Amazon Marketing Cloud Boosts Sales Predictions

Amazon Marketing Cloud Boosts Sales Predictions

This article delves into leveraging Amazon Marketing Cloud (AMC) to accurately forecast sales revenue generated by brand advertising investments. Through case studies, it demonstrates AMC's powerful capabilities in improving DPVR, purchase rate, and building LTV models. It emphasizes how AMC empowers brand sellers to optimize advertising strategies, quantify advertising value, and ultimately achieve sales growth. The analysis highlights the practical application of AMC for precise sales predictions and enhanced marketing effectiveness within the Amazon ecosystem.

01/06/2026 Logistics Industry Insights
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ATA Projects 14 Million Tons in Trucking Growth by 2035

ATA Projects 14 Million Tons in Trucking Growth by 2035

The American Trucking Associations (ATA) forecasts road freight tonnage to reach a peak of 14 million tons by 2035. The report highlights the dominance of road transportation in the freight market, projecting significant growth in both tonnage and revenue. It also analyzes trends in other transportation modes, including rail, air, and water. Businesses should capitalize on opportunities such as technological innovation, sustainability, and intermodal transportation, developing clear strategic plans to thrive in future competition.

01/07/2026 Logistics Industry Insights
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ATA Predicts Record Trucking Volumes by 2035

ATA Predicts Record Trucking Volumes by 2035

The American Trucking Associations (ATA) forecasts that road transportation will continue to dominate the freight market over the next decade, reaching nearly 14 million tons by 2035. The report highlights the crucial role of road transport in economic development, analyzing key drivers of growth while also pointing out industry challenges and opportunities. Road transportation companies need to respond proactively, seize opportunities, and achieve sustainable development. The report underscores the importance of adapting to changing market dynamics to maintain competitiveness and contribute to economic prosperity.

01/07/2026 Logistics Industry Insights
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US Manufacturing Rebounds As Services Sector Expands ISM

US Manufacturing Rebounds As Services Sector Expands ISM

The latest ISM report indicates moderate growth in US manufacturing and robust expansion in the service sector for 2024. Manufacturing saw accelerated capital expenditure but slightly weaker revenue growth. Conversely, the service sector demonstrated strong growth in both revenue and investment. The report forecasts continued growth in both manufacturing and service industries for 2025, albeit with persistent internal structural differences. While manufacturing is investing, revenue lags. The service sector shows strength across the board. This divergence suggests varied supply chain pressures and investment strategies for the coming year.

01/28/2026 Logistics Industry Insights
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FTR Cuts 2025 Economic Freight Outlook Amid Tariff Concerns

FTR Cuts 2025 Economic Freight Outlook Amid Tariff Concerns

An FTR report indicates that tariff policies are negatively impacting the US freight market, leading to decreased industrial demand and downward revisions in freight volume forecasts. The report predicts slower GDP growth and rising unemployment. It advises companies to closely monitor policy changes, optimize operations, and embrace technological innovation to navigate these challenges. The tariffs are exacerbating an already slowing economy and creating uncertainty within the freight sector. Businesses must be proactive to mitigate potential losses.

02/12/2026 Logistics Industry Insights
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ATA Economist Predicts Freight Industry Trends at RILA Conference

ATA Economist Predicts Freight Industry Trends at RILA Conference

Bob Costello, Chief Economist at the American Trucking Associations, provided an in-depth analysis of the freight economic outlook at the RILA Retail Supply Chain Conference. He forecasts an economic slowdown rather than a recession in the near term, but a recession is inevitable, potentially in 2021. Despite challenges in the housing market, economic fundamentals remain solid, with strong manufacturing output. Long-term driver compensation has lagged, and increasing driver pay is crucial for the industry's sustainability and attracting new talent.

02/12/2026 Logistics Industry Insights
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ATA Economist Analyzes Freight Industry Trends and Risks

ATA Economist Analyzes Freight Industry Trends and Risks

Bob Costello, Chief Economist at the American Trucking Associations, provided an in-depth analysis of future trends in the freight economy at the RILA Supply Chain Conference. He believes that while economic growth will slow, the overall economy will continue to grow, delaying the risk of recession. He also highlighted concerns about tight labor markets, a stressed housing market, and trade frictions. Costello emphasized that companies should focus on technological changes, diversification, and risk management to navigate future challenges and maintain a competitive edge in the evolving freight landscape.

02/12/2026 Logistics Industry Insights
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New Cowenafs Index Aims to Predict Freight Rate Trends

New Cowenafs Index Aims to Predict Freight Rate Trends

The Cowen/AFS Freight Index is released, providing institutional clients with pricing forecasts for LTL, TL, and parcel shipments to aid market decision-making. This index offers valuable insights into current and future freight rates, enabling businesses to optimize their logistics strategies and improve profitability. By leveraging the data and analysis provided, companies can make informed choices regarding carrier selection, contract negotiations, and overall transportation planning. The Cowen/AFS Freight Index is a crucial tool for navigating the complexities of the freight market.

01/21/2026 Logistics Industry Insights
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New Cowenafs Index Predicts Future Freight Rates

New Cowenafs Index Predicts Future Freight Rates

The Cowen/AFS Freight Index leverages data and machine learning to forecast less-than-truckload (LTL), truckload (TL), and parcel rates, providing valuable insights for market decision-making. It offers a data-driven approach to understanding and predicting freight pricing trends, enabling businesses to optimize their logistics strategies and improve cost efficiency. The index serves as a crucial benchmark for industry professionals seeking to navigate the complexities of the freight market and make informed decisions regarding transportation costs.

01/21/2026 Logistics Industry Insights
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Chinas Digital Marketing Trends to Watch in 2026

Chinas Digital Marketing Trends to Watch in 2026

The "China Digital Marketing Trends Report 2026" is about to be released. Based on extensive research and interviews, the report forecasts marketing investment confidence, analyzes growth opportunities and challenges, examines media resource investment trends, and explores the application of AI in marketing. The live broadcast of the release event will interpret the report's key findings and invite industry experts to discuss critical issues in depth. This report provides valuable insights for marketers looking to navigate the evolving digital landscape in China.

02/12/2026 Logistics Industry Insights
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