Amazon Ads Launches Skulevel Profitability Tools for Sellers

Amazon Ads Launches Skulevel Profitability Tools for Sellers

Amazon Advertising launched a new "Products" page, integrating SKU-level advertising data to help sellers analyze profitability and avoid blind optimization. This feature provides optimization suggestions without relying on third-party tools, although it currently excludes Sponsored Brands campaign data. It's a valuable tool for profit-driven operators, enabling them to understand the performance of individual products and make informed decisions to improve their bottom line.

12/29/2025 Logistics Industry Insights
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Amazon Sellers Struggle With Rising Ad Costs Lower Profits

Amazon Sellers Struggle With Rising Ad Costs Lower Profits

This paper delves into why some Amazon sellers experience diminishing returns on advertising spend within specific categories. By analyzing category characteristics such as traffic concentration and keyword purchase intent, using the Ring Light as a case study, it proposes a gradual growth strategy for mid-tier sellers and a multi-listing strategy for top-tier sellers. The study introduces the "Keyword Blocking Coefficient" as a key metric to help sellers develop more precise and efficient advertising strategies, ultimately maximizing profits. This aims to provide actionable insights for optimizing ad performance and improving ROI.

12/29/2025 Logistics Industry Insights
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Global Air Freight Costs Rise Amid Key Market Shifts

Global Air Freight Costs Rise Amid Key Market Shifts

This article analyzes the factors influencing international air freight costs, including cargo weight and volume, shipping distance, nature of the goods, flight class, and airport charges. By gaining a deeper understanding of these factors, it aids readers in better budgeting and planning for international air freight expenses.

08/04/2025 Logistics Encyclopedia
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Middle East Airline Market Grows Amid Rising Competition

Middle East Airline Market Grows Amid Rising Competition

This article analyzes the rapid growth of the Middle East aviation market, exploring the competitive landscape of regional airlines, the role of strategic aviation hubs, and the impact of the rise of low-cost carriers on ticket prices. Despite facing numerous challenges, the Middle East aviation market demonstrates vast development potential.

08/07/2025 Logistics
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Comorian Franc to US Dollar Exchange Rate Trends Analyzed

Comorian Franc to US Dollar Exchange Rate Trends Analyzed

This article introduces the exchange rate of 50 Comorian Francs to US Dollars and the method of calculation, emphasizing the importance of real-time exchange rate monitoring, especially during large fund transfers. It also analyzes the status of the Comorian Franc in international trade and its impact on business and personal life.

08/11/2025 Exchange Rate Query
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