach aims to achieve the greatest possible return on investment from Amazon advertising efforts.

12/30/2025 Logistics Industry Insights
Read More
Guide to Optimizing Amazon Ads for Higher ROI

Guide to Optimizing Amazon Ads for Higher ROI

Amazon advertising should focus on ROI rather than ACOS. This article introduces different ad types, their architecture, and applications. It aims to help sellers optimize their advertising strategies based on product lifecycle and market competition, ultimately improving return on investment. By understanding various ad formats and strategic placements within the Amazon ecosystem, sellers can tailor their campaigns for maximum efficiency and profitability, moving beyond a simple cost-per-sale metric to a holistic view of advertising performance and its impact on overall business growth.

12/30/2025 Logistics Industry Insights
Read More
Supply Chain Digital Investments Often Fall Short Study Finds

Supply Chain Digital Investments Often Fall Short Study Finds

A DHL Supply Chain report reveals that despite significant investment in supply chain technology, companies are not achieving desired results. The issues stem from a lack of holistic planning, inappropriate technology selection, and talent shortages. To overcome these challenges, businesses need to develop a clear digital strategy, choose suitable technologies, build data analytics capabilities, cultivate specialized talent, and establish an open collaborative ecosystem. Focusing on these key areas will help companies unlock the true potential of their digital investments and drive meaningful supply chain transformation.

02/04/2026 Logistics Industry Insights
Read More
US Rail Freight Rises in August on Chemicals Intermodal Demand

US Rail Freight Rises in August on Chemicals Intermodal Demand

US rail freight volume increased in August, driven by chemicals and minerals, while petroleum and grain declined. Looking long-term, economic recovery and infrastructure investment are expected to drive positive market trends. The growth in specific sectors highlights shifts in demand and production, reflecting broader economic activity. Despite declines in some commodities, the overall increase in rail freight suggests a resilient supply chain and continued industrial output. Further monitoring of these trends will be crucial for understanding the pace and direction of economic recovery.

02/04/2026 Logistics
Read More
Infrastructure Bill Spurs Debate Over Freight Industry Funding

Infrastructure Bill Spurs Debate Over Freight Industry Funding

Experts at the SMC3 JumpStart 2021 conference discussed the outlook for future federal surface transportation authorization in the U.S. While bipartisan cooperation remains uncertain, infrastructure investment holds potential. The new authorization may include climate and sustainability elements, with funding likely relying on general funds long-term. Freight companies should closely monitor policy developments, proactively embrace technological innovation, and manage risks to navigate future challenges. They need to be prepared for potential shifts in regulations and funding models to ensure continued success and efficiency in their operations.

02/04/2026 Logistics Industry Insights
Read More
UPS Faces 68B EU Hurdle in Logistics Market Expansion

UPS Faces 68B EU Hurdle in Logistics Market Expansion

UPS sued the European Commission over its blocked 2013 acquisition of TNT Express, arguing the prohibition was unfair and resulted in significant losses. The case concerns key areas such as antitrust regulation, market competition, and corporate mergers. The ruling's outcome will have a profound impact on future antitrust cases and the logistics industry. Despite the failed acquisition, UPS remains optimistic about the European market and will continue to pursue its European investment plans. The lawsuit seeks compensation for damages incurred due to the Commission's decision.

02/04/2026 Logistics
Read More
Chinese Brands Expand Globally Through Innovation Localization

Chinese Brands Expand Globally Through Innovation Localization

A new generation of Chinese companies is accelerating global expansion, driven by technological innovation and localized operations. Through overseas investment, brand building, and technology empowerment, they are transitioning from merely "going out" to truly "going in" and "going up," shaping a new landscape in the global market. These companies are actively investing in overseas markets, upgrading their brands to appeal to international audiences, and leveraging technology to enhance their competitiveness and adapt to local needs. This strategic shift signifies a more sophisticated and sustainable approach to globalization.

02/05/2026 Logistics Industry Insights
Read More
Crossborder Ecommerce Scam Leaves Victims in Financial Ruin

Crossborder Ecommerce Scam Leaves Victims in Financial Ruin

Cross-border e-commerce scams are sophisticated! Criminals use fake platforms and free tutorials to lure users into investing funds, ultimately absconding with the money. Be wary of high-return promises, access platforms through official channels, and avoid advance payments to protect your personal financial security. These scams often involve deceptive marketing tactics and pressure to invest quickly. Always verify the legitimacy of the platform and the investment opportunity before committing any funds. Remember, if it sounds too good to be true, it probably is.

02/05/2026 Logistics Industry Insights
Read More