Tiktok Shop Success Hinges on Influencer Marketing Over Old Sales Tactics

Tiktok Shop Success Hinges on Influencer Marketing Over Old Sales Tactics

Struggling with sales in your TikTok Shop? This article reveals why traditional e-commerce sales strategies fail on TikTok, emphasizing influencer marketing as the key to success for new stores. It details how to select influencers, prepare samples, communicate sincerely, and maintain relationships. Learn how to avoid ineffective sales tactics and quickly boost your shop's sales by leveraging the power of influencer marketing on TikTok.

12/29/2025 Logistics Encyclopedia
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Amazon Adds add to Cart Button to Search Results Boosting Sales

Amazon Adds add to Cart Button to Search Results Boosting Sales

Amazon has added an 'Add to Cart' button to its search results page, shortening the purchase path and boosting conversion rates. Sellers should check if this feature is enabled for their categories and optimize their listings accordingly. Focus on improving titles, images, star ratings, prices, and promotional offers to capitalize on peak season sales opportunities. This new feature allows customers to quickly add items to their cart directly from the search results, potentially leading to increased sales volume.

12/30/2025 Logistics Industry Insights
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Amazon Sellers Hit by Sales Drop Warehouse Delays Before Fall Promo

Amazon Sellers Hit by Sales Drop Warehouse Delays Before Fall Promo

With Amazon's autumn promotion approaching, cross-border e-commerce sellers face the dual challenges of declining sales and warehouse congestion. This article analyzes the reasons for the sales slump and overstocking issues, and proposes strategies such as optimizing inventory management, focusing on precise traffic, and refining cost control. It also introduces how E-Cang ERP can help sellers improve operational efficiency and reduce costs through intelligent advertising management and stock preparation risk avoidance, preparing them for the year-end promotion. This will help sellers navigate the challenges and maximize opportunities during the peak season.

01/16/2026 Warehousing
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US Retail Sales Growth Slows in May Amid Consumer Spending Concerns

US Retail Sales Growth Slows in May Amid Consumer Spending Concerns

US retail sales edged down 0.3% month-over-month in May, but remained up 8.1% year-over-year. The National Retail Federation (NRF)'s core retail sales, excluding automobiles, were flat month-over-month and up 6.7% year-over-year. The data indicates a slowdown in retail growth, but the overall consumer trend remains upward. It is necessary to pay attention to the impact of future policies and economic conditions.

01/20/2026 Logistics Industry Insights
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Independent Ecommerce Stores See Gains with Key Conversion Strategies

Independent Ecommerce Stores See Gains with Key Conversion Strategies

Improving conversion rates on independent e-commerce sites hinges on focusing on core user experience elements. This article focuses on three key areas: above-the-fold design, product description page (PDP) optimization, and website loading speed improvements. It provides practical advice to help sellers optimize their websites, enhance user experience, and ultimately drive sales growth. By addressing these crucial aspects, businesses can create a more engaging and effective online presence, leading to increased customer satisfaction and higher conversion rates.

01/04/2026 Logistics Industry Insights
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Wild Shrimp Scandal Highlights Dongfang Zhenxuans Quality Control Issues

Wild Shrimp Scandal Highlights Dongfang Zhenxuans Quality Control Issues

The Dongfang Zhenxuan "Wild Shrimp" incident has raised consumer concerns about its product selection capabilities. Consumers complained that the "wild-caught" shrimp they purchased were actually farmed shrimp, to which Dongfang Zhenxuan responded that they had been "deceived." The incident exposed shortcomings in Dongfang Zhenxuan's supplier vetting, quality control, and after-sales service, sparking public discussion about whether the "Zhenxuan" (carefully selected) in its name is justified. Rebuilding consumer trust is a major challenge facing Dongfang Zhenxuan.

01/04/2026 Logistics Industry Insights
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Amazon Sellers Shift to Advanced Pricing Strategies for Profit Growth

Amazon Sellers Shift to Advanced Pricing Strategies for Profit Growth

This paper explores Amazon product pricing strategies, highlighting the limitations of the traditional 'cost-plus' pricing method. It emphasizes the importance of considering market factors, marketing costs, and brand premiums to allow sufficient space for marketing efforts. Furthermore, it suggests that sellers diversify their sales channels beyond the Amazon platform and adopt various marketing approaches to build a more competitive brand and drive profit growth. The ultimate goal is to optimize pricing for sustainable profitability and brand development.

01/04/2026 Logistics Industry Insights
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Ebay Sellers Gain Edge with Promoted Listings Guide

Ebay Sellers Gain Edge with Promoted Listings Guide

This article details the setup process, core techniques, and optimization strategies for eBay paid promotions. It covers ad rate settings, keyword selection, listing optimization, A/B testing, and performance monitoring. The aim is to help eBay sellers increase product visibility and boost sales, thereby gaining an edge in the highly competitive cross-border e-commerce market. The guide provides actionable insights to maximize the effectiveness of paid advertising campaigns and achieve a higher return on investment.

01/04/2026 Logistics Encyclopedia
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Ebay Sellers Gain Edge With Proven Listing Strategies

Ebay Sellers Gain Edge With Proven Listing Strategies

This article details the complete process of listing products on eBay, from logging in and filling out information to uploading images, setting prices and shipping costs, and finally publishing. It emphasizes key considerations such as image quality, description clarity, and shipping options. The relationship between listing fees and store types is also mentioned, aiming to help sellers increase product visibility and sales performance. This guide provides practical tips for optimizing eBay listings and improving overall e-commerce operations.

01/04/2026 Logistics Encyclopedia
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Ebay Sellers Gain Edge with Listing Optimization Tools

Ebay Sellers Gain Edge with Listing Optimization Tools

This article provides an in-depth analysis of eBay listing tools and techniques. It covers the features of practical tools like Digital Chief and Title Builder, and elaborates on key strategies such as title optimization and keyword selection. The aim is to help sellers improve product visibility, master the eBay platform, and achieve sales growth. The article offers actionable insights for optimizing listings and attracting more potential buyers, ultimately contributing to increased revenue and success on eBay.

01/04/2026 Logistics Encyclopedia
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