Google Ads Enhances Targeting for Overseas Markets

Google Ads Enhances Targeting for Overseas Markets

This article provides an in-depth analysis of time-based and location-based targeting strategies in Google Ads, guiding e-commerce beginners on how to improve advertising efficiency and avoid budget waste through precise scheduling and geographic positioning. It covers advertising platform operation procedures, bidding adjustment techniques, and performance monitoring methods. The aim is to help readers master core settings and maximize the value of their advertising budget. This includes practical tips on setting up campaigns for optimal performance and understanding key metrics to track success.

01/15/2026 Logistics Encyclopedia
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Global Air Freight Fuel Surcharges Explained

Global Air Freight Fuel Surcharges Explained

International air freight fuel surcharges significantly impact logistics costs for foreign trade enterprises. This article delves into the two main methods of fuel surcharge collection, adjustment cycles, and frequency of price increases. It also examines the billing basis and calculation steps, providing practical case studies and cost control recommendations. The aim is to assist foreign trade companies in effectively managing fuel surcharges, reducing logistics expenses, and improving profit margins. Understanding these factors is crucial for optimizing international air freight strategies and maintaining competitiveness in the global market.

01/15/2026 Logistics Encyclopedia
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US Trucking Demand Slows in July Amid Seasonal Downturn

US Trucking Demand Slows in July Amid Seasonal Downturn

The US trucking market experienced a decline in both freight volume and rates in July, influenced by seasonal factors and rising fuel prices. Experts interpret this as a typical off-season adjustment, anticipating a rebound during the peak season. The report details data for various freight types, including dry van, refrigerated, and flatbed, and highlights the gap between contract and spot rates. This provides market participants with valuable insights for informed decision-making. The decline is considered temporary and a natural part of the market cycle.

01/19/2026 Logistics Industry Insights
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Ebay Sellers Face Category Limits Impacts and Workarounds

Ebay Sellers Face Category Limits Impacts and Workarounds

eBay listing limits are a common frustration for sellers. This paper analyzes the reasons for these limits (item quantity, seller performance, platform risk control), explains the dynamic adjustment mechanism of listing quantity limits, and provides strategies to address them. These strategies include improving seller performance, optimizing listing strategies, and expanding into other categories. The aim is to help sellers effectively cope with restrictions and achieve sustainable store development. By understanding the underlying causes and implementing proactive measures, sellers can navigate the limits and continue to grow their business on eBay.

01/04/2026 Logistics Encyclopedia
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Guide to EAS Shipping Routes Ports and Booking

Guide to EAS Shipping Routes Ports and Booking

This article, from a data analyst's perspective, provides an in-depth analysis of Datong Shipping's EAS schedule. It integrates query channels, dissects dynamic adjustment mechanisms, and outlines the route network and port coverage. The article also analyzes the difficulty of booking space and offers guarantee strategies. By interpreting key terms in the schedule and answering frequently asked questions, it helps users optimize their supply chains and enhance global trade competitiveness. This guide aims to improve understanding and facilitate more effective logistics planning for businesses involved in international trade.

01/07/2026 Shipping Company Encyclopedia
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Kohls Streamlines Supply Chain Amid Retail Shifts

Kohls Streamlines Supply Chain Amid Retail Shifts

Kohl's closure of its Ohio e-commerce fulfillment center and subsequent layoffs represent a strategic move to optimize its supply chain and improve operational efficiency. Faced with retail industry transformation, Kohl's is actively addressing challenges by adjusting inventory, investing in its supply chain, and strengthening store fulfillment capabilities, striving to stand out in a competitive market. This strategic adjustment mirrors the broader changes in the retail sector and provides valuable lessons for other companies. It showcases the constant need for adaptation in the face of evolving consumer demands and market pressures.

01/08/2026 Logistics
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UPS Wins USPS Air Cargo Contract Shifting Logistics Landscape

UPS Wins USPS Air Cargo Contract Shifting Logistics Landscape

UPS winning the USPS air cargo contract signifies a reshaping of the logistics industry landscape. Experts believe this stems from USPS's strategic adjustment, enabling UPS to expand its scale and enhance competitiveness. FedEx potentially faces revenue and market share losses, possibly requiring strategic adjustments in response. This contract change will have profound implications for consumers, the competitive environment, and the future development of all parties involved. The deal highlights the dynamic nature of the logistics sector and the constant need for companies to adapt to changing market conditions.

01/15/2026 Logistics
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Data Tools Boost Supply Chain Resilience Amid Port Delays

Data Tools Boost Supply Chain Resilience Amid Port Delays

This paper analyzes the causes of international shipping terminal congestion from a data analyst's perspective, proposing a core response logic of 'early prediction + proactive avoidance + dynamic adjustment + emergency coordination.' Strategies such as port/route substitution, process optimization, and resource coordination are employed to mitigate the impact of congestion on cargo timeliness. The paper emphasizes the crucial role of data-driven approaches in risk management, decision support, and supply chain optimization, ultimately helping businesses enhance supply chain resilience. It highlights the importance of leveraging data for proactive problem-solving and improved operational efficiency.

01/15/2026 Logistics
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XPO Logistics Sells North American Truckload Unit to Refocus Strategy

XPO Logistics Sells North American Truckload Unit to Refocus Strategy

XPO Logistics sold its North American less-than-truckload (LTL) business to TransForce, aiming to optimize its business structure, reduce debt, and focus on core strengths. This move marks a significant step in XPO's strategic adjustment, allowing it to concentrate on core businesses like its freight brokerage network. TransForce, on the other hand, expands its market share in North America through this acquisition. Analysts believe this is a win-win strategic arrangement, benefiting both companies by allowing them to better focus on their respective strengths and strategic goals.

01/19/2026 Logistics
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