Twitter Marketing Strategies Boost Growth and Engagement

Twitter Marketing Strategies Boost Growth and Engagement

This article delves into the core value and key strategies of Twitter marketing, emphasizing the importance of personalized brand building and precise user targeting. It elaborates on three key elements: content creation, active engagement, and effective promotion. Practical advice is provided on the refined operation of Twitter Ads and the clever application of affiliate marketing. Furthermore, the article highlights that data analysis and continuous optimization are crucial guarantees for improving marketing effectiveness. By focusing on these aspects, businesses can maximize their reach and impact on the Twitter platform.

01/05/2026 Logistics Industry Insights
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WCO Tackles Customs Law Reform As Nationalism Grows

WCO Tackles Customs Law Reform As Nationalism Grows

The 13th World Customs Law Conference focused on customs law changes and multilateral trade system challenges against the backdrop of nationalism. The World Customs Organization (WCO) emphasized the crucial role of capacity building in addressing trade protectionism and presented its work in e-commerce. The conference also discussed issues such as the participation of Least Developed Countries in international trade, the EU Customs Code, and challenges for customs brokers. The aim was to promote trade facilitation and security, and to maintain the stability of the global trading system.

01/05/2026 Customs Knowledge
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WCO Mechanism Boosts Global Trade Efficiency

WCO Mechanism Boosts Global Trade Efficiency

The 6th meeting of the World Customs Organization (WCO) Working Group on Performance Measurement successfully concluded, marking significant progress in the development of the WCO Performance Measurement Mechanism (PMM). The meeting finalized the first edition of PMM Key Performance Indicators, advanced the implementation of the data collection platform, and improved the self-assessment and peer review guidelines. These efforts aim to enhance customs efficiency, facilitate trade, and strengthen international cooperation, ultimately contributing positively to global trade development. The PMM will serve as a valuable tool for customs administrations worldwide.

01/05/2026 Customs Knowledge
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USMCA Enforcement Push Aims to Boost Trade Predictability

USMCA Enforcement Push Aims to Boost Trade Predictability

The National Electrical Manufacturers Association (NEMA) urged a swift review and update of the USMCA at a USTR hearing. NEMA emphasized the importance of strengthened enforcement and enhanced predictability in trade policy. They believe a stable and predictable trade environment encourages investment, fosters technological advancement, and drives job growth. NEMA also called for stronger intellectual property protection, the establishment of efficient dispute resolution mechanisms, and regular assessments of USMCA implementation effectiveness. These measures are crucial for maximizing the agreement's benefits and ensuring a level playing field for American manufacturers.

01/07/2026 Customs Knowledge
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Walmart Sellers Gain Edge with New Sponsored Variant Ads

Walmart Sellers Gain Edge with New Sponsored Variant Ads

Walmart's platform is emerging as a new blue ocean for e-commerce, and the launch of Child Item Ads presents new opportunities for sellers. This article provides an in-depth analysis of the current state of the Walmart platform and the advantages of Child Item Ads. It also offers operational suggestions on product selection, listing optimization, customer service, and more, to help sellers seize the opportunity and tap into the Walmart market. By leveraging these strategies, sellers can effectively navigate the platform and achieve success in their cross-border operations.

01/04/2026 Logistics Industry Insights
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Amazon Vendor Central Boosts Ecommerce Growth

Amazon Vendor Central Boosts Ecommerce Growth

This article provides an in-depth analysis of the Amazon Vendor Central (VC) account's operational model and its differences from the Seller Central (SC) account. It highlights the advantages of VC accounts in terms of trust endorsement, advertising empowerment, simplified operations, marketing tools, and data insights. The article aims to provide cross-border e-commerce sellers with broader growth ideas and emphasizes the importance of VC accounts as a strategic choice for scaling their business on Amazon. Exploring VC can unlock new opportunities and drive significant revenue growth.

12/31/2025 Logistics Encyclopedia
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Amazon Sellers Face Brand Abuse Suspensions Causes and Appeals

Amazon Sellers Face Brand Abuse Suspensions Causes and Appeals

This article delves into the common causes of Amazon brand abuse, including excessive authorization, unclear trademark origins, and inappropriate complaint behavior. It provides a detailed appeal strategy, outlining key materials such as trademark certificates, brand website links, product images, and purchase invoices. Furthermore, it emphasizes the importance of proactive prevention, advising sellers to control authorization numbers, ensure trademark legitimacy, and standardize complaint procedures to mitigate the risk of brand abuse. Focusing on both reactive and proactive measures, this guide aims to help sellers navigate the complexities of Amazon's brand protection policies.

12/31/2025 Customs Knowledge
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Madecom Collapse Offers Lessons for DTC Furniture Sector

Madecom Collapse Offers Lessons for DTC Furniture Sector

Made.com, once hailed as a shining example of DTC furniture e-commerce, collapsed just a year after its IPO. The entrepreneurial legend of founder Ning Li came to an abrupt end. A combination of factors, including the fading pandemic boom, supply chain crises, inflation, and increased competition, contributed to the shattering of its £7 billion valuation. Following its acquisition by Next, whether Made.com can regain its former glory remains a significant challenge. The company's rapid rise and fall serve as a cautionary tale in the volatile e-commerce landscape.

12/31/2025 Logistics Industry Insights
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Amazon Sellers Face Rising Trademark Abuse OIMG Reports

Amazon Sellers Face Rising Trademark Abuse OIMG Reports

This article delves into the malicious trademark complaint event, specifically the abuse of the "OIMG" trademark, faced by Amazon sellers. It analyzes the motivations behind these malicious complaints, traces the origin of the "OIMG" trademark, and provides effective strategies for sellers to respond, including self-checking listings, gathering evidence, and filing timely appeals. The article also examines Amazon's policies, emphasizing the importance of intellectual property protection and calling for the standardization of market order to resist unfair competition. This aims to protect legitimate sellers from IP-related abuse.

12/29/2025 Logistics Industry Insights
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Proxy Servers Help Advertisers Bypass Global Market Restrictions

Proxy Servers Help Advertisers Bypass Global Market Restrictions

This article delves into the IP address restrictions encountered by companies when conducting overseas advertising campaigns. It elaborates on the crucial role of foreign server proxy IPs in resolving this issue. The analysis covers the benefits of overseas advertising for businesses, suitable company types, the working principles of proxy IPs, and usage steps. The aim is to help companies effectively leverage proxy IPs to overcome geographical limitations and achieve successful overseas advertising campaigns. It provides a comprehensive understanding of how to utilize proxy IPs for broader reach and improved advertising performance internationally.

12/29/2025 Logistics Encyclopedia
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