Amazon Prime Discounts Boost Sales Using Reference Pricing

Amazon Prime Discounts Boost Sales Using Reference Pricing

Amazon's updated Prime Exclusive Discount policy emphasizes the importance of the reference price. Sellers must accurately set the Manufacturer's Suggested Retail Price (MSRP) or market price to meet discount requirements and attract buyers. Failure to set a reference price will affect participation in promotional activities. Sellers are advised to set it in advance to seize sales opportunities. This ensures eligibility for Prime discounts and helps customers perceive the value of the offer, ultimately boosting sales on Amazon.

01/05/2026 Logistics
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Amazon Revamps Seller Rating System Key Changes Explained

Amazon Revamps Seller Rating System Key Changes Explained

Amazon's fall Prime Day is approaching, and Prime Exclusive Discounts now require a fee, demanding seller flexibility. Simultaneously, Amazon is testing removing product ratings from search pages, sparking debate about conversion rates and opportunities for new products. Sellers should focus on product quality, optimize product detail pages, acquire genuine reviews, and operate compliantly to adapt to platform changes. This includes understanding the impact of paid Prime discounts and the potential shift in consumer behavior due to the absence of visible ratings in search results.

01/04/2026 Logistics Industry Insights
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Temus Deep Discounts Disrupt Ecommerce Rival Amazon

Temus Deep Discounts Disrupt Ecommerce Rival Amazon

Temu's 'Black Friday' promotion was extensive, but some sellers reported no significant order increase. Its low-price strategy impacted Amazon's 'Black Friday'. Temu's rise mirrors Pinduoduo's success in the domestic e-commerce market but faces sustainability challenges. Sellers should proactively adapt their strategies and enhance competitiveness to navigate this evolving landscape. The low-price strategy may not be sustainable in the long run, and sellers need to focus on other aspects like product quality and customer service.

01/07/2026 Logistics Industry Insights
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Temus Discounts Mask Scams Ecommerce Sellers Warned

Temus Discounts Mask Scams Ecommerce Sellers Warned

This article exposes the recent surge in Temu recruitment scams, warning cross-border e-commerce sellers to be wary of fraudulent schemes that use high "signing fees" as bait. It emphasizes the importance of joining Temu through official channels to avoid falling victim to false recruitment information and protect their rights. Sellers are advised to participate in cross-border e-commerce rationally and avoid believing in unverified offers. This helps ensure a secure and legitimate entry into the Temu marketplace.

01/16/2026 Logistics Industry Insights
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USPS Ends Discounts in Ground Shipping Overhaul

USPS Ends Discounts in Ground Shipping Overhaul

The United States Postal Service (USPS) is modifying its contracts with package consolidators, eliminating discounts to optimize network efficiency and promote its Ground Advantage service. This move aims to improve profitability and address market competition. However, it may impact the strategies of package consolidators and shippers, potentially creating opportunities for competitors like UPS and FedEx. The changes reflect USPS's broader logistics strategy to remain competitive in the evolving parcel delivery landscape.

01/15/2026 Logistics
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Amazon Sellers Face Black Friday Tech Glitches Lost Sales

Amazon Sellers Face Black Friday Tech Glitches Lost Sales

Amazon faced technical issues during Black Friday, including disappearing Prime-exclusive discounts and malfunctioning lightning deal pages, leading to traffic loss and conversion challenges. Consumers still prefer the traditional Black Friday day, suggesting that extended discount periods might weaken the sense of urgency. Sellers should expand multi-channel traffic acquisition strategies, proactively address unexpected situations, and improve platform stability to mitigate future disruptions.

12/31/2025 Logistics Industry Insights
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Amazon Expands Hiring Discounts Ahead of Peak Season

Amazon Expands Hiring Discounts Ahead of Peak Season

Amazon is gearing up for the peak season by announcing the hiring of 150,000 employees and increasing wages and benefits, demonstrating confidence in year-end sales growth. Simultaneously, the Vine program is launching limited-time discounts, providing sellers with opportunities to gain reviews. Sellers should rationally assess their situation, optimize product listings and promotion strategies, seize opportunities, and achieve sales goals. This period requires careful planning and execution to maximize potential gains during the busy holiday shopping season.

01/06/2026 Logistics Industry Insights
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Livestream Shopping Scams How to Spot Fake Discounts

Livestream Shopping Scams How to Spot Fake Discounts

Hangzhou Baohong Culture Media Co., Ltd. was fined for fabricating the original price of products during live streaming, exposing the common practice of 'raising prices before discounting' in e-commerce. Celebrities like Shu Chang and a subsidiary of Chow Tai Fook have also faced controversy for similar issues. Although regulatory authorities have introduced relevant regulations, the practice of fabricating original prices persists. Consumers should be rational, actively protect their rights, and jointly resist price fraud to create a healthy and orderly live streaming e-commerce environment.

01/05/2026 Logistics Industry Insights
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Temu Gains Popularity Among US Shoppers With Discounts

Temu Gains Popularity Among US Shoppers With Discounts

Temu, leveraging the C2M model and social media marketing, has rapidly risen in the US market, catering to consumers' demand for cost-effective products amidst high inflation. Drawing on the successful experience of SHEIN, Temu is poised to create a new wave in the US e-commerce market. However, its future development still faces challenges. The C2M model allows Temu to directly connect with manufacturers, reducing costs and offering competitive pricing. Its aggressive marketing strategy has also contributed to its rapid growth.

01/16/2026 Logistics Industry Insights
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USPS Considers Reducing Integrator Discounts to Curb Losses

USPS Considers Reducing Integrator Discounts to Curb Losses

The United States Postal Service (USPS) is adjusting its contracts with package consolidators to optimize operational efficiency and financial performance. This move eliminates discounts for consolidators dropping off packages at postal facilities, focusing on developing its own ground package service. Experts suggest this could lead to increased shipping costs and longer delivery times, potentially benefiting competitors. USPS needs to optimize its network, improve service, and control costs to ensure a successful transition. The adjustment represents a strategic shift in USPS's approach to package delivery.

01/15/2026 Logistics
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