Amazon Sellers Optimize Ad Spend to Counter Competitor Discounts

Amazon Sellers Optimize Ad Spend to Counter Competitor Discounts

This article delves into advertising strategies for Amazon sellers facing budget constraints and competitor coupon campaigns. Emphasizing the importance of data-driven decision-making, it proposes strategies such as post-promotion fine-tuning, precise targeting with limited budgets, risk control during category conversion rate drops, and differentiated competition to counter competitor coupon strategies. The aim is to assist sellers in thriving amidst intense market competition by optimizing ad spend and effectively responding to competitive pressures.

01/04/2026 Logistics Industry Insights
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Amazon Permits Seller Email Marketing Sparks Mixed Reactions

Amazon Permits Seller Email Marketing Sparks Mixed Reactions

Amazon's decision to allow sellers to send marketing emails directly to buyers marks a significant shift in marketing strategies. This new policy presents opportunities but also carries the risk of spam. Sellers need to precisely target their audience, optimize email content, avoid excessive marketing, and focus on data analysis and compliant operations to effectively address the challenges and seize the opportunities. Mastering these aspects is crucial for successful email marketing on the Amazon platform.

01/04/2026 Logistics Industry Insights
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Guide to Freight Collect for Crossborder Ecommerce Sellers

Guide to Freight Collect for Crossborder Ecommerce Sellers

This article provides an in-depth analysis of 'Freight Collect' (FC) in cross-border e-commerce, covering its concept, operational process, advantages, and risks. By comparing it with prepaid freight, it elaborates on the applicable scenarios and precautions for FC, helping sellers reduce financial pressure, flexibly settle payments, and effectively avoid the risk of rejection. This enables sellers to become savvy cross-border e-commerce players by understanding and utilizing freight collect options.

01/07/2026 Logistics Encyclopedia
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SE Asia Ecommerce Growth Stalls Amid Profitability Pressures

SE Asia Ecommerce Growth Stalls Amid Profitability Pressures

Southeast Asia e-commerce showed strong performance during Singles' Day, but issues like intense price competition and high costs are becoming increasingly prominent. Some sellers still view the market as a blue ocean, while others point to thin profit margins and fierce competition, characterizing it as a red ocean. Entering the Southeast Asian market requires careful risk assessment and the development of a sound strategy. Profitability is a key concern amidst the competitive landscape.

01/06/2026 Logistics Industry Insights
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Los Angeles Long Beach Ports Face Congestion As Shipping Surges

Los Angeles Long Beach Ports Face Congestion As Shipping Surges

This article analyzes the current surge in shipping capacity in the US West Coast market and explores the potential for renewed congestion at the ports of Los Angeles and Long Beach. By examining historical data, market signals, and capacity utilization rates, it predicts a potential congestion risk in late July. The article also proposes coping strategies for shippers and freight forwarders, aiming to help businesses better navigate potential supply chain challenges and mitigate disruptions.

01/05/2026 Logistics Industry Insights
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Ebay Warns Against Buying Established Accounts

Ebay Warns Against Buying Established Accounts

This article delves into the potential risks associated with purchasing local eBay accounts, including financial security, account compliance, reputation, and operational support. It proposes risk mitigation strategies such as verifying information, investigating store history, choosing reliable platforms, and signing contracts. The emphasis is on making prudent decisions, weighing the pros and cons, and ensuring stable operation. It advises careful consideration before acquisition to avoid potential pitfalls and ensure long-term success on the eBay platform.

01/05/2026 Logistics Encyclopedia
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WCO Expert Group Boosts Customs Efficiency with Enhanced Audit System

WCO Expert Group Boosts Customs Efficiency with Enhanced Audit System

The World Customs Organization (WCO) held a Post Clearance Audit (PCA) expert group workshop in Canada to revise the 2012 WCO PCA Guidelines and enhance global customs audit capabilities. Customs experts from six regions shared experiences and discussed key issues such as risk management and data analysis. The WCO will continue to follow up and utilize the CLiKC! platform to promote communication, helping customs administrations worldwide build more efficient and accurate audit systems.

01/05/2026 Customs Knowledge
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Zambia Botswana Boost Trade with Customs Data Link

Zambia Botswana Boost Trade with Customs Data Link

With support from the Sida-WCO program, Zambia and Botswana are advancing customs system interconnectivity and data exchange. This initiative aims to improve customs clearance efficiency and promote regional integration. By linking their customs systems, both countries seek to streamline trade processes, reduce delays, and enhance transparency. The improved data exchange will also contribute to better risk management and security. This collaboration highlights the importance of regional cooperation in facilitating trade and fostering economic growth.

01/05/2026 Customs Knowledge
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Uber Freight Uses AI to Transform Logistics

Uber Freight Uses AI to Transform Logistics

Uber Freight has transformed from digitalized to AI-driven by deeply integrating AI into its logistics platform. Its AI applications cover demand forecasting, route optimization, resource matching, and risk management. This not only improves its own operational efficiency but also aims to reshape the entire logistics ecosystem. By connecting shippers, carriers, and drivers, Uber Freight is building a smarter, more efficient, and transparent logistics network, signaling an unstoppable AI-driven logistics revolution.

01/08/2026 Logistics Industry Insights
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Logistics Industry Faces Rising Costs and Space Shortages LMI Report

Logistics Industry Faces Rising Costs and Space Shortages LMI Report

The Logistics Manager's Index (LMI) report indicates continued expansion in the logistics industry, but highlights rising costs and warehousing constraints. High inventory costs, limited storage space, and declining transportation utilization are key concerns. The report also emphasizes the ongoing impact of trade policy changes and tariff actions on market conditions. To navigate this uncertainty, logistics companies should optimize inventory management, expand warehousing options, diversify transportation methods, closely monitor policy changes, and strengthen risk management strategies.

01/08/2026 Logistics Industry Insights
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