Wechat Official Account Registration Guide for Beginners

Wechat Official Account Registration Guide for Beginners

This article provides a comprehensive guide to WeChat Public Account registration, covering pre-registration preparation, registration processes for various account types, and frequently asked questions. It aims to help beginners quickly get started, successfully register and operate their own public accounts, and embark on their self-media journey. Key steps include hardware preparation, account information, identity verification, entity type selection, and operator identity verification. It also addresses common questions such as email selection, account type selection, and registration quantity limits.

01/06/2026 Customs Knowledge
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Ebay Sellers Boost Sales with Optimized Listings

Ebay Sellers Boost Sales with Optimized Listings

This article details the components and optimization techniques for eBay product listings, covering key sections like product posters, specifications, detailed displays, advantages, accessories, and logistics. It also provides an in-depth analysis of eBay's product identifier guidelines, offering practical upload steps and optimization suggestions. The goal is to help sellers create more attractive and higher-converting product pages, ultimately enhancing their store's competitiveness.

01/06/2026 Customs Knowledge
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Global Trade Relies on Strategic Packaging for Safety Efficiency

Global Trade Relies on Strategic Packaging for Safety Efficiency

This paper delves into the significance of transport packaging in international trade, analyzing the types and characteristics of both individual and collective packaging. It emphasizes the crucial role of optimized packaging strategies in ensuring product safety, improving logistics efficiency, and reducing transportation costs. Businesses should develop appropriate packaging solutions based on their specific needs to enhance international competitiveness. The paper highlights the need for careful consideration of materials, design, and regulations to create effective and cost-efficient packaging for global distribution.

09/26/2025 Logistics Encyclopedia
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Shipping Industry Adopts New Pricing Models for Resilience

Shipping Industry Adopts New Pricing Models for Resilience

The ocean freight industry urgently needs transformation to build a more resilient global shipping system. Industry leaders discussed performance-based pricing models and product differentiation strategies, emphasizing technological innovation, business model reshaping, and relationship management optimization. By improving service quality, reducing transportation costs, and building trust, the industry can collectively promote transformation and upgrading. This includes exploring innovative pricing structures that reflect actual performance and differentiating services to cater to specific client needs, ultimately leading to a more efficient and customer-centric industry.

01/05/2026 Logistics Industry Insights
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Cold Chain Logistics Faces Higher Costs Risks Than General Cargo

Cold Chain Logistics Faces Higher Costs Risks Than General Cargo

This paper delves into the core differences between cross-border cold chain logistics and general cargo logistics, focusing on temperature control, timeliness, risk management, and cost structure. It provides enterprises with differentiated transportation options and cost optimization strategies, emphasizing the importance of refined management and professional consulting. The analysis aims to help businesses navigate the complexities of cross-border cold chain, ensuring product integrity and efficiency while minimizing expenses. It highlights the need for specialized expertise and tailored solutions for successful implementation.

12/31/2025 Logistics Encyclopedia
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Ecommerce Sellers Warned Over 100 Trademark Risks

Ecommerce Sellers Warned Over 100 Trademark Risks

Cross-border e-commerce sellers, especially those in Class 25, should be aware of the risk of malicious trademark registration of "100%" marks. Immediate self-inspection and modification of product listings are crucial to avoid Temporary Restraining Order (TRO) risks. Furthermore, this information shares tips for rapid store expansion in North America, aiming to help sellers improve their operational capabilities. This includes strategies for efficient listing optimization and effective marketing techniques to quickly scale up business operations in the North American market.

01/04/2026 Logistics
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Amazon Sellers Weigh Sticking With Old Products or Pivoting to New

Amazon Sellers Weigh Sticking With Old Products or Pivoting to New

This article explores the challenges faced by Amazon sellers today, including sluggish growth and difficulties in launching new products. Through case study analysis, it reveals the reasons behind the phenomenon of “boss burnout” and discusses employee coping strategies. It also highlights a significant change in the Amazon new product launch phase, reminding sellers to be more cautious when introducing new products. The importance of market insights and the ability to quickly create products are emphasized for success in the competitive Amazon marketplace.

01/04/2026 Logistics Industry Insights
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Crossborder Ecommerce Hit by Sharp Order Decline

Crossborder Ecommerce Hit by Sharp Order Decline

A cross-border e-commerce company was forced to start a four-month early holiday due to a sharp decline in sales, paying only 60% of salaries. This reflects the severe challenges facing the cross-border e-commerce industry. A single product line and a lack of risk management capabilities are the main reasons for the company's predicament. Companies should strengthen data analysis and adjust their business strategies in a timely manner to mitigate risks and adapt to market changes.

01/04/2026 Logistics Industry Insights
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Amazon Sellers Gain Edge by Analyzing Competitor Keywords

Amazon Sellers Gain Edge by Analyzing Competitor Keywords

This article introduces how Amazon sellers can use tools like tool4seller to reverse-engineer competitors' Search Terms, thereby optimizing their own listings and improving search rankings. It emphasizes the importance of accurately selecting competitors and effectively utilizing free query quotas. The article also reminds sellers to avoid blindly copying, focusing instead on their own analysis and optimization capabilities. By understanding competitor strategies and applying these insights thoughtfully, sellers can improve their visibility and drive more traffic to their product listings on Amazon.

01/04/2026 Logistics Encyclopedia
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Temu Expands Discount Strategy in US Market

Temu Expands Discount Strategy in US Market

Temu, owned by Pinduoduo, has rapidly penetrated the US market with its high price-performance ratio products. Its C2M model and social media marketing strategies, drawing inspiration from SHEIN, are key to its success. Despite facing challenges, Temu has the potential to attract more US consumers amid high inflation. The platform's focus on affordability resonates with budget-conscious shoppers, giving it a competitive edge in the current economic climate. Its aggressive marketing and diverse product offerings further contribute to its growing popularity.

01/04/2026 Logistics Industry Insights
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