Beginners Guide to Amazon Brand Registry Enrollment

Beginners Guide to Amazon Brand Registry Enrollment

This article provides a detailed guide to the Amazon Brand Registry process, covering pre-registration preparations, step-by-step instructions, and important considerations. New sellers can easily understand the Brand Registry process and successfully complete it, enabling them to better protect their brand on Amazon. The guide includes information on trademark requirements, application procedures, and troubleshooting common issues. By following the steps outlined in this article, sellers can navigate the complexities of Brand Registry and unlock its benefits, such as enhanced brand control and access to advanced marketing tools.

01/16/2026 Logistics Encyclopedia
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Postal Reform Act Aims to Modernize USPS for Ecommerce Boom

Postal Reform Act Aims to Modernize USPS for Ecommerce Boom

The Postal Reform Act aims to improve the financial health of the United States Postal Service by eliminating pre-funding requirements for retirement benefits, integrating health insurance, and clarifying the six-day delivery obligation, thus revitalizing USPS. However, the true success of the reform hinges on operational efficiency, technological innovation, and customer experience. The entire logistics industry needs to closely monitor USPS's reform trends to better adapt to the new competitive landscape. This reform presents both opportunities and challenges for businesses reliant on efficient and affordable shipping options.

01/15/2026 Logistics Industry Insights
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Prologis Report Industrial Real Estate Shifts Postpandemic

Prologis Report Industrial Real Estate Shifts Postpandemic

The Prologis IBI report indicates a gradual return to pre-pandemic norms in the industrial real estate market. Rental rates continue to rise, and while vacancy rates remain low, a slight increase is anticipated. Market demand remains robust. A decrease in new construction projects may lead to a future supply-demand reversal. Businesses should plan ahead, flexibly select warehousing solutions, and pay attention to technology applications to navigate market changes. This proactive approach will be crucial for optimizing operations and adapting to the evolving landscape of industrial real estate.

01/19/2026 Logistics Industry Insights
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Global Air Travel Nears Prepandemic Levels in October

Global Air Travel Nears Prepandemic Levels in October

IATA reports that global air passenger traffic continued its recovery in October, nearing pre-pandemic levels. Domestic markets have surpassed pre-pandemic figures, while international markets are also recovering. The Asia-Pacific region lags behind due to pandemic restrictions, trade, and geopolitical influences. Market performance varies significantly across regions, with limited impact from the Israel-Hamas conflict. The aviation industry should maintain cautious optimism and prepare for various challenges in the future.

02/03/2026 Logistics Industry Insights
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Black Myth Wukong Boosts Chinas Cultural Exports and Ecommerce

Black Myth Wukong Boosts Chinas Cultural Exports and Ecommerce

The global success of "Black Myth: Wukong" is not only a gaming event but also an opportunity for cross-border e-commerce. Sellers need to be aware of infringement risks and grasp the new paradigm of cultural going global. By improving professional skills and compliance awareness, they can seize opportunities and achieve sustainable development. This game also provides new ideas and paradigms for the Chinese game industry to "go global." Its success is expected to promote the emergence of more high-quality, AAA domestic games.

08/26/2024 Logistics Industry Insights
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SF International Opens New Los Angeles Warehouse in US Expansion

SF International Opens New Los Angeles Warehouse in US Expansion

SF International's new Los Angeles warehouse in the Western US is officially operational, marking another milestone in its cross-border logistics strategy. The warehouse boasts a prime location, ample storage space, and enhanced last-mile delivery capabilities, providing efficient and convenient logistics services for cross-border e-commerce businesses. Furthermore, a new warehouse in Delaware, Eastern US, is also set to open soon, creating synergy with the Western US warehouse. This expansion will further assist Chinese enterprises in expanding into the US and global markets.

11/03/2025 Logistics
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Walmart Expands Ecommerce in Canada to Rival Amazon

Walmart Expands Ecommerce in Canada to Rival Amazon

Walmart is actively recruiting Canadian sellers to join its US e-commerce platform. By optimizing the supply chain, providing WFS services, and strengthening marketing support, Walmart aims to eliminate cross-border e-commerce barriers and build a more attractive e-commerce ecosystem. This move seeks to challenge Amazon's dominance in the e-commerce market, providing new growth opportunities for sellers, especially offering Chinese sellers a new option for multi-channel distribution. Walmart's initiative aims to create a competitive environment and expand its marketplace reach.

12/29/2025 Logistics Industry Insights
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US Trucking Tonnage Drop Sparks Recession Fears

US Trucking Tonnage Drop Sparks Recession Fears

American Trucking Associations data shows the Freight Tonnage Index declined for the second consecutive month in April, with a year-over-year drop reaching a two-year high, reflecting a weakening goods economy. Analysts attribute this to shifts in consumption patterns, inventory adjustments, inflation, and geopolitical risks. Potential impacts such as falling freight rates, driver unemployment, and economic slowdown should not be ignored. Companies should closely monitor the macroeconomy, optimize operations, expand diversified businesses, strengthen risk management, and embrace technological innovation.

01/07/2026 Logistics
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Cyber Monday Surpasses Black Friday As Top US Shopping Day

Cyber Monday Surpasses Black Friday As Top US Shopping Day

Adobe Analytics data projects Cyber Monday to be the largest online shopping day of the year in the US, with sales reaching $11.2 billion, a 5.5% year-over-year increase, surpassing Black Friday. Mobile shopping is on the rise. Significant discounts are expected on items like strollers and outdoor grills. Popular consumer behaviors include buy-now-pay-later options and curbside pickup. This Cyber Monday highlights the continued growth of e-commerce during the holiday season and evolving consumer preferences.

01/06/2026 Logistics Industry Insights
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US Rail Freight Volumes Rise in Midseptember

US Rail Freight Volumes Rise in Midseptember

According to the Association of American Railroads, U.S. rail carload and intermodal traffic both increased year-over-year in mid-September. Automobiles and petrochemicals performed strongly, while coal and grain faced challenges. Year-to-date figures present a mixed picture. The future market outlook depends on multiple factors, including the macroeconomy, energy transition, and supply chains. Overall, the rail freight sector shows signs of recovery in some areas, but continued growth is contingent on broader economic trends and specific commodity demands.

02/11/2026 Logistics
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