Amazon Sellers Turn to Offplatform Strategies for Growth

Amazon Sellers Turn to Offplatform Strategies for Growth

This article delves into the traffic challenges of launching new products on Amazon and proposes a cost-effective solution: leveraging off-Amazon traffic. It details the advantages, suitable scenarios, advertising models, timing considerations, and cost calculation methods for off-Amazon promotion. Emphasizing the importance of conversion rates, the article shares practical tips aimed at helping sellers efficiently create successful product listings and achieve bestseller status. The focus is on strategically driving external traffic to boost visibility and sales for new Amazon products.

12/30/2025 Logistics Industry Insights
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New Amazon Sellers Often Make These Ad Mistakes

New Amazon Sellers Often Make These Ad Mistakes

For Amazon new product launches, beginners often make four common advertising mistakes: rushing to optimize automatic campaigns, blindly negating keywords, underbidding, and blindly using broad targeting. A data-driven approach is crucial, extending the campaign duration, carefully negating keywords, and setting reasonable bids. Avoid hasty optimizations and focus on long-term performance analysis to effectively promote new products on Amazon.

12/30/2025 Logistics Industry Insights
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Amazon Launches Preset Ad Campaigns for New Products

Amazon Launches Preset Ad Campaigns for New Products

Amazon introduces "Preset Sponsored Products campaigns" to help new product launches. This feature leverages big data analytics to provide recommendations on budget, bidding, and keywords, lowering the barrier to entry for advertising and improving precision and efficiency. Sellers can review estimated performance and adjust settings based on actual results, enabling intelligent and optimized promotion. This allows for a data-driven approach to advertising, simplifying the process and potentially increasing ROI for new product listings on Amazon.

01/16/2026 Logistics
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Michigans Monroe Port to Transform Great Lakes Shipping

Michigans Monroe Port to Transform Great Lakes Shipping

Monroe Port in Michigan will launch its first international container terminal compliant with the Safe Port Act in 2026, breaking a long-standing bottleneck in container transportation. The new terminal will provide convenient services for export and import businesses, promote regional economic development, and achieve efficient and cost-effective container shipping.

08/07/2025 Logistics
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Shipping Giants Compete for Far Eastmiddle East Trade Routes

Shipping Giants Compete for Far Eastmiddle East Trade Routes

The Far East-Middle East trade volume is surging, prompting numerous shipping companies to launch new routes or upgrade existing services. This article analyzes the driving forces behind this trade growth and explores the opportunities and challenges facing shipping companies. It indicates that competition in the regional shipping market will intensify.

11/03/2025 Logistics
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The Digital Transformation of Fastmoving Consumer Goods How Cainiao Redefines Supply Chain Management

The Digital Transformation of Fastmoving Consumer Goods How Cainiao Redefines Supply Chain Management

The fast-moving consumer goods (FMCG) industry is facing multiple challenges. Cainiao Logistics has partnered with Unified Enterprise and China Resources Snow Beer to launch the 'RFID + Digital Supply Chain Technology.' This initiative enhances supply chain transparency and management efficiency, providing a new pathway for the digital transformation of traditional FMCG supply chains.

07/24/2025 Logistics
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China Southern Airlines Launches New Cargo Routes To Europe And America

China Southern Airlines Launches New Cargo Routes To Europe And America

Southern Airlines will launch cargo routes from Guangzhou to Amsterdam and from Shanghai to Los Angeles to enhance its cargo capabilities in the Europe and America markets. At the same time, existing routes will increase flight frequencies to improve logistics service levels, supporting the development of Guangzhou as a cargo transit hub.

07/24/2025 Logistics
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Enhancing Logistics Efficiency An Analysis of Maersk and Fawnet's Automated Sorting Solutions

Enhancing Logistics Efficiency An Analysis of Maersk and Fawnet's Automated Sorting Solutions

Maersk has partnered with Fanwang to launch an automated sorting solution, significantly enhancing the efficiency of order shipping and returns while reducing operational costs and increasing customer satisfaction. By utilizing efficient automated sorting equipment and intelligent systems, the solution optimizes workflow processes and achieves precise management, driving continuous innovation and development in the logistics industry.

07/23/2025 Logistics
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A350F Boosts Airbus Prospects in Cargo Market

A350F Boosts Airbus Prospects in Cargo Market

The launch of the A350F injects new momentum into the air cargo market. Using in-depth feedback collected during the pandemic, Airbus optimized its design to meet market demands, aiming to achieve the best balance between cargo capacity and payload. Additionally, plans are in place to enhance production capacity through the integration of manufacturing facilities.

08/07/2025 Logistics Industry Insights
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Maersk Adjusts Strategy Amid Global Shipping Market Shifts

Maersk Adjusts Strategy Amid Global Shipping Market Shifts

This article analyzes Maersk's dynamic response strategies in the current global shipping market, focusing on the recovery of the Trans-Pacific routes and the growth in Southeast Asian markets. It also explores the stable performance in the air freight sector and the upcoming launch of a logistics center, encouraging customers to seize booking opportunities.

06/11/2025 Logistics
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