Ozon Lowers Ad Costs to Attract More Sellers

Ozon Lowers Ad Costs to Attract More Sellers

Ozon has significantly lowered the entry barrier for its "Template" promotion tool, reducing the minimum bid to 1 ruble per 1000 impressions. This allows sellers to intelligently promote products across multiple platform channels, achieving low-cost, high-efficiency, and targeted marketing. The tool aims to increase product visibility and boost order volume for merchants by providing a cost-effective way to reach a wider audience and drive sales within the Ozon marketplace. This makes promotion more accessible for smaller businesses.

02/03/2026 Logistics Industry Insights
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Ozon Marketplace Expands Private Label Opportunities for Sellers

Ozon Marketplace Expands Private Label Opportunities for Sellers

This article provides a comprehensive guide for new Ozon sellers on profiting from unbranded products. It analyzes the advantages of selling unbranded goods, shares six practical product selection methods, and lists five critical pitfalls with corresponding strategies. Furthermore, the article offers actionable advice on scaling from testing to large-scale operations, helping novice sellers break through on the Ozon platform with low costs and achieve profitability. It's a roadmap for success in the competitive Ozon marketplace by leveraging the potential of unbranded items.

02/03/2026 Logistics
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Niche Childrens Toys Gain Viral Popularity in US Market

Niche Childrens Toys Gain Viral Popularity in US Market

This article delves into the phenomenon of niche children's toys becoming viral in the US market, exploring key factors such as social media marketing, product innovation, and localization strategies. By analyzing market trends, marketing tactics, and the advantages of the Chinese toy industry, it provides strategic references and trend insights for Chinese toy companies venturing overseas. The study offers valuable perspectives on navigating the complexities of international expansion and leveraging digital platforms for success in the competitive global toy market.

02/03/2026 Logistics Industry Insights
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Homarys Digital Strategy Drives Global Home Furnishing Expansion

Homarys Digital Strategy Drives Global Home Furnishing Expansion

Homary has secured tens of millions of US dollars in Series A+ funding, focusing on young, high-income individuals in Europe and the United States by offering high-quality home products. The company plans to expand its market reach, enrich its product lines, and strengthen its brand building efforts. This investment will further fuel Homary's growth in the competitive online home furnishings market, allowing them to cater to evolving consumer preferences and leverage digital strategies for enhanced operational efficiency and customer engagement.

02/03/2026 Logistics Encyclopedia
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Scent Marketing Boosts Emotional Engagement in Aroma Industry

Scent Marketing Boosts Emotional Engagement in Aroma Industry

Homesick, a scented candle brand, leverages emotional marketing by using scents to connect with users' emotions, thereby enhancing brand loyalty and sales. Its success story is a valuable case study. The brand effectively taps into nostalgia and personal memories associated with specific locations and experiences, creating a strong emotional bond with its target audience. This approach differentiates Homesick from competitors and fosters a deeper connection beyond just the product itself. This emotional connection translates to increased brand preference and ultimately, higher sales.

02/03/2026 Logistics Industry Insights
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Viahart Founder Empowers Ecommerce Firms Amid IP Disputes

Viahart Founder Empowers Ecommerce Firms Amid IP Disputes

Molson Hart, founder of educational toy brand Viahart, suffered from counterfeiting. He later founded Edison Litigation Funding, helping e-commerce businesses protect their rights. Edison covers litigation costs and shares the compensation, also providing SaaS reports to monitor infringements. Hart emphasizes brand naming, photo copyright, and product innovation, believing IP protection is the cornerstone of survival for e-commerce businesses. He advocates for proactive measures and highlights the importance of protecting one's brand and original creations in the competitive online marketplace.

02/03/2026 Logistics Industry Insights
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Fitness Brand Shefit Sues Competitors Over Trademark Violations

Fitness Brand Shefit Sues Competitors Over Trademark Violations

BSF Law is representing Shefit athletic apparel in trademark and patent enforcement actions, case number 24-cv-61310. Shefit holds multiple US trademarks and patents (patent number 8932104). Cross-border sellers should be aware of the risk of infringement and strengthen their product selection review process to avoid unnecessary legal disputes. It is crucial to conduct thorough due diligence to ensure compliance with intellectual property rights and mitigate potential liabilities associated with selling products that may infringe upon existing trademarks or patents.

02/03/2026 Customs Knowledge
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Amazon Sellers Use Noninfringement Reports to Counter Patent Claims

Amazon Sellers Use Noninfringement Reports to Counter Patent Claims

Facing an Amazon patent infringement complaint? This article reveals the crucial role of a "Non-Infringement Report" in the appeal process through real-world examples. A professional legal team compares product structures and issues an authoritative report, successfully helping sellers restore their ASINs. Choosing a professional compliance service team is a wise decision for cross-border e-commerce companies to address intellectual property challenges. A well-prepared non-infringement report can significantly improve the chances of a successful appeal and ASIN reinstatement.

02/03/2026 Customs Knowledge
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Anshun Amazon Aids Crossborder Sellers in Compliance

Anshun Amazon Aids Crossborder Sellers in Compliance

The Anshun Amazon Cross-border E-commerce Operation Center focuses on providing localized services and compliant operational support for domestic sellers on the Amazon platform. This includes key aspects such as store registration, product listing, advertising, and compliance review. With a multilingual customer service team and rigorous compliance audits, it helps sellers efficiently and compliantly expand globally, enhancing their global competitiveness. The center aims to streamline the process for Chinese sellers to navigate the complexities of Amazon and international markets.

02/03/2026 Logistics Industry Insights
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Maxyoyos Patent Crackdown Stirs Foldable Sofa Industry Concerns

Maxyoyos Patent Crackdown Stirs Foldable Sofa Industry Concerns

Domestic brand Maxyoyo has initiated design patent enforcement for its folding sofa, alerting home furniture sellers to potential infringement risks. This article analyzes Maxyoyo's innovative concepts and enforcement actions, emphasizing the importance of product screening. It also proposes strategies to address the issue, aiming to promote healthy and orderly development within the home furniture industry. By understanding the nuances of design patents and proactively addressing potential infringements, companies can safeguard their intellectual property and contribute to a more fair and competitive market.

02/03/2026 Customs Knowledge
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