Amazon Sponsored Brands Boost Traffic Brand Awareness

Amazon Sponsored Brands Boost Traffic Brand Awareness

Amazon Sponsored Brands ads are a powerful tool for brand-registered sellers to enhance brand awareness and drive targeted traffic to their storefront or custom landing page. This article delves into the mechanics of Sponsored Brands, highlighting the features and benefits of its three formats: Product Collection, Store Spotlight, and Video. It provides a detailed setup guide to help you effectively manage traffic, build a dedicated brand presence, and achieve a higher return on ad spend. Leverage Sponsored Brands to create a unique brand experience and maximize your advertising ROI on Amazon.

01/16/2026 Logistics Encyclopedia
Read More
Major Ecommerce Firms Compete in Growing Secondhand Market

Major Ecommerce Firms Compete in Growing Secondhand Market

E-commerce giants are increasingly investing in the secondhand market, signaling the rise of sustainable consumption. eBay is reshaping its core business, and fast-fashion brands like SHEIN and Zara are also entering the space. The markets for secondhand apparel, sneakers, and furniture show significant potential, but profitability remains a challenge. Cross-border sellers should seize this opportunity by selecting appropriate product categories, establishing reliable supply chains, providing professional services, and embracing sustainable development principles. The secondhand market presents a promising avenue for growth within the evolving e-commerce landscape.

01/16/2026 Logistics Industry Insights
Read More
Ecommerce Sellers Face Halloween IP Challenges

Ecommerce Sellers Face Halloween IP Challenges

This article provides an in-depth analysis of the infringement risks associated with five popular Halloween product categories for cross-border e-commerce sellers: pumpkin decorations, scary masks, candle lights, witch hats, and skull decorations. It offers detailed advice on how to avoid these risks. The article also reminds sellers to be aware of copyright issues related to movies, animations, and character images. Furthermore, it emphasizes the importance of conducting infringement checks. By adhering to these guidelines, sellers can ensure compliance, capitalize on peak season opportunities, and operate their businesses legally and ethically.

01/16/2026 Logistics Industry Insights
Read More
UK Consumers Shift Focus to Energy Efficiency Essentials

UK Consumers Shift Focus to Energy Efficiency Essentials

Driven by the energy crisis and inflation, UK consumers are shifting their spending towards warm clothing, energy-efficient appliances, and essential goods. Retail data shows a surge in sales of these products, but overall retail growth is offset by inflation. Cross-border e-commerce businesses need to pay attention to these market changes, adjust their product structures, and optimize their supply chains to meet the challenges and seize the opportunities presented by the evolving UK consumer landscape. This includes focusing on value and adapting to the new priorities of British shoppers.

01/16/2026 Logistics Industry Insights
Read More
Amazon Sellers Boost Sales With FBA Fulfillment

Amazon Sellers Boost Sales With FBA Fulfillment

This article provides an in-depth analysis of Amazon's Fulfillment by Amazon (FBA) service, explaining its definition, advantages, and suitable product types. It emphasizes how FBA helps sellers succeed in the e-commerce market by enhancing the shopping experience, optimizing inventory management, and expanding sales channels. The article also looks ahead to the future trends of FBA, including its intelligentization, personalization, and globalization. It highlights how FBA empowers sellers to streamline operations and reach a wider customer base, ultimately driving growth and profitability within the competitive online landscape.

01/16/2026 Logistics Encyclopedia
Read More
Pratt Whitney Engine Recall Strains Supply Chain

Pratt Whitney Engine Recall Strains Supply Chain

Pratt & Whitney is recalling hundreds of PW1100G engines due to quality issues with engine parts, impacting Airbus A320neo family aircraft operations. Airbus states that deliveries are currently unaffected, but potential supply chain risks are a concern. This event highlights the importance of quality control and risk management in the aviation manufacturing industry. Strengthening supply chain oversight is necessary to ensure product safety and reliability. The recall underscores the vulnerability of the aviation supply chain to component defects and the need for robust quality assurance processes throughout the production lifecycle.

01/19/2026 Logistics Industry Insights
Read More
Malaysian Exporters Face Crossborder Logistics Challenges

Malaysian Exporters Face Crossborder Logistics Challenges

This article provides a comprehensive analysis of common issues in cross-border logistics, covering aspects such as purchasing Malaysian candy, shipping food to Peru, mailing cosmetics to Spain, transporting kitchen knives to Southeast Asia, and exporting apparel products to the United States. It aims to offer practical guidance for cross-border e-commerce sellers and consumers, addressing potential challenges and offering solutions for a smoother international shipping experience. The guide provides insights into various product categories and destinations, making it a valuable resource for navigating the complexities of global trade.

01/23/2026 Logistics
Read More
Global Ecommerce Logistics Key Shipping Solutions Unveiled

Global Ecommerce Logistics Key Shipping Solutions Unveiled

This article delves into the advantages and disadvantages of various cross-border e-commerce logistics models, including international express, dedicated line logistics, postal parcels, overseas warehouses, sea freight, and air freight. It provides optimal logistics solutions for different product types. Furthermore, it emphasizes key considerations such as customs clearance, target markets, cost calculation, and platform rules. The aim is to assist cross-border sellers in selecting appropriate logistics methods, reducing costs, and enhancing customer experience. By carefully considering these factors, sellers can streamline their operations and improve overall efficiency.

01/23/2026 Logistics Encyclopedia
Read More
Usmexico Border Rail Shutdown Disrupts Supply Chains Businesses Demand Action

Usmexico Border Rail Shutdown Disrupts Supply Chains Businesses Demand Action

The U.S. Customs and Border Protection's closure of rail crossings along the U.S.-Mexico border has triggered a supply chain crisis. Industry associations are urging a swift reopening, highlighting its crucial role in North American trade. The disruption threatens to cause agricultural product spoilage, damage to the automotive industry, increased consumer prices, and overall economic downturn risks. Recommendations include strengthening cooperation, increasing patrols, and diversifying transportation methods to ensure supply chain stability. The impact of the closure is far-reaching and requires immediate attention to mitigate further economic consequences.

01/20/2026 Logistics
Read More
Counterfeit Goods Flood US Via Crossborder Logistics Gaps

Counterfeit Goods Flood US Via Crossborder Logistics Gaps

This paper explores the gray area of shipping counterfeit goods to the United States via international express delivery. It reveals tactics like misdeclaring product names and using batch shipments to evade customs inspection. The study emphasizes the risks of customs seizures, logistics delays, and legal repercussions. It also analyzes the feasibility and limitations of using SF Express forwarding and personal carriage as alternatives. Compliance and respect for intellectual property rights are fundamental to ethical cross-border trade. Operating legally and respecting intellectual property are the cornerstones of cross-border trade.

01/26/2026 Logistics
Read More