Amazon Ads 3step Guide to Datadriven Optimization

Amazon Ads 3step Guide to Datadriven Optimization

This article presents a three-step method for interpreting Amazon advertising data: allocate a reasonable budget, patiently accumulate data, and focus on key metrics. It emphasizes paying attention to clicks, conversion rates, and order volume, rather than overemphasizing click-through rates. By being data-driven, sellers can optimize their advertising campaigns and maximize their effectiveness. The focus should be on actionable insights gleaned from data analysis to improve performance and ROI.

12/31/2025 Logistics Industry Insights
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Amazon Sellers Boost Sales with Optimized Visual Listings

Amazon Sellers Boost Sales with Optimized Visual Listings

Visual marketing is crucial for Amazon Listings. This article details the requirements for Amazon product images regarding quantity, main and auxiliary image specifications, and general guidelines. It also provides image optimization suggestions aimed at helping sellers create more attractive listings and improve click-through rates and conversion rates. By optimizing product images according to these recommendations, sellers can enhance their listing's visual appeal and ultimately drive more sales.

12/30/2025 Customs Knowledge
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Trucking Market Shows Signs of Recovery Amid Challenges

Trucking Market Shows Signs of Recovery Amid Challenges

The TD Cowen-AFS Freight Index report indicates potential modest recoveries in specific segments despite overall freight market challenges from weak demand and excess capacity. Spot truckload rates increased, parcel pricing adjusted, and LTL freight rates remained elevated. However, ongoing discounting and macroeconomic uncertainties continue to exert pressure on future rate trends. While some positive signs emerge, the market remains sensitive to broader economic conditions and competitive pricing strategies.

01/15/2026 Logistics Industry Insights
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Parcel LTL and Truckload Markets Show Divergent Trends TD Cowen Index

Parcel LTL and Truckload Markets Show Divergent Trends TD Cowen Index

The TD Cowen/AFS Freight Index reveals a divided US freight market. Parcel rates are up due to fuel surcharges and dimensional weight increases. Less-than-truckload (LTL) benefits from Yellow's bankruptcy, maintaining strong pricing. Truckload (TL) rates are slightly down due to increased short-haul shipments. Companies should optimize transportation networks, strengthen carrier partnerships, and improve load factors to navigate these trends and manage logistics costs effectively.

01/15/2026 Logistics Industry Insights
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Amazons Prime Day Success Extends Beyond Sales Rankings

Amazons Prime Day Success Extends Beyond Sales Rankings

Amazon BSR rankings have recovered, but the calculation logic may have been adjusted, emphasizing comprehensive metrics like conversion rates. Sellers should be aware of unstable ranking update frequencies and algorithm changes, check the rankings of key products, optimize listings, focus on advertising conversion rates, and leverage tools to improve operational efficiency. The operational focus should shift to improving product's real conversion rate to seize the opportunity of Prime Day sales boost.

01/19/2026 Logistics Industry Insights
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Google Ads Tips to Boost Crossborder Ecommerce Sales

Google Ads Tips to Boost Crossborder Ecommerce Sales

This article focuses on common issues leading to low conversion rates in Google Ads for cross-border e-commerce. It suggests improving ad performance by precisely setting daily budgets and conversion goals, as well as deeply analyzing traffic quality to diagnose and optimize campaigns. By focusing on these key areas, businesses can effectively improve their Google Ads conversion rates and achieve better results in their cross-border e-commerce efforts.

01/23/2026 Customs Knowledge
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Iran and China Facilitate Rialyuan Trade for Crossborder Payments

Iran and China Facilitate Rialyuan Trade for Crossborder Payments

Say goodbye to complicated Iranian Rial to CNY exchange rate calculations! We offer real-time updated rates, intuitive charts, quick conversions for common amounts, and exchange rate inquiries for various popular currencies. Smart search and secure payments simplify cross-border transactions. Data-driven insights, personalized customization, and customer-centric service help you navigate international transactions with ease. Get accurate exchange rates and streamline your cross-border payments involving Iranian Rial.

01/20/2026 Exchange Rate Query
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Prologis Report Hints at Logistics Real Estate Shift

Prologis Report Hints at Logistics Real Estate Shift

The Prologis IBI Index indicates a rebound in logistics real estate demand, characterized by active leasing and increased utilization rates. While vacancy rates remain stable, future rental growth may accelerate. This suggests a strengthening market driven by renewed demand for logistics space, potentially leading to higher returns for investors. The index highlights the positive trends within the sector, pointing towards a more robust and competitive environment for logistics properties.

01/28/2026 Logistics Industry Insights
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US Shipping Costs Surge Amid Supply Chain Strains

US Shipping Costs Surge Amid Supply Chain Strains

The surge in U.S. ocean freight rates is a result of multiple factors, including pandemic-induced supply-demand imbalances, container shortages, port congestion, rising fuel prices, shipping alliance monopolies, seasonal fluctuations, and economic recovery. These elements have collectively driven up ocean shipping costs, ultimately leading to higher freight rates for consumers. The combination of these pressures has created a challenging environment for businesses relying on global trade and efficient supply chains.

02/02/2026 Logistics Industry Insights
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