Amazon Sellers Boost Sales with Influencer Video Marketing

Amazon Sellers Boost Sales with Influencer Video Marketing

Amazon sellers can boost product visibility and sales by collaborating with influencers, leveraging associated videos and main image videos. Key strategies include selecting suitable influencers, customizing content, optimizing video quality, monitoring data, actively engaging with the audience, and utilizing the Inspire feature. As short videos and live-stream e-commerce become more prevalent, the importance of branded promotional videos will continue to grow. This approach allows sellers to reach a wider audience, build trust, and ultimately drive conversions on the Amazon platform.

01/05/2026 Logistics Industry Insights
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US Probes National Security Risks in Aircraft Industry

US Probes National Security Risks in Aircraft Industry

The U.S. Department of Commerce has initiated a Section 232 investigation into the commercial aircraft industry, assessing the potential national security threats posed by imported aircraft, engines, and components. The investigation focuses on foreign subsidies, overcapacity, the risk of supply chain weaponization, and domestic capacity expansion possibilities. It aims to explore the necessity of protective measures such as tariffs and quotas. This move could trigger trade friction, reshape global supply chains, impact aviation product prices, and introduce uncertainty to industry innovation.

01/08/2026 Customs Knowledge
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Walmart Opens Beef Plant to Expand Supply Chain Control

Walmart Opens Beef Plant to Expand Supply Chain Control

Walmart's first self-operated beef processing plant in Kansas marks a significant step in its vertical integration strategy. This move aims to strengthen supply chain resilience, invest in American manufacturing, and control the Angus beef supply chain. By building its own processing plant and making equity investments, Walmart seeks to improve product quality, reduce costs, enhance transparency, and ultimately deliver greater value to consumers. This initiative has a profound impact on the retail industry and may inspire more retailers to follow suit.

01/08/2026 Logistics Industry Insights
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Lowes Profit Rises on Inventory Optimization Strategy

Lowes Profit Rises on Inventory Optimization Strategy

Lowe's streamlined SKUs, optimized inventory with AI, and diversified suppliers to improve gross margins and reduce inventory. Inventory optimization has become a crucial factor for enhancing competitiveness in the retail industry. This approach allows for better forecasting, reduced waste, and improved responsiveness to customer demand. By implementing these strategies, retailers can achieve significant cost savings and improve overall profitability. Furthermore, a well-managed inventory system contributes to a more efficient supply chain and enhances customer satisfaction through improved product availability.

01/08/2026 Logistics Industry Insights
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Conagra Brands Rebounds from Supply Chain Challenges

Conagra Brands Rebounds from Supply Chain Challenges

Conagra Brands is working to restore production and combat inflation after experiencing supply chain challenges. The company is focusing on improving service levels, increasing inventory, and making strategic investments. Efforts are underway to enhance supply chain resilience, modernize production lines, and optimize the manufacturing footprint. These initiatives aim to address future challenges and opportunities, ultimately providing consumers with a more reliable supply of products. The company is prioritizing long-term solutions to navigate the current economic climate and ensure consistent product availability.

01/08/2026 Logistics Industry Insights
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Douyin Shop Unveils Five Key Sales Models for Business Growth

Douyin Shop Unveils Five Key Sales Models for Business Growth

This article delves into the startup strategies for TikTok Shop and five mainstream livestreaming commerce models: short video traffic generation, shop self-broadcasting, influencer marketing, account remixing, and product card traffic. It emphasizes that merchants should adapt to the characteristics of the TikTok platform, focus on short video content creation, and choose the appropriate operating model based on their own circumstances to achieve rapid shop growth and profitability. This includes understanding platform algorithms and engaging with the community to maximize reach and conversions.

01/04/2026 Logistics Industry Insights
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Amazon Sellers Adopt Data Tactics to Counter ASIN Dominance

Amazon Sellers Adopt Data Tactics to Counter ASIN Dominance

This paper addresses the problem of high ASIN traffic share and low keyword ad exposure and conversion rates in Amazon Advertising. From a data analyst's perspective, it delves into the reasons, including discrepancies between keyword and product page exposure, and the impact of category characteristics. A data-driven keyword advertising optimization strategy is proposed, encompassing bid optimization, ad placement optimization, listing optimization, and time-of-day optimization. This aims to help sellers improve advertising effectiveness, achieve precise traffic acquisition, and boost conversions.

01/04/2026 Logistics Encyclopedia
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Amazon Enforces Stricter Rules on Unauthorized Flash Deals

Amazon Enforces Stricter Rules on Unauthorized Flash Deals

This article delves into the operational principles and potential risks associated with third-party Amazon Lightning Deal submission services. It emphasizes Amazon's strict enforcement against violations and advises sellers to adhere to compliance standards. The article suggests that sellers should focus on improving product quality and sales performance to increase their chances of receiving Lightning Deal recommendations from Amazon's system, thus achieving long-term sustainable growth. Avoiding unauthorized third-party services is crucial for maintaining a healthy and compliant Amazon business.

01/04/2026 Logistics Industry Insights
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Amazon Sellers Thrive in Funeral Supply Niche Market

Amazon Sellers Thrive in Funeral Supply Niche Market

This article unveils the success stories of two Amazon sellers in the funeral and memorial supplies niche, highlighting the importance of thinking outside the box and exploring niche markets when selecting products. By deeply understanding cultural customs, differentiating from competitors, and establishing a stable supply chain, sellers can find a blue ocean and achieve profitability in seemingly unconventional markets. The key takeaways emphasize market research, cultural sensitivity, and strategic product positioning to capitalize on underserved customer needs within the funeral and memorial industry.

01/04/2026 Logistics Industry Insights
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Amazon Cuts Costs As Growth Slows

Amazon Cuts Costs As Growth Slows

Amazon's closure of its online fabric business, fabric.com, reflects a slowing growth trend in the e-commerce sector. E-commerce giants like Amazon and Shopify are facing declining performance and cost pressures, leading them to adopt strategies of scaling back their operations. This serves as a warning to cross-border sellers. In the future, cross-border e-commerce will need to focus more on refined operations, improving product quality and service levels to stand out in the fierce market competition.

01/04/2026 Logistics Industry Insights
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