This article provides an in-depth analysis of OZON search advertising in a Q&A format. It covers the definition of the ads, display locations, bidding strategies, cost calculation, and performance evaluation. The aim is to help sellers understand the underlying logic of OZON search ads, optimize their ad campaigns, and ultimately increase sales. It provides practical insights for effective advertising on the OZON platform.
This article provides an in-depth analysis of eBay search optimization strategies. It emphasizes the importance of category selection, product details, identifiers, high-quality images, title and description optimization, and the application of store templates. The goal is to help sellers increase product visibility, attract more potential buyers, and achieve sales growth. Continuous optimization is key, requiring attention to platform policies and algorithm changes, striving for excellence.
The hotel industry is entering a "data-driven" era, with aviation data emerging as a new growth area. By analyzing flight schedules, bookings, ticket prices, flight status, and seat data, hotels can accurately forecast demand, optimize pricing, uncover potential markets, make informed location decisions, conduct targeted marketing, and implement dynamic pricing strategies. These tactics help improve occupancy rates, increase revenue, and achieve a substantial return on investment.
FedEx and the Air Line Pilots Association (ALPA) have reached a tentative agreement, featuring a 30% pay increase for pilots and significant improvements to retirement benefits. This agreement averts a potential strike, stabilizes operations, enhances talent attraction, and improves labor relations, setting a new benchmark for the air cargo industry. The agreement's final implementation is contingent upon ratification by a vote of the entire pilot membership.
U.S. container imports saw a slight month-over-month increase in June but declined year-over-year, indicating stabilization with ongoing pressure. China's import share continued to decrease, while Southeast Asia emerged as a new growth area. West Coast ports recovered, while the East Coast faced pressure. Businesses should pay attention to trade policy changes, promote supply chain diversification, optimize port selection, and make data-driven decisions.
A Descartes report indicates a slight month-over-month increase but a year-over-year decrease in US container imports for June. China's share continues to decline. Key factors include trade policy adjustments, supply chain diversification, and evolving port dynamics. Southeast Asian countries are gaining prominence, while West Coast ports are rebounding. US importers need to adapt to these shifts and adjust their supply chain strategies accordingly.
This article selects 20 essential foreign trade operation tools, covering data mining, customer communication, product selection analysis, SEO optimization, and more. It helps traditional foreign trade enterprises acquire customers accurately and empowers cross-border e-commerce sellers to operate with precision, reduce costs, and increase efficiency, ultimately winning in the global market. These tools are designed to streamline processes and improve overall performance in international trade.
Amazon Germany has launched a "Click and Collect" service, allowing third-party sellers to offer same-day in-store pickup for customers within a 48-kilometer radius. This initiative aims to increase store traffic, attract new customers, strengthen customer relationships, boost product sales and after-sales service, and enhance store visibility. Ultimately, it helps sellers achieve online-offline integration and provides customers with more convenient shopping options.
This article analyzes six key drivers of price fluctuations in international air freight, including fuel costs, supply and demand dynamics, and geopolitical factors. It aims to provide businesses with coping strategies to help them achieve effective cost control and logistics management in global trade.
In the first half of 2025, cargo volume at the Port of Rotterdam decreased by 4.1%, with significant declines in both dry bulk and liquid bulk shipments. Although there was a slight increase in bulk throughput and a 2.7% growth in container transport, overall competitiveness remains under severe pressure. The port authority expressed concerns about low investment levels, highlighting the importance of revitalizing trade vitality for the future.
