Amazon Ads 8 Key Fixes to Boost PPC Performance

Amazon Ads 8 Key Fixes to Boost PPC Performance

Amazon sellers often suffer from high advertising costs eroding their profits. This article provides 8 key self-check elements to improve ad performance and ensure every penny counts. These include optimizing your listing, leveraging automatic campaigns, adjusting keyword matching, negating irrelevant traffic, selecting long-tail keywords, launching video ads, tracking advertising data, and avoiding frequent tinkering. By focusing on these areas, sellers can significantly improve their ROI and reduce wasted ad spend on Amazon.

01/06/2026 Logistics Industry Insights
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Amazon Sellers Urged to Optimize Search Terms for Traffic

Amazon Sellers Urged to Optimize Search Terms for Traffic

This article provides an in-depth analysis of Amazon's Search Term rules and considerations, emphasizing the importance of precise traffic generation. It details core rules such as length limitations, synonym strategies, and keyword variations, while also warning against the risks of non-compliant practices. The aim is to help sellers create effective Search Terms to improve Listing visibility and sales performance on Amazon. This includes optimizing the listing for better search results and increased conversion rates.

01/04/2026 Logistics Encyclopedia
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AI Branding Strategies Boost Visibility for Businesses

AI Branding Strategies Boost Visibility for Businesses

Is AI search failing to surface your brand? This article unveils the data indexing logic of large AI models, analyzing why brand information might be 'invisible,' 'dormant,' or have limited visibility. It proposes four key strategies: establishing a standardized SEO system, building a structured brand information database, participating in authoritative industry events, and deepening social media reputation building. These strategies aim to help businesses increase AI brand impressions and achieve brand breakthrough in the AI era.

01/27/2026 Logistics Industry Insights
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Ecommerce Firms Urged to Select Proper Bills of Lading

Ecommerce Firms Urged to Select Proper Bills of Lading

Cross-border e-commerce sellers should be aware of the risks associated with choosing between ocean bills of lading and forwarder bills of lading. Ocean bills of lading, issued by shipping companies, offer a simpler cargo retrieval process and stronger proof of ownership, suitable for full container load (FCL) shipments. Forwarder bills of lading, issued by freight forwarders, are appropriate for less than container load (LCL) shipments and specific trade terms but carry the risk of destination port agent issues. Selecting the wrong bill of lading can lead to cargo detention and financial loss. Consulting with professional logistics advisors is recommended.

11/03/2025 Document Interpretation
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Shipping Industry Grapples With Rising Container Rolling Issues

Shipping Industry Grapples With Rising Container Rolling Issues

This article explores the causes and impacts of the phenomena of 'container roll-over' and 'congestion' in the freight forwarding industry. It analyzes how shipping companies' space management can lead to containers being rolled over, as well as the challenges faced by cargo owners and freight forwarders in this process. Container roll-overs are attributed not only to the surge in cargo volume during peak shipping seasons but also to factors like freight rates and customer relationships. Although shipping companies bear no responsibility for roll-overs, this practice severely affects partnerships, highlighting the need for industry attention and improvement.

07/28/2025 Logistics Encyclopedia
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Live Streamer Dong Yuhuis Lingerie Row Sparks IP and Platform Debate

Live Streamer Dong Yuhuis Lingerie Row Sparks IP and Platform Debate

The "underwear controversy" surrounding Dong Yuhui has sparked deep reflections on live streaming product selection, IP positioning, platform responsibility, and the social media ecosystem. The incident exposed shortcomings in the product selection process, highlighted the conflict between intellectual integrity and commercial value, and warned against the alienation of the social media environment. New Oriental should strengthen its corporate brand and achieve a win-win situation for both personal IP and the platform. The live streaming industry needs to be cautious in product selection, respect its hosts, and adhere to ethical bottom lines. Platforms should strengthen governance and create a healthy ecosystem.

01/07/2026 Logistics Industry Insights
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Tiktok Shop Shifts to Managed Model in Crossborder Ecommerce

Tiktok Shop Shifts to Managed Model in Crossborder Ecommerce

TikTok e-commerce is reportedly launching a "fully managed" model, where merchants only supply goods and the platform handles operations. This aims to shorten the sales process and improve efficiency, with plans to fully open the Shop function in the US this year. The fully managed model is becoming an industry trend, testing the platform's product selection and operational capabilities, while also bringing opportunities and challenges to merchants. TikTok e-commerce is accelerating its transformation, and the combination of its massive traffic and the fully managed model may reshape the landscape of cross-border e-commerce.

12/30/2025 Logistics Industry Insights
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Aviation Industry Focuses on Airworthiness and Certification Standards

Aviation Industry Focuses on Airworthiness and Certification Standards

This course provides an in-depth analysis of international standards and regulations related to aircraft airworthiness and airline certification. You will learn the process of obtaining an Air Operator Certificate (AOC), the key elements of maintenance programs, and the establishment of a quality assurance system. Through practical exercises and case studies, you will enhance your professional skills in aviation safety management, auditing, and approval, contributing to the organization's operational excellence. This course aims to equip you with the knowledge and skills necessary for navigating the complex landscape of aviation regulations and ensuring safe and compliant operations.

01/20/2026 Logistics Encyclopedia
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Global Exporters Urged to Master Shipping Cutoff Times

Global Exporters Urged to Master Shipping Cutoff Times

This article provides an in-depth analysis of three key deadlines in international shipping: cut-off time for Shipping Instructions (SI), customs clearance cut-off, and container yard (CY) cut-off. The SI cut-off is the deadline for submitting cargo manifest information. The customs cut-off is the deadline for completing customs clearance and release. The CY cut-off is the final time for containers to enter the terminal yard. The article details the significance, precautions, and strategies for each stage, aiming to help shippers and freight forwarders understand the shipping process, avoid delays, and prevent additional costs.

02/03/2026 Logistics Encyclopedia
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Amazon Sellers Gain Edge with Keyword Extraction Tools

Amazon Sellers Gain Edge with Keyword Extraction Tools

Tired of manually collecting Amazon search suggestions? This article shares a secret to export them with one click. Learn how to quickly acquire keywords using a plugin, build a dedicated keyword database, optimize your listing copy, and target ads precisely to boost product visibility and conversions. Say goodbye to inefficiency and create a blockbuster listing!

12/31/2025 Logistics Encyclopedia
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