This article delves into the four major bidding strategies for Amazon Advertising: Down Only, Dynamic Bids, Fixed Bids, and Rule-Based Bidding. It provides practical advice on selecting the optimal strategy based on product lifecycle stage, budget constraints, and market competitiveness. The aim is to empower sellers to optimize their advertising campaigns and improve Return on Ad Spend (ROAS).
Facing new challenges in cross-border e-commerce by 2026, B2B going global is becoming a new engine for business growth. This event focuses on B2B foreign trade, inviting successful merchants to provide one-on-one guidance, helping companies seize market dividends and achieve business breakthroughs. The event will be held on January 21, 2026, in Jieyang.
Voice search is rapidly transforming the e-commerce landscape. This article delves into the impact of voice search on e-commerce SEO, particularly on the Amazon platform. It provides practical strategies to help sellers optimize product listings, win the Buy Box, and improve category rankings. Ultimately, the goal is to capitalize on the traffic opportunities presented by the AI era. Learn how to adapt your SEO efforts to meet the growing demand for voice-activated shopping and stay ahead of the competition on Amazon.
With rising on-Amazon traffic costs, this article emphasizes the importance of integrating on- and off-Amazon strategies. By analyzing suitable scenarios for off-Amazon traffic generation, key influencing factors, and subsequent operational strategies, it provides sellers with effective ways to stand out in a competitive market. Combining on- and off-Amazon approaches is crucial for achieving sustainable growth in Amazon operations. It highlights the need to diversify traffic sources and leverage external channels to drive sales and improve overall performance on the platform.
A study of 487 keywords reveals that Google's algorithm favors non-AI-generated content and can identify and penalize low-quality AI content. While Google hasn't banned all AI content, high-quality, human-reviewed content remains crucial. The research emphasizes that content creators should prioritize content quality, avoid over-reliance on AI for low-quality content, and stay updated on Google algorithm changes. Focus should be on creating valuable and original content that meets user needs, rather than solely relying on AI tools for content generation.
Amazon advertising should focus on ROI rather than ACOS. This article introduces different ad types, their architecture, and applications. It aims to help sellers optimize their advertising strategies based on product lifecycle and market competition, ultimately improving return on investment. By understanding various ad formats and strategic placements within the Amazon ecosystem, sellers can tailor their campaigns for maximum efficiency and profitability, moving beyond a simple cost-per-sale metric to a holistic view of advertising performance and its impact on overall business growth.
This article delves into strategies for handling negative reviews on Amazon for new products, including identifying the nature of the reviews, adjusting variation strategies, rapidly accumulating positive reviews, and providing excellent after-sales service. It also interprets potential KYC verification requirements on Amazon US, offering advice to sellers on how to respond. The goal is to help sellers navigate crises and achieve stable and sustainable growth. By understanding these challenges and proactively implementing solutions, sellers can mitigate risks and optimize their performance on the Amazon platform.
This article delves into the significance of US PCE data, particularly the core PCE price index as the Federal Reserve's preferred inflation gauge. It elaborates on the importance of market expectation ranges and the impact mechanisms of unexpected data fluctuations on the market. Furthermore, it provides practical advice on utilizing PCE data for investment decisions, aiming to help readers better understand inflation trends and market movements. The analysis focuses on how deviations from expected PCE figures can trigger market volatility and offers strategies for navigating these fluctuations.
This article provides an in-depth analysis of commission and logistics costs under the Ozon Marketplace model, comparing it with the RealFBS model. It offers cost calculation examples and analyzes the rates of Chinese logistics partners. Furthermore, it provides strategic recommendations for sellers to optimize profit margins and achieve success on the Ozon platform. The analysis focuses on understanding the interplay between Ozon's commission structure, various logistics options, and their impact on overall profitability for sellers operating on the platform, particularly those utilizing Chinese logistics providers.
Shipware experts discussed the current parcel shipping market, rate pricing, peak season outlook, and tariff impacts on a podcast. Drawing on their extensive industry experience, they emphasized the importance of transparent pricing and proactive planning. They also shared strategies for reducing logistics costs and improving operational efficiency through professional consulting services. The discussion highlights how businesses can leverage these insights to navigate changes and capitalize on opportunities in the evolving parcel landscape. Ultimately, the key takeaways focused on strategic planning and leveraging expertise to optimize shipping operations.
