Amazon Sellers Guide to Optimizing Ad Spend with Breakeven ACOS

Amazon Sellers Guide to Optimizing Ad Spend with Breakeven ACOS

This article provides a clear explanation of the Break-Even ACOS concept, which is crucial for Amazon sellers. It details the calculation method and compares it with ACOS, emphasizing the dynamic nature of Break-Even ACOS. The aim is to help sellers more effectively evaluate advertising spend, optimize marketing strategies, and ultimately maximize profits. Understanding this metric allows for better decision-making regarding ad campaigns and ensures that advertising costs are aligned with profitability goals. By focusing on Break-Even ACOS, sellers can achieve sustainable growth and improve their overall business performance on Amazon.

01/06/2026 Logistics Encyclopedia
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US Ecommerce Returns Cut Into Retailer Profits

US Ecommerce Returns Cut Into Retailer Profits

US e-commerce faces a high return rate challenge, with returns projected to reach $279 billion this year, far exceeding pre-pandemic levels. Inflation and changing consumer behavior are major contributors. This high return rate erodes profits, requiring sellers to optimize product information, strengthen customer service, implement flexible return policies, and collaborate with logistics partners. Utilizing data analytics to predict return peaks is crucial to address this challenge.

12/31/2025 Logistics Industry Insights
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Amazon Sellers Urged to Master FBA Revenue Calculator

Amazon Sellers Urged to Master FBA Revenue Calculator

The Amazon FBA revenue calculator is a crucial tool for e-commerce sellers to evaluate the value of FBA services. This article delves into its operational mechanisms, offering professional usage advice and highlighting key considerations such as refined inventory planning, timely data updates, effective communication, and a focus on cost-effectiveness. By incorporating advanced strategies like historical data analysis and market research, sellers can more accurately predict FBA profits, enabling them to make informed decisions and achieve business growth. This leads to optimized strategies and better financial outcomes.

01/23/2026 Logistics Encyclopedia
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Ecommerce Faces 279B Holiday Returns Surge

Ecommerce Faces 279B Holiday Returns Surge

U.S. online shopping returns are projected to reach $279.03 billion this year, doubling pre-pandemic levels, driven by inflation and 'buy now, return later' practices. This high return rate erodes e-commerce profits, posing challenges for sellers. Optimizing product information, improving service, and refining logistics are key solutions. Amazon's extended return periods exacerbate logistics pressure, and the return surge may persist until January. Retailers are struggling to manage the costs and complexities associated with the increasing volume of returned goods.

01/16/2026 Logistics Industry Insights
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Retail Supply Chains Boost Profits with Speed Data

Retail Supply Chains Boost Profits with Speed Data

How can retailers boost profits through an efficient supply chain? The case of Pier 1 Imports demonstrates the critical importance of speed. Reducing time to market, minimizing product handling, and adapting flexibly to market changes are key elements in improving supply chain efficiency. Looking ahead, digitalization, intelligent automation, and collaboration will be the defining trends in supply chain development. By focusing on these areas, retailers can optimize their operations and achieve significant gains in both efficiency and profitability.

01/20/2026 Logistics Industry Insights
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Yuan Surge Squeezes Profits for Crossborder Ecommerce Sellers

Yuan Surge Squeezes Profits for Crossborder Ecommerce Sellers

The appreciation of the RMB exchange rate puts pressure on the profits of cross-border e-commerce sellers, who face the challenge of choosing the right time for foreign exchange settlement. This article analyzes the reasons for exchange rate fluctuations and provides sellers with coping strategies such as rational foreign exchange settlement, risk diversification, enhancing product competitiveness, and multi-channel operation. It suggests prudent operation and brand building to cope with exchange rate risks and maintain profitability in the face of market volatility.

12/31/2025 Exchange Rate Query
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Shopee Raises Fees for Crossborder Sellers Amid Challenges

Shopee Raises Fees for Crossborder Sellers Amid Challenges

Shopee will levy a 5% technology fee in Singapore, Malaysia, Thailand, and Vietnam, impacting cross-border e-commerce seller profits. Sellers should adopt strategies such as diversifying across multiple platforms, building brand awareness, optimizing operational models, specializing in niche categories, establishing independent websites, and leveraging technology to address rising costs and achieve sustainable growth. This fee significantly reduces profitability and necessitates proactive adaptation from sellers operating within these Southeast Asian markets. The new regulations pose a challenge but also an opportunity for innovation and strategic adjustments.

01/15/2026 Logistics Industry Insights
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