Alibabacom Expands Buyer Reach with Offplatform Traffic Strategy

Alibabacom Expands Buyer Reach with Offplatform Traffic Strategy

Alibaba.com utilizes off-platform traffic generation through social media, search engines, apps, and email marketing to overcome traffic bottlenecks. However, the accuracy of this traffic is often lower, and new buyers may lack familiarity with the platform, requiring merchants to provide prompt support. This paper analyzes the advantages and disadvantages of off-platform traffic acquisition and proposes strategies for merchants to convert this traffic into actual orders, ultimately boosting sales and improving customer engagement on Alibaba.com.

12/30/2025 Logistics Industry Insights
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Amazon Sellers Boost Ad Spending for Holiday Season

Amazon Sellers Boost Ad Spending for Holiday Season

The end-of-year peak season on Amazon is highly competitive, making traffic acquisition crucial both on and off the platform. Display Ads offer broad reach, allowing precise targeting through audience and content relevance. Utilizing strategies like retargeting and similar product targeting can effectively boost new product traffic, capture competitor traffic, and encourage cross-selling. This helps sellers achieve sales breakthroughs during the peak season.

12/31/2025 Logistics Industry Insights
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Printondemand Growth Boosts Independent Online Stores

Printondemand Growth Boosts Independent Online Stores

This article provides an in-depth analysis of the POD (Print-on-Demand) independent e-commerce website model, covering its operational mechanism, advantages and disadvantages, product selection strategies, and traffic acquisition techniques. It emphasizes the advantages of the POD model in meeting personalized needs and reducing inventory risks, and offers product selection suggestions for the US market and specific audiences. Furthermore, it details methods for precise traffic acquisition using search engines and social media, aiming to help cross-border e-commerce sellers seize the growth opportunities offered by the POD model.

12/30/2025 Logistics Industry Insights
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Amazon Sellers Adopt Lowcost Traffic Tactics to Boost Profits

Amazon Sellers Adopt Lowcost Traffic Tactics to Boost Profits

In Amazon's competitive marketplace, low-cost traffic generation is crucial for seller survival. This article shares two practical strategies: first, improve conversion rates and reduce customer acquisition costs through precise long-tail keywords; second, leverage related traffic with a 'beggar' approach, bidding extremely low on ASINs in bulk to capture unexpected traffic. Emphasizing the importance of refined operations and data monitoring, this helps sellers achieve profitability on the Amazon platform. This strategy aims to acquire traffic at minimal cost.

01/06/2026 Logistics Industry Insights
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Amazon Sellers Boost Sales with Product Detail Page Ads

Amazon Sellers Boost Sales with Product Detail Page Ads

This article delves into the value and operational strategies of Amazon affiliate traffic. It focuses on the layout principles of advertising placements on product detail pages, offensive and defensive strategies, and how to improve advertising effectiveness through data analysis and tool assistance. The aim is to help sellers achieve precise traffic acquisition and sales growth.

12/31/2025 Logistics Industry Insights
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Douyin Sellers Guide to Boosting Traffic Experience Scores

Douyin Sellers Guide to Boosting Traffic Experience Scores

This article delves into the impact of TikTok Shop's Experience Score on traffic. It provides practical guidance on quickly improving the score from three dimensions: product experience, logistics experience, and merchant service. It also introduces unconventional methods like low-price traffic acquisition, as well as the fundamental way to enhance overall strength. The aim is to help merchants overcome the challenges of low Experience Scores and achieve traffic growth.

01/06/2026 Logistics Encyclopedia
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Facebook Ad Strategies to Cut Costs Boost Customer Acquisition

Facebook Ad Strategies to Cut Costs Boost Customer Acquisition

This article delves into common challenges in Facebook A+AC advertising, including conversion attribution window discrepancies, limited audience reach, creative fatigue, and ad exposure algorithms. It offers corresponding solutions and emphasizes the value of persisting with A+AC advertising. The article shares practical tips and advanced strategies to help advertisers overcome wasteful spending and achieve efficient customer acquisition. It aims to provide actionable insights for optimizing A+AC campaigns and maximizing ROI on Facebook.

01/06/2026 Logistics Industry Insights
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Globex Invests 40M in Power Tool Sector Via Acquisition

Globex Invests 40M in Power Tool Sector Via Acquisition

Eastern China's cross-border e-commerce giant, GreatStar, invested 280 million to acquire Ailun Cleaning, strengthening its power tool product line and demonstrating its strong financial strength and market expansion determination. By integrating online and offline channels and continuously expanding into new categories and markets, GreatStar has achieved sustained performance growth. Facing the challenges of the cross-border e-commerce market, product power remains the core competitiveness for sellers. This acquisition highlights GreatStar's strategic focus on enhancing its product offerings and solidifying its market position.

01/16/2026 Logistics Industry Insights
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BNSF Acquisition Sparks Shippers Concerns Over Rising Freight Costs

BNSF Acquisition Sparks Shippers Concerns Over Rising Freight Costs

The Surface Transportation Board (STB) of the U.S. Department of Transportation held hearings on Berkshire Hathaway's acquisition of BNSF Railway, focusing on whether the $8.1 billion acquisition premium should be included in BNSF's cost base, thus impacting freight pricing. Shippers expressed concerns about potential freight rate increases and urged the STB to protect their interests. Experts suggested breaking the regulatory cycle. This case concerns fair competition and efficiency improvement in rail transport, and the outcome will have a profound impact on the industry. The core issue is whether the premium should be considered when calculating BNSF's costs.

01/22/2026 Logistics
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