Amazon Sellers Gain Profitability by Optimizing Ad Metrics

Amazon Sellers Gain Profitability by Optimizing Ad Metrics

This article delves into two core metrics of Amazon advertising: targeting match and bid match. It provides practical techniques to reduce ACOS and increase ROAS, aiming to help sellers and operators optimize advertising strategies for profitable growth. Strategies such as keyword optimization, listing optimization, bidding strategies, audience targeting, and data analysis are explored to help sellers stand out in a competitive market. The focus is on actionable steps to improve ad performance and drive sales effectively.

01/05/2026 Logistics Industry Insights
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UPS Extends Surcharges Amid Ecommerce Profit Push

UPS Extends Surcharges Amid Ecommerce Profit Push

UPS has announced an extension of its demand surcharge, sparking industry debate about express delivery companies' profit strategies. This article analyzes the background, measures, and market impact of UPS's move, providing shippers with coping strategies. It also looks ahead to future development trends in the express delivery industry. The extended surcharge impacts logistics costs and pricing strategies for businesses relying on UPS, prompting a need to understand the underlying reasons and potential alternatives for managing shipping expenses effectively.

01/16/2026 Logistics
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How To Accurately Choose An Overseas Warehouse Supporting Cross-border E-commerce For Efficient Logistics

How To Accurately Choose An Overseas Warehouse Supporting Cross-border E-commerce For Efficient Logistics

This article discusses the issue of selecting overseas warehouses in cross-border e-commerce. It defines and classifies overseas warehouses while outlining the key factors for selection. Additionally, it analyzes the types of products suitable for shipment and emphasizes the advantages of overseas warehouses in optimizing logistics costs, improving delivery efficiency, and mitigating risks.

07/23/2025 Logistics
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2025 International Air Cargo Bans for Ecommerce Shipments

2025 International Air Cargo Bans for Ecommerce Shipments

This article provides a detailed analysis of the classification of prohibited items in international air cargo as of 2025 and its significance for cross-border e-commerce. By understanding the prohibition lists for hazardous materials, aerosol liquids, and high-value items, sellers can enhance compliance and ensure successful international shipping by avoiding selection mistakes.

08/04/2025 Logistics Encyclopedia
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Shenzhen To Dallas Air Freight Pricing Explained High Costperformance Options

Shenzhen To Dallas Air Freight Pricing Explained High Costperformance Options

This article analyzes the air freight solutions from Shenzhen to Dallas, focusing on the flight schedules, service timeliness, and cost structure of EVA Air. It provides customers with a comprehensive selection and reference for logistics. You will learn about the specific schedules and costs of various flights, ensuring that international transportation is quick and efficient.

07/24/2025 Logistics
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Yantai Simplifies Large Item Shipping with New Guidelines

Yantai Simplifies Large Item Shipping with New Guidelines

This article shares practical experience in shipping large items from Yantai. It provides step-by-step guidance on platform selection, order placement, packaging reinforcement, and logistics tracking, helping you avoid common pitfalls and easily handle large item shipments. Make moving less of a burden with these tips for successful large item logistics from Yantai.

12/30/2025 Logistics Encyclopedia
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Ecommerce Guide to Safe International Shipping for Fragile Goods

Ecommerce Guide to Safe International Shipping for Fragile Goods

This article provides a comprehensive packaging guide for cross-border e-commerce sellers shipping fragile goods internationally. It covers aspects such as packaging material selection, step-by-step instructions, special scenario protection, and adaptation to express delivery company regulations. The aim is to help sellers reduce the risk of cargo damage and ensure safe transportation.

01/15/2026 Logistics Encyclopedia
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